If you do not know who your audience is you won't know how to talk with them. The key to getting to know your audience is creating customer profiles. Resources Mentioned in this Episode https://www.google.com/ads https://www.google.com/analytics https://uifaces.co/ https://unsplash.com/ https://generated.photos ..read more

One day while working remotely I felt like I was getting hot. After taking my temperature I had a fever approaching 102 and after getting a test it was revealed I had the dreaded COVID-19 Coronavirus.  Thankfully I was able to recover and I wanted to share my experiences so you can hope to prevent yourself from getting COVID and how to manage your symptoms. *Please note I am not a medical professional and I am not providing any medical advice. If you are feeling ill please seek healthcare ..read more

Are you confused about how to go about pricing for your creative services? Hourly pricing seems to be the go-to method for pricing creative work. I see why it is simple, easy, and understood by all; however, this pricing method significantly undervalues your worth as a creative. How do you determine the true value of a project? Value-based pricing is a method that can help the client understand the impact your work has on their business and allow you to price what is fair to you and the client. In this episode, I walk through an example of how I could charge between 300% - 800% higher than the ..read more

If you do not know who your audience is you won't know how to talk with them. The key to getting to know your audience is creating customer profiles. Resources Mentioned in this Episode https://www.google.com/ads https://www.google.com/analytics https://uifaces.co/ https://unsplash.com/ https://generated.photos ..read more

BOOKS The Brand Gap: https://amzn.to/35aDPAx The Business of Expertise: https://amzn.to/2ZiyEuC More Books on Brand Strategy: https://kit.co/nathanallotey/learn-br... / TIMESTAMPS  00:00 - Introduction 00:46 - What is Strategy? 02:45 - Overcome Imposter Syndrome 03:56 - Teach Everything You Know 05:19 - Write Case Studies 07:08 - Change Your Target Market 09:25 - Don't Offer Strategy First 11:32 - Branding Book Recommendations 12:55 - Conclusion ..read more

Before creating or designing anything for a client the first and most important step is to set the strategy. When offering a strategy session to a client what are the deliverables that the client can use after the discovery session that will impact their business for years to come? In this episode we walk through some of the deliverables you can offer the client once the strategy session is complete: Roadmap Brand Attributes Brand Voice Prioritizing Goals Customer Profiles Want to sell strategy to your clients? Learn the CORE Discovery process   ..read more

The recent showings in the news of racism have now awakened the masses to what people of color have been going through for some time. I reflect on the color of my skin and explain what we can do to create lasting change beyond what hashtag is trending.  Great websites and resources:  https://blackswho.design/ https://peopleofcolorintech.com/ https://www.diversifytech.co/ https://www.blackgirlscode.com/ https://blkcreatives.com/ https://blacklivesmatters.carrd.co ..read more

Brand Strategist Melinda Livsey shares her origin story of how she went from design order taker to brand expert. Now she gets paid upwards of $10,000 per strategy session for her thoughts alone, without doing any design work which requires pushing pixels. Melinda will help you get paid to think. Follow her: Twitter: @melindalivsey_ Instagram: @melindalivsey https://www.marksandmaker.com ..read more

With all that is going on during this global panic we have been restricted to our homes but what can we do with the time we have and how will it impact our businesses?  Two main questions from the video: 4:50 = What have you been neglecting in your business? 6:10 = What will you do when the panic is over ..read more

In this episode of traffic talk we look to answer a question about how to answer clients when they say your quote is too high. For more context here is the original question: Recently send out a quote to a prospective client and they said my quote was on the high side? How do I approach this nicely without giving too much discount? Freelancers out there, how do you price your services? I’m a digital marketer. Resources mentioned in this episode: https://nathanallotey.com/resources/10-must-ask-questions-guide/ https://nathanallotey.com/tv/064-productized-consulting-with-jane-portman/ https://n ..read more