The gender gap in technology is real. As per the World Economic Forum, women represent just 22% of AI professionals worldwide. It is vital to address the gender diversity problem in Science, Technology, Engineering, and Maths (STEM) fields. The only way to bridge the gender gap and eliminate gender bias in AI is to encourage more women to pursue tech subjects. Women role models play a vital role in breaking gender stereotypes and inspiring young girls to take up STEM subjects. To encourage conversations on gender diversity and celebrate the achievements of women in tech, we are sharing this ar ..read more

When you shop online, you do not have the physical product in front of you. You rely on the product information available on the site to make the buying decision. From images, product dimensions, delivery options, availability, price, and reviews, shoppers are evaluating options based on the product information displayed on the site. Any discrepancies here can lead to a mismatch in expectations and ultimately contribute to churn or shopping cart abandonment. Top reasons for cart abandonment Incomplete or inaccurate product information, price variation at checkout, payment glitches, discount co ..read more

Festival sales contribute to a major part of revenue for e-commerce. Today’s price-sensitive online shoppers are driven by value, quality, and the desire to support local businesses. With lucrative discounts, promotions, and user engagement strategies, it is possible to attract the attention of deal-hungry holiday shoppers. Essential e-commerce metrics to monitor during a festive sale When it comes to a festival sale, the more data points you capture, the more insights you gain on what is working and what needs to be improved. With augmented analytics enterprises can monitor various rapidly ch ..read more

The technological landscape today is evolving faster than ever before. 2020 was no doubt a tough year that pushed businesses across verticals to innovate and adapt quickly to overcome the challenges brought on by the COVID-19 pandemic. It accelerated digital transformation and the adoption of emerging technologies like artificial intelligence at an incredible pace. With the prominence of the remote-work model, companies, both big and small are implementing artificial intelligence for various use cases including automation of day-to-day tasks to stay operational and profitable. I ..read more

2020 in itself was an anomaly – one that no one saw coming! It made us all learn and adapt quickly – turning couches at home into workstations, finding new ways to meet clients through platforms like Zoom, accelerating digital transformation like never before, driving our resilience to come together and support one another. We had our share of some big and small moments worth looking back at! CrunchMetrics Year in Review 2020 Here is a snapshot of everything that we have achieved in the year. Product Highlights: Check out our new platform capabilities Our team has built some amazing new featur ..read more

The COVID-19 pandemic has changed the way we work, shop, and live. With lockdowns and restrictions on going out in public, people today are shopping online more than ever before. Given the economic constraints and looming uncertainty, it was natural for consumers in the early days of the pandemic to cut back on spending on discretionary categories such as entertainment and travel. The impact of COVID-19 on online shopping As per IBM data, the pandemic has accelerated consumers’ shift toward e-commerce by five years. Global retail e-commerce sales are predicted to reach $4.5 trillion by 2021. M ..read more

The festive cheer is finally here. Holiday sales such as Black Friday and Christmas contribute to a major part of revenue for retail and e-commerce companies. With the massive adoption of online shopping, and greater focus on value, this year’s festive sale will be unlike any other. Even with the uncertain conditions brought on by the pandemic, consumers are resilient and adapting quickly to new shopping behavior. Many are adopting online shopping for the first time. The pandemic has accelerated consumers’ shift toward e-commerce by five years. As per data from Digital Commerce 360, the condit ..read more

The gender gap in technology is real. As per the World Economic Forum, women represent just 22% of AI professionals worldwide. It is vital to address the gender diversity problem in Science, Technology, Engineering, and Maths (STEM) fields. The only way to bridge the gender gap and eliminate gender bias in AI is to encourage more women to pursue tech subjects. Women role models play a vital role in breaking gender stereotypes and inspiring young girls to take up STEM subjects. To encourage conversations on gender diversity and celebrate the achievements of women in tech, we are sharing this ar ..read more

If you run an online business, it is vital to ensure that your platform is in top shape and accessible to customers 24/7. Better user experience is the key to earning customer loyalty and driving growth. A customer-focused approach is one of the key factors behind the success of India’s largest home services company – Urban Company. With a fleet of 25000+ trained professionals, the company offers at-home services such as salon, spa, repairs, cleaning, painting, fitness, and pest control through their website and mobile app. As the number of online users, new services, and product features grow ..read more

The effect of COVID-19 on e-commerce The recent lifestyle of staying at home has turned the attention of people towards online buying and selling and virtual shopping. The fear of getting sick is the ground reason behind the switch. Online Shopping has become a leading and expanding trend in the pandemic of COVID-19 thereby adding more importance and success to the E-commerce business industry. The influence of COVID-19 is very positive and beyond satisfactory for those who are directly or indirectly involved in the E-Commerce business. The pandemic has rendered a kind of great favor and servi ..read more