Crush Your Content with Smart Marketing Automation
The Mindful Marketing Podcast
by Andréa Jones
6d ago
What would it feel like to spend less time on manual marketing tasks and more time on projects that light you up? In this episode, we explore how marketing automations can save you time and keep you balanced, even when life gets busy (like when you’re holding a baby who loves to be held by mama and mama alone!). Join me as I dive deep into the world of marketing automations, sharing the tools I love and use daily for myself and my clients. From the basics to advanced tactics, this episode covers how automations can streamline your business processes, improve customer experience, and allow you ..read more
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Building Thriving Communities Using Facebook Groups with Christina Jandali
The Mindful Marketing Podcast
by Andréa Jones, Christina Jandali
1w ago
What's the secret to transforming your Facebook group from a ghost town to a buzzing, engaged community? I’m chatting with Facebook groups with expert Christina Jandali and she's giving us a masterclass for building community online. We explore practical strategies for growing and engaging with Facebook groups, discussing the nuances of maintaining active communities and reviving inactive ones.  Christina shares her insights on balancing engagement with authentic connections and offers tips for creating purposeful, conversational content that resonates with your audience. In this episode ..read more
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How Social Media Rebels Are Finding Success on Substack with Kathleen Oh, Becky Mollenkamp, and Tara McMullin
The Mindful Marketing Podcast
by Andréa Jones, Kathleen Oh, Becky Mollenkamp, Tara McMullin
2w ago
I’m diving into the evolving world of social media with three incredible guests who are making waves on Substack. Kathleen Oh, Becky Mollenkamp, and Tara McMullin share their unique journeys and insights into why they left traditional social media platforms behind and found success on Substack. In this episode, Kathleen discusses her journey from being banned on Instagram to thriving on Substack by discussing safe psychedelic use. Becky shares how she transitioned from traditional email marketing to Substack, finding a sense of relief and community. Tara talks about her experience in leaving C ..read more
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Expert Tips for Sustainable Social Media Marketing with Tomisin Smith
The Mindful Marketing Podcast
by Andréa Jones, Tomisin Smith
3w ago
Today, we're breaking down preconceived notions about what marketing should be and diving into the world of mindful and sustainable marketing with my special guest, Tomisin Smith.  Together, we're exploring practical strategies for creating compelling Instagram content, from scroll-stopping videos to well-designed carousel posts. We'll also tackle the all-too-common issue of burnout, sharing tips and personal experiences on maintaining a healthy work-life balance in the fast-paced world of social media management. Tomisin shares her inspiring journey from medical school to becoming a dedi ..read more
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The Impact of AI on Marketing, Ethics, and Creative Content with Avery Swartz
The Mindful Marketing Podcast
by Andréa Jones, Avery Swartz
1M ago
As controversial as we all know it is, artificial intelligence is here to stay.  So as digital marketers, how do we use it thoughtfully and mindfully?  Joining me to dive deeper on this subject is the brilliant tech educator and author, Avery Swartz. We're taking a closer look at generative AI tools like ChatGPT and their role in marketing and client services. We explore AI's probability-driven predictions, compare it to an "autocomplete on steroids," and discuss its limitations, especially its lack of self-awareness. We don’t shy away from the ethical dilemmas surrounding AI, from i ..read more
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Why a Personal Touch in a Digital World Still Matters with Dre Baldwin
The Mindful Marketing Podcast
by Andréa Jones, Dre Baldwin
1M ago
Social media and marketing can often feel super impersonal, but today’s guest, Dre Baldwin, brings a refreshing approach to making meaningful connections. Dre’s custom video proposal to be on this podcast was so unique that I knew we had to have him on the show! In this episode, Dre shares his incredible journey, from giving four TED Talks to authoring over 30 books and his unique methods for standing out in a crowded market.  We dive into his philosophy of doing things that don't scale, building genuine relationships, and how he’s translated his athlete mentality into a successful busine ..read more
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Overcoming Public Backlash on Social Media with Megan Griffith
The Mindful Marketing Podcast
by Andréa Jones, Megan Griffith
1M ago
Do you ever have a moment where you make a mistake, and you want to clear the air and share your story so other people can learn from it? In this episode, I’m bringing back my guest Megan Griffith, to share the furious backlash she received on social media after making two decisions that rubbed her community, which she loves deeply, the wrong way. Join us as we dive into the lessons learned from her social media mishaps, the growth she experienced, and the changes she’s made since then. Megan opens up about the challenges of public criticism and the steps she took to rectify her mistakes. This ..read more
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How TikTok Revolutionized Video Content and Marketing Strategies for Businesses
Savvy Social Podcast
by Andréa Jones
2M ago
Today, we’re diving deep into how TikTok has revolutionized the world of micro video content and what this evolution means for you as entrepreneurs and business owners.  We'll look into the unique features that TikTok introduced, such as in-app video editing capabilities and an advanced content discovery algorithm that has changed the game for everyone.  I'll also share my own journey with video content creation, the changes I've observed across various social media platforms influenced by these innovations, and strategies for you to leverage micro video effectively.  This episo ..read more
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Is A Closed Membership Model Right For Your Online Community?
Savvy Social Podcast
by Andréa Jones
2M ago
I'm taking you behind the scenes to reveal some major shifts happening in my business, especially with the Savvy Social School.  I'll be unpacking the reasons behind our move from an open membership model to a focus on individual products. So brace yourselves because I'm getting real about everything—how member feedback shaped this decision, the challenges of live events, and even how my personal life, including a new pregnancy, influenced the direction of our business.  Plus, I get transparent about the financial nudges that pushed me to this big pivot. If you think this is just a s ..read more
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Micro-Influencer Magic: Turning a Small Audience into Big Opportunities with Gwen Lane
Savvy Social Podcast
by Andréa Jones, Gwen Lane
3M ago
Do you have a micro following? Even with a micro following, the world of brand deals is wide open. In this episode, I sit down with Gwen Lane, the founder of CREATORIZE, who shares invaluable insights on navigating brand collaborations for content creators regardless of their follower count. Dive deep into the creator economy's growth, learn practical steps for attracting brands, and discover how to gracefully transition from free products to paid partnerships.  Gwen also gives us a peek into the future of content creation with AI and how to maintain authenticity in a digital world. In th ..read more
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