While we're all sick of the cliches around COVID-19--"the new normal," "unprecedented times"--most cliches hold some truth. We're experiencing something that we've never had to deal with before, and for that reason, we need to learn new coping mechanisms. Today I offer some strategies that I'm using to manage my anxiety around the fear of the unknown. I guarantee you will take away at least one good thing from this episode ..read more

Randomly posting whenever you have the time or energy ain’t gonna cut it, sis. Let me help you define a bulletproof strategy that helps you organize your content AND serve your audience ..read more

Is your target market anyone who will buy from you? Sis, you gotta listen to this episode. I share all the good stuff you need to know now: what you need to define, how to do it, and why it will save you money ..read more

How do you know whether your actions will produce results? Just because you're busy doesn't mean you're getting stuff done! In this episode, I discuss the difference between activity and achievement, and how you can avoid continuing your inefficient habits ..read more

This may sound “fluffy” or too emotive for a business podcast, however how you communicate with people can really make a difference for your business. For many types of businesses, there is a lot of competition and other people offering the same services; so what makes YOU different? It's how YOU interact with people! You are the face of your brand, so your communication with customers is a direct reflection of your brand. Doing this ONE thing in your communication can catapult your business and keep your customers coming back for more ..read more

By now, it's no secret that Instagram is getting rid of "like" counts.  As with anything, there are pros and cons to this change.  In this podcast, I share my views on the change, and--more importantly--what this means for your social media strategy ..read more

   I once had a mentor who brought to light the romanticized idea of “playing business” and how this is different than actually getting your hands dirty.  We all too often fall into the 80/20 rule: 80% of our input (time, resources, effort) produces only 20% of our output, when in reality we should be focusing on the 20% that achieves 80% of our results.  Just like money, time is a limited resource that must be balanced and allocated appropriately. By incorporating these time management strategies, you can maximize your resources and work more efficiently. Let's connect on ..read more

When it comes to selling on social media, there really is no “quick fix.”  Selling a product or service online takes building trust and consistent branding—neither of which happen in a short period of time.  And lets face it, no one wants to feel like they’re being sold to.  In this podcast, I offer tips to selling on social media without sounding like a salesperson. Let's connect on Instagram!  @socialmediamompreneur ..read more

As small business owners, we never run out of things to do. We could always be doing MORE research, or producing MORE content, or generating MORE leads. But what should you actually prioritize? What is going to give you the greatest return on your efforts? In this podcast, I talk about the three things you should do that will grow your business exponentially. Connect with me on Instagram! @socialmediamompreneur ..read more

Mark Twain once said, “the two most important days in your life are the day you are born and the day you find out why.” In this episode, I encourage you to find the latter. Knowing your purpose can help you focus on what matters, avoid distractions, and build trust with your customers. Follow me on Instagram! @socialmediamompreneur ..read more