The Art of Customer-Centric Marketing: Learning from Expert Debbie Levitt
Maximize Your Social with Neal Schaffer
by Neal Schaffer
4d ago
Step into the future of digital marketing where customers reign supreme, and their journey is the map to your success. Join me as I unpack the power and necessity of customer-centric strategies with a special nod to the wisdom of Debbie Levitt, author of "Customers Know You Suck." Get ready to transform your marketing with insights into customer research, actionable strategies for a devoted customer base, and the vital role of AI and ChatGPT in reshaping your approach to efficiency and paid media. Embrace the ecosystem of your customer's world! This episode takes you beyond mere demographics ..read more
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11 Essential Takeaways from the Content Entrepreneur Expo
Maximize Your Social with Neal Schaffer
by Neal Schaffer
1w ago
Embark on a journey through the bustling hub of the Content Entrepreneur Expo with me, as I peel back the curtain on the latest in digital marketing wizardry.  This episode is jam-packed with transformative strategies and the latest trends that are shaping the digital marketing landscape. We’ll explore everything from the importance of understanding your audience’s psychographics to effectively leveraging TikTok for business growth. You’ll hear from experts like Abigail Pumphrey and Michael Stelzner on creating impactful digital products and the challenges of keeping up with changing algo ..read more
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Unlocking the Power of Creator Partnerships: Interview with Impact CEO David Yovanno
Maximize Your Social with Neal Schaffer
by Neal Schaffer
2w ago
Unlock the full potential of your digital marketing strategy as I team up with Impact CEO David Yovanno to delve into the captivating world of creator partnerships. This episode promises to equip you with the wisdom to harness influencer magic and partnership alchemy, transforming how you connect with consumers and amplify your brand's authenticity. As we navigate the Partnership Economy, you'll be fascinated by the story of Ticketmaster's Michael Chua and his innovative API integrations that connect music fans with live events through platforms they love, like Spotify and YouTube. Prepare to ..read more
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Staying Ahead in Digital Marketing: When and How to Pivot Your Approach
Maximize Your Social with Neal Schaffer
by Neal Schaffer
3w ago
In today's episode, we're diving deep into the realm of pivots in digital marketing. From shifts in SEO practices to leveraging the latest in AI technology across social platforms, I share insightful updates and strategic advice to help you stay ahead of the curve. As the digital landscape evolves, so should our marketing strategies—whether it's the right approach to TikTok amidst potential bans or understanding the diminished role of backlinks in SEO. I also discuss the importance of enriching your content beyond SEO-focused writing, emphasizing quality and relevance to meet human needs rathe ..read more
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Marketing Automation Simplified: How to Level Up Your Digital Business
Maximize Your Social with Neal Schaffer
by Neal Schaffer
2M ago
Welcome to another enlightening episode of Your Digital Marketing Coach. I'm your host, Neal Schaffer, and today we're diving into the exciting world of marketing automation to help level up your digital business. Today we have a sponsored episode with our special guest, Amanda Northcutt of Level Up Creators, brings her extensive expertise in digital recurring revenue models to demystify marketing automation and share strategies for exponential growth. In this episode, "Marketing Automation Simplified: How to Level Up Your Digital Business," Amanda unveils the secrets behind successful email s ..read more
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The Digital Marketing Connection Between Content Creators, Entrepreneurs, and Small Businesses
Maximize Your Social with Neal Schaffer
by Neal Schaffer
2M ago
Ready to take your digital marketing to the next level? In this episode, I dive deep into the connection between content creators, entrepreneurs, and small businesses. You'll learn not only the commonalities between these groups but also the valuable insights on how they can learn from each other. From the importance of thinking and acting like a business to understanding the power of personal branding, this episode is packed with actionable advice that can transform your digital marketing strategy. If you're juggling with limited resources, my insights on amplifying your marketing strategies ..read more
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Sweet Success: A French Macaron Maker's Rise to SEO Mastery
Maximize Your Social with Neal Schaffer
by Neal Schaffer
2M ago
In today's episode,  we have an incredible guest who embodies the entrepreneurial spirit and digital savvy - Anthony Rosemond. Anthony, originally from France, took the bold step with his wife to open an online macaron shop in the US, crafting a delectable niche in the competitive world of French pastries. Anthony will delve into their journey from farmers markets to building a robust online presence, revealing how focusing on non-branded keywords and constructing a valuable content library can elevate your SEO game. We'll uncover the tactics they used to rank for "macarons near me," the ..read more
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Unveiling My AI Toolkit: 11 Must-Have Marketing Tools
Maximize Your Social with Neal Schaffer
by Neal Schaffer
3M ago
I'm your host, Neal Schaffer, and today's episode is a special one that I'm particularly excited about. In the rapidly evolving landscape of digital marketing, AI tools have become indispensable for driving efficiency, effectiveness, and accuracy in our strategies. And I'm here to pull back the curtain on the AI tools that I personally rely on. In this episode, we'll delve into the revolutionary changes that AI has brought to content creation, from intuitive platforms like Jasper, which I use to craft blog outlines and FAQs, to the emerging AI search engine, Perplexity AI that's changing how w ..read more
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Maximize Your Content Output: Social Media Scaling Tips from Expert Andrew Jenkins
Maximize Your Social with Neal Schaffer
by Neal Schaffer
3M ago
Unlock the secrets to multiplying your digital content's impact as Andrew Jenkins, who teaches at University of Toronto and has written Social Media Marketing for Business: Scaling an Integrated Social Media Strategy Across Your Organization, and I navigate the ins and outs of content repurposing in digital marketing. From revitalizing your existing digital creations to strategizing for new ones, we share insights on breathing new life into your content. If you've been pouring your heart into your work but it seems to vanish in the digital ether, you'll discover how to make your content work o ..read more
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If I Were Your Fractional CMO: Where to Invest in Digital Marketing for 2024 Success
Maximize Your Social with Neal Schaffer
by Neal Schaffer
3M ago
Ready to transform your digital marketing playbook for 2024?  In this episode, which I could also name "If I Were Your Fractional CMO 2024 Edition," I take you through the essential strategic digital marketing investments to make for 2024. From search to email and social media, I offer my advice on where to focus your resources for the biggest impact. On this episode I play the role of navigator to guide you through the ever-shifting digital landscape, as we chart the course towards maximized investment returns. In this episode, I'll guide you through the maze of search engine dynamics ..read more
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