In this month’s episode we continue our conversation with Gerry Murry from IDC about marketing budgets and investments. Gerry Murray is a Research Director with IDC’s Marketing and Sales Technology Research Service. IDC has worked closely with Microsoft for many years, particularly on the partner marketing business with our team. In this episode you will learn more about how much to budget to allocate towards marketing efforts and what investments partners should be thinking about making ..read more

In this two-part episode Research Director at IDC, Gerry Murray teaches us about organizing team structure and resourcing. In part two, we'll focus on making wise investments and managing a budget for your marketing team ..read more

Learn about the importance of customer lifetime value (CLV) and how to maintain it with Prashanth Subramanian, co-founder and executive director of Microsoft partner Quadrasystems ..read more

Learn about high-engagement marketing strategies and tools to drive increased rate of prospect-to-buyer conversion with Jeff Wedren, AVP of Microsoft partner PowerObjects ..read more

Hosted by Microsoft Global Channel Marketing Lead Jennifer Tomlinson, this month’s episode takes a deep dive with Microsoft partners Chris Wright and Barnaby Ellis from fiftyfiveandfive and Kenechi Duru from Rackspace on social media, blogs, and how they can support modern digital selling ..read more

In the Microsoft Partner Network Podcast, we speak with industry leaders and Microsoft partners about the big ideas shaping business and technology today. In today's episode, we hear from Michael Dehmlow, CTO of PAX8 in episode four of our Artificial Intelligence for Business podcast series. Michael shares insights into how businesses are successfully using AI to increase sales, and improve the effectiveness of their sales teams. Host: Rachel Braunstein, Microsoft Digital Marketing Manager Follow her @rkbraunstein and on LinkedIn. Guests: Michael Dehmlow – CTO of Pax 8 ..read more

In the Microsoft Partner Network Podcast, we speak with industry leaders and Microsoft partners about the big ideas shaping business and technology today. In today's episode we hear from Forbes Technology Council member, Ganesh Padmanabhan the VP of Global Business Development with Cognitive Scale. Ganesh draws on his extensive experience in technology to explain how companies can only launch responsible, ethical AI initiatives when they put people first. Host: Rachel Braunstein, Microsoft Digital Marketing Manager Follow her @rkbraunstein and on LinkedIn. Guests: Ganesh Padmanabahn – VP of Gl ..read more

In the Microsoft Partner Network Podcast, we speak with industry leaders and Microsoft partners about the big ideas shaping business and technology today. In today's episode, we hear from Dale Renner, Founder/CEO at RedPoint Global, and finalist for Microsoft Partner of the year. Dale speaks with us about how companies are using machine learning to achieve an unprecedented growth in sales, and how important the next three years in AI will be to your business. Host: Rachel Braunstein, Microsoft Digital Marketing Manager Follow her @rkbraunstein and on LinkedIn. Guests: Dale Renner, Founder/CEO ..read more

Welcome to the Digital Transformation: Behind the Curtain Podcast, where we discuss big ideas shaping business. Today, we sit down with Christi Olson, Microsoft’s Head of Evangelism for Search, to discuss how AI and chatbots are changing brand engagement and how to utilize data to create authentic, emotional experience for customers. To learn more after listening, check out our digital transformation blog here   Host: Rachel Braunstein, Microsoft Partner Marketing Manager. Follow Rachel at @rkbraunstein and on LinkedIn. Guest: Christi Olson. Microsoft Head of Evangelism for Sear ..read more

Welcome to the Digital Transformation: Behind the Curtain Podcast, where we discuss big ideas shaping business. Today, we sit down with Bob Evans, former Oracle CCO, to chat about how customer needs are turning the marketplace upside down and forcing companies to develop new customer-centric digital strategies. To learn more after listening, check out our digital transformation blog here.  Host: Rachel Braunstein, Microsoft Partner Marketing Manager. Follow Rachel at @rkbraunstein and on LinkedIn.     Guest: Bob Evans. Founder of Evans Strategic Communications. Fo ..read more