Do you run a big business? If yes, then your SEO efforts and other digital marketing strategies should also be bigger to meet your enterprise goals. Large corporations as well as mid-sized businesses that provide a diverse range of products and services to a diverse range of audiences fall into this category and need enterprise SEO, to be very precise. A well-planned enterprise SEO strategy is required to dominate Google searches and reduce your customer acquisition cost (CAC). It also helps you improve the ROI of your brand and achieve growth in ranking, traffic, and revenue for overall perfo ..read more

Native advertising is booming, and brands who haven’t yet jumped to take advantage of this trend must rethink their advertising strategy. While SEO, SMO, organic blog posts, and paid advertisements are still important to catch the attention of potential audiences, native advertising will allow you to make your content more shareable. While sponsored content is typically created to be read, native advertising content is designed to be shared. In short, if you are a brand looking to go viral with your content, native advertising is your answer. Here, you will learn all about native advertising a ..read more

Love it or hate it, clickbait is very popular among digital marketers to attract the attention of online users and encourage them to click on a link. Clickbait can be a post title, thumbnail link, or text designed to entice internet users to click, follow, read, view, or listen to that particular piece of online content. When we think of “clickbait,” we usually think of those annoyingly misleading, deceptive, or sensationalized titles or headlines for web links and YouTube videos with an intention to attract clicks. Users may come across a video or web page that has nothing to do with the ment ..read more

As webmasters, we are all familiar with Google Feed. Google Feed is now Google Discover which allows webmasters to create a personalized content feed for their readers. It let users discover new and interesting content even before they enter a query. Content creators and marketers can leverage Google Discover to proactively serves users with relevant content.  Let’s discover more about Google Discover, how it works, and how to get and support your content in it. In this post, we will learn: What is Google Discover? How does Google Discover Work? What’s the future of search with Discover ..read more

It’s all over the news and almost every one of us now knows that Elon Musk has bought Twitter. On 25th April 2022, Twitter accepted the bid of Elon Musk to take over the social media company for $44 billion. Elon Musk is far and wide famous for being the richest man on the planet and is the owner of Tesla, Space X, and now Twitter as well. Elon Musk said that Twitter is the digital town square where vital matters related to the future are debated. He has taken a pledge to overhaul the current content moderation tactics of Twitter and promote free speech – which is, of course, the basic right o ..read more

Podcasts are becoming an increasingly popular choice of content among internet users for easy access to information. With the growing popularity of podcasting, Google announced that podcasts will start appearing in SERPs (search engine results pages) for relevant search queries. As a result, it’s critical to include search engine optimization in your podcasting strategy to reach out to your target audience who is searching for podcast episodes on a given topic. Apple has also implemented a search functionality for all audio content within podcasts, we’re well on our way to start searching podc ..read more

It’s been around two and half years since Google Analytics 4 was introduced to the world. Earlier, Universal Analytics, the previous generation of Analytics, was used for data collection. Since the needs of businesses and the behavior of consumers have significantly evolved with time, advanced consumer engagement measurement tools are required to address the new challenges. Hence, Universal Analytics is being replaced with Google Analytics 4. In fact, Universal Analytics and Universal Analytics 360 will stop processing new hits on July 1, 2023 and October 1, 2023, respectively. So, all busines ..read more

We all know that Google is working on a language model to make the most of machine learning and AI to improve user experience. For several years, Google has been researching language-based models in the hopes of training a model that can hold a logical and insightful conversation on any topic. Moving ahead with its research for language-based models, Google has developed an open-ended conversational AI application – LaMDA (Language Models for Dialog Application), that appears to be closest to reaching its goal. LaMDA’s primary goal is to replace robotic AI conversations with more natural dialo ..read more

The two most effective and popular digital marketing techniques of today’s time are Search Engine Optimization (SEO) and Conversion Rate Optimization (CRO). When you run a business, it’s no use of focusing on either just SEO or CRO. Instead, you should include both SEO and CRO in your digital marketing strategy to achieve desired results. Today, we will discuss how SEO and CRO work together to help scale your business. So, if you want to perfect your SEO for higher conversions (a.k.a. lead generation), you will find this guide very handy. Introduction to SEO & CRO Importance of SEO & ..read more

Want to improve your search engine ranking on Google? It’s time to focus on data-driven factors that have now a significant impact on your search engine performance. Search engines are now using user experience and behavior metrics to determine your website’s relevancy in search queries for targeted keywords. Gone are the days when webmasters used to manipulate search results by just practicing “keyword stuffing” to rank websites in search engine result pages (SERPs). It resulted in low-quality, “spammy” websites outranking quality websites in Google’s and Bing’s search rankings. To overcome t ..read more