911 - Differentiation, Reputation, and Pivoting From the Top-Down with Peep Laja
Live In The Feast
by Jason Resnick
3y ago
Today’s co-host is Peep Laja, founder of Wynter, CXL, and Speero. Peep is a believer in differentiation and disrupting yourself before the competition does it for you.  Sometimes all it takes is stumbling upon a simple market problem without a solution. For Peep, discovering an industry gap led him to launch Wynter. Backed by a true entrepreneurial spirit, Peep became that market solution. Fortunately, his other venture was in a strong spot, so focusing all of his attention on building Wynter was possible. If you take anything from this podcast, it should be this: dual-focus is dangerous ..read more
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910 - How Specialties Lead to Priceless Referrable Moments with Chase Dimond
Live In The Feast
by Jason Resnick
3y ago
Today’s co-host is Chase Dimond, an expert e-commerce email marketer who’s sent more than one billion emails resulting in more than $50 million in email attributable revenue.  As a hustle culture entrepreneur turned efficiency-obsessed first-time dad, Chase chats about his philosophies for success in business and life. One of his earliest success memories is standing out as an all-around soccer player throughout high school and college. Back then, his value came from his versatility. But when he started a marketing agency early in his career, Chase hit a wall. It was only when he decided ..read more
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909 - Launching a Business, Finding Balance, and Staying Valuable
Live In The Feast
by Jason Resnick
3y ago
Today’s co-host is Matt Medeiros, host of the Matt Report podcast and the Director of Podcast Success at Castos. To mark episode 100 of Life in the Feast, Matt will be taking the reins and interviewing Jason about his 10-year “overnight” success story. Back in 2012, Jason was forced to choose between paying rent and his cable bill. His bed or his business. And even deeper, his passion or his family. At that moment, Jason made the tough decision to end his freelancing career and return to a job for the sake of his then-fiancé. However, when he broached the subject with her, she reminded him tha ..read more
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908 - Understanding Emotional Data and Listening to Your Audience with Adrienne Barnes
Live In The Feast
by Jason Resnick
3y ago
Today’s co-host is Adrienne Barnes, a content strategist and audience researcher specializing in the B2B SaaS industry.  Most clients Adrienne works with are terrified of bothering their customers. They hate to be calling and asking and bugging, but the reality is, people want to share their experience with a product. In fact, as we speak, Adrienne’s calendar is fully-booked with customer calls. As Adrienne puts it, thinking your customers don’t want to chat is a self-limiting belief – don’t succumb to it!  In this episode, we bust other audience research myths, unpack how to own our ..read more
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907 - Stacking Power-Ups, Maintaining Focus, and the Art of the Steal with Eric Siu
Live In The Feast
by Jason Resnick
3y ago
Today’s co-host is Eric Siu, CEO of Clickflow and digital advertising agency Single Grain. Eric’s recent book, Leveling Up: How to Master the Game of Life, is all about stacking your “power-ups” to achieve something greater. Eric learned many life lessons from poker – how to guard your emotions when the waves get rocky, understanding where to pick your bets, and never playing beyond your means.  After years of developing a good eye and a clear mind, Eric was leading marketing at a startup when, pressed with a make-or-break moment, he made the right bet and led his company straight to succ ..read more
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906 - How To Pivot, The Secret to Great SEO, and Why Business Is More Important Than Craft with Tom Hirst
Live In The Feast
by Jason Resnick
3y ago
Today’s co-host is Tom Hirst, a longtime freelancer, WordPress developer, mentor, author, and creator. Tom breaks down his outlook on SEO and why landing pages are your best weapon for lead generation.  Like most entrepreneurs, Tom realized at a young age that working for someone else would never fulfill him. Luckily he’s found success as a full-time freelancer and has a few lessons to share about his path to financial freedom. He credits his accomplishments to a focus on business rather than a blind love for coding. And he reminds us that experimentation is key to creating a website that ..read more
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905 - Doing Your Research, Communicating ROI, and Innovating Outside Your Niche with Eman Zabi
Live In The Feast
by Jason Resnick
3y ago
Today’s co-host is Eman Zabi, launch strategist and conversion copywriter. Eman is the founder of copywriting agency Scribesmith and, more recently, the creator of Terrain, a new course platform that’s shaking up the way people sell and market courses.  In simple terms, Eman describes copywriting as writing words that get people to do stuff. Eman has successfully built her copywriting business from the ground up, despite family obligations, growing pains, and a few bumps along the way.  Working heavily with course creators, she realized her team has collectively spent $20,000 on ..read more
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904 - Finding Your Niche, Building an Audience, and the Art of Podcasting with Joe Casabona
Live In The Feast
by Jason Resnick
3y ago
Today’s co-host is Joe Casabona, podcaster, web developer, and course creator. Joe helps creators launch their own podcasts while also hosting and producing the product development podcast How I Built It.  Joe began as a web developer specializing in WordPress, but he felt it necessary to transition his audience from DIYers to those looking for full service. With encouragement from peers and mentors, Joe found his niche in the podcasting space. To grow his new audience, Joe offered free consultations. While free sessions may not be lucrative off the bat, Joe gained invaluable information ..read more
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903 - Intentional Parenting, Handling Social Media, and Scheduling Me-Time with Rob Roseman
Live In The Feast
by Jason Resnick
3y ago
Today’s co-host is Rob Roseman, podcaster and author specializing in all things fatherhood. Rob explores what it means to be a great dad in an era where social media and hustle culture can seep into our home life and impact the family dynamic.  Plenty of podcasts interview CEOs about work ethic, inspiration, creativity, and the secret sauce for success. But how many of those CEOs are fathers struggling with balance and dad-guilt behind the scenes? Most, if not all.  After interviewing plenty of powerful men himself, Rob realized that, at the end of our lives, we think more about our ..read more
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902 - Staying Curious, Capitalizing on Your Network, and Adding Value with Samar Owais
Live In The Feast
by Jason Resnick
3y ago
Today’s co-host is Samar Owais, email conversion strategist and copywriter for SaaS and e-commerce brands. Alongside helping brands increase conversations and boost sales through email marketing, Samar developed a course, eCommerce Email Boostcamp, for aspiring email professionals.  When her husband’s office relocated and they made the hard decision to move, Samar suddenly had time to take her freelance business full-time. She dove into online copywriting courses and quickly discovered her passion for email marketing.  Samar attributes her success to an innate curiosity and her vast ..read more
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