SFFMP 223: Marketing Audiobooks, Pen Names, Differences in Distributors, and What to Do When You Just Have One Book
Science Fiction & Fantasy Marketing Podcast
by burokerl@comcast.net (Lindsay Buroker), Lindsay Buroker
4y ago
The guys are taking a break from the podcast (if you have comments or suggestions for what you’d like to see if we bring it back in a couple of months, please leave them!), but we answered another pile of listener questions today amid a few doggie interruptions, ahem. Here are the specific questions we addressed: How do you approach marketing an audiobook? Advertising specifically to audiobook listeners? Or reliance on general traffic to your product page combined with having the audiobook simultaneously with ebook release? Would any of you consider doing another “start from scratch” pen name ..read more
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SFFMP 222: Do Pre-Orders Work, What Happens Between Rapid Releases, and Finding a Good Editor
Science Fiction & Fantasy Marketing Podcast
by burokerl@comcast.net (Lindsay Buroker), Lindsay Buroker
4y ago
On today’s show, the guys answered listener questions about pre-orders, rapid releases, how they found their editors, whether it make sense to keep series in Kindle Unlimited while publishing stand-alone novels wide, and lots of other stuff. Here’s a list of the questions they got to in the show (the second half of the batch will be answered next week): For rapid release for a 5 book series, would you recommend the time-gap between releases be 2, 3, or 4 weeks? And for somebody using it to rebuild their readership, would you recommend Amazon Marketing Ads on the first book to help train amazon ..read more
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SFFMP 221: Whether Awards Are Worth Trying for, Marketing Fantasy Romance, and Being Active in SFWA and RWA
Science Fiction & Fantasy Marketing Podcast
by burokerl@comcast.net (Lindsay Buroker), Lindsay Buroker
4y ago
This week, we chatted with RITA award-winning fantasy romance author Jeffe Kennedy. She started her career writing non-fiction, shifted to romance and fantasy romance with traditional publishing, and now does some self-publishing as well. We asked her about whether awards are worth trying for, her thoughts on the professional organizations SFWA and RWA, and what she’s tried and liked for marketing over the years. Here are some of the specific topics we touched on: Getting started in fantasy romance before it became a thing (we debated if it’s yet come into its own). Whether fantasy romance (se ..read more
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SFFMP 220: Succeeding at Traditional Publishing as Well as Self-Publishing and When It’s Worth it to Travel for Conventions
Science Fiction & Fantasy Marketing Podcast
by burokerl@comcast.net (Lindsay Buroker), Lindsay Buroker
4y ago
This week, traditionally and self-published fantasy author Gail Carriger joined us for the second time. She first visited two years ago to chat about all the marketing she does and also about how she was transitioning from traditional publishing to a hybrid career. Since then, she’s continued to self-publish, including a new pen name in a slightly steamier fantasy genre. We asked her all about that and also about conventions and whether they’re worth going to for a self-published author. Here are the specific topics we covered during the show: What Gail has been up to in the last two years. Up ..read more
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SFFMP 219: Launching a New Pen Name and Getting an Audiobook Deal with Audible
Science Fiction & Fantasy Marketing Podcast
by burokerl@comcast.net (Lindsay Buroker), Lindsay Buroker
4y ago
For this week’s show, sci-fi/fantasy/horror author Chris Philbrook joined us to talk about the success he’s had with ebooks and audiobooks (he’s had several deals with Audible for production), as well as a new YA-writing pen name that he’s starting up. Here are some of the specifics that we discussed: Publishing fiction to your website and building a readership before starting to publish. Some of the challenges with publishing series in several different sub-genres. How Chris was originally picked up by Audible and how audiobooks have become a substantial part of his income. His experiences wi ..read more
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SFFMP 218: Taking Advantage of an Underserved Niche, from Blue Collar to No Collar, and Is NINC Right for You?
Science Fiction & Fantasy Marketing Podcast
by burokerl@comcast.net (Lindsay Buroker), Lindsay Buroker
4y ago
This week, we chatted with sea-adventure author and current president of Novelists, Inc. (NINC), Wayne Stinnett. He’s been a full-time independent author for years, has written a non-fiction title (From Blue Collar to No Collar), and has been a frequent poster at Kboards where he shares a lot of wisdom with the writing community. We asked him about his niche on Amazon, how he keeps his books selling when he does about three releases a year, and what NINC can do for authors. Here are some of the specifics that we covered: Getting started in a less competitive category (on Amazon). How to keeps ..read more
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SFFMP 217: Tools and Software for Authors + Getting More Fan Engagement on Twitter and Facebook
Science Fiction & Fantasy Marketing Podcast
by burokerl@comcast.net (Lindsay Buroker), Lindsay Buroker
4y ago
This week, the guys talked about the various tools and services they use as professional authors. Everything is listed below with links to the sites. The guys also gave some tips for increasing engagement on Facebook and Twitter and really using those social media platforms to help turn casual readers into fans–and maybe even attract new fans! Tools/services for authors Writing Scrivener MS Word Formatting Vellum (mac only) Calibre MS Word Mailing list provider MailChimp Aweber Easy ebook delivery Bookfunnel Sales tracking Book Report Tracker Box Stock Photos for ads or social media posts iSt ..read more
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SFFMP 216: Reaching $100K+ in Income from Writing Science Fiction with Gerald M. Kilby
Science Fiction & Fantasy Marketing Podcast
by burokerl@comcast.net (Lindsay Buroker), Lindsay Buroker
4y ago
This week, we chatted writing, publishing, and marketing hard science fiction with Gerald M. Kilby. He’s not the fastest writer, putting out around two novels a year these days, but he manages to keep his books selling well between releases, and he earned more than $100K last year. We asked him all about that, Amazon and Facebook advertising, and what he’s doing for newsletters, social media, and the like. Here are some of the specifics that we covered: How the ever-shrinking science fiction section in the physical bookstores helped Gerald decide to start writing his own stories. Bypassing tra ..read more
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SFFMP 215: Working Hard, Ignoring Naysayers, and Becoming a Full-Time Author
Science Fiction & Fantasy Marketing Podcast
by burokerl@comcast.net (Lindsay Buroker), Lindsay Buroker
4y ago
For this week’s show, we talked to return guest Jeffery H. Haskell, who first joined us in December of 2017 for the show “Successfully Launching as a New Author and Is Kindle Worlds Worth It?” (Yes, Kindle Worlds was still a thing back then!) Jeffery is a superhero fiction author and also has a new non-fiction title out, Writing for Life: Living the Impossible Dream. We talked about superheroes and how the fantasy subgenre is doing, and we also talked about some of the mindset issues that beginning authors face and that may be holding them back from publishing and becoming successful. Here are ..read more
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SFFMP 214: 2019 Marketing and Publishing Predictions
Science Fiction & Fantasy Marketing Podcast
by burokerl@comcast.net (Lindsay Buroker), Lindsay Buroker
4y ago
In this short episode, Jo and Lindsay jump on the bandwagon and share some of their marketing and publishing (but mostly marketing!) predictions for 2019. Will Amazon ads expand and offer more opportunities? Or will authors get fed up with the high cost of clicks and flock to something else? Is the mailing list swap dead? Will group promotions become more sophisticated? Join us as we discuss these and other topics! http://traffic.libsyn.com/marketingsff/SFFMP-214_-_2019_Predictions.mp3 | Open Player in New Window Click to download the mp3. Subscribe to the Science Fiction and Fantasy Market ..read more
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