News / Promotion The 2023 ArchViz BlackFriday! The annual ArchViz BlackFriday to CyberMonday promotion is underway with 17 Partners early to start this time around. Many more to join in leading up to the official Black Friday date – November 24th. Expect up to 50% Discounts on software, content and training going on well into (3)December. Reading time: 1 min 15 sec " Globe Plants render-ready assets are a perfect match with Skatter to create stunning vegetation renderings with just a few clicks " Skatter for SketchUp The most powerful Scattering Extension for SketchUp Visit t ..read more

technology Transforming Archviz with Animated 3D People A Journey with ActorCore, iClone, and Blender! Artur Szóstakowski, a CG artist and architect, uses ActorCore, a product by Reallusion, to enhance ArchViz projects. Artur’s work, Riverside, showcases how he transitioned from static 3D people to animated ones in his designs. (more…) Transforming Archviz with Animated 3D People is a post from Ronen Bekerman's 3D Architectural Visualization Blog ..read more

A series about AI by Ronen Bekerman It's Gen-AI, Baby! Ronen here from Gen-X saying that we are currently in Generation Alpha, which is damn close to being called Gen-AI if you ask me and see what’s happening online. Crazy, fascinating, scary, mind provoking, unethical, the next evolution. You name it, and you’ll be right. let’s dive into the rabbit hole – blue pill or red pill? Reading time: 7 min 15 sec " Are You Living in a Computer Simulation? " Nick Bostrom Philosopher, In his 2003 paper I’ll be writing this article and follow-ups to it based on my experience as I go. Do ..read more

JOB POST Join Factory Fifteen as Senior Creative/Art Director Factory Fifteen, an acclaimed London-based CGI studio led by Bafta award-winning directors, specializes in visualization, 3D design/animation, and immersive industries.  Reading time: 3 min 21 sec Introduction Factory Fifteen, an acclaimed London-based CGI studio led by Bafta award-winning directors, specializes in visualization, 3D design/animation, and immersive industries. They are seeking a Senior Creative / Art Director to join their expanding team and contribute to their portfolio of award-winning projec ..read more

MAKING OF by Descover Studio The Making of La Casa Nell'erba, a Modern House with a Natural Twist Discover the secrets behind creating a stunning architectural visualization project in this in-depth article by Descover Studio. Learn about the gathering and use of reference imagery, the process of 3D world-building, the creation of textures and materials, the importance of lighting methods, and the post-production workflow used to achieve a photorealistic result. Reading time: 6 min 54 sec You’ll also get a glimpse into the tools and techniques used by the team to bring this projec ..read more

CASE STUDY by Visequence Somewhere in the Alps Showcasing a commissioned project by Studio Visequence for Moser Wohnbau & Immobilien in Lans, Austria. The project aims to create a unique blend of comfortable living spaces and nature, highlighted by attention to detail and modern architectural elements and natural influences. The final product is a one-of-a-kind residential development captured in detailed 3D renderings created with industry tools such as 3ds Max, Corona Renderer, Forest Pack, and Photoshop. In this article, we look at the creative process and the tools used to bring ..read more

technology Animating Urbanscapes with NVIDIA Omniverse NVIDIA Omniverse is new to me, and I haven’t explored it much (yet). This is where Pekka Varis comes in with his how-to video and writeup about populating a pedestrian street using ActorCore, iClone, and NVIDIA’s Omniverse platform. Enjoy the ride! (more…) Animating Urbanscapes with NVIDIA Omniverse is a post from Ronen Bekerman's 3D Architectural Visualization Blog ..read more

Industry Event Cause & Effect The ASAI American Society of Architectural Illustrators invites you to join a unique conversation harnessing the global village of visualizers, architects, developers, marketers, creatives, place makers, and artists who collaborate to depict our cities’ future. The conference takes place from 16 to 17 November 2022 at Village Underground, 54 Holywell Lane, London, UK. Reading time: 1 min 29 sec "Decisions (Cause) our Society makes today, impact how our great cities look tomorrow (Effect). As population densities, the environment & technology cha ..read more

technology Fast Realistic 3D people in ArchViz with ActorCore & Unreal Engine 3d people are becoming a bigger point of focus as real-time tools take center stage, aided by real-time ray tracing. Beyond the visual fidelity of the 3d characters, you must now also consider the motion fidelity as part of telling a compelling architectural on interior design story. This is where ActorCore comes into play, as you’ll see Pasquale Scionti’s work with Unreal Engine. (more…) Fast Realistic 3D people in ArchViz with ActorCore & Unreal Engine is a post from Ronen Bekerman's 3D Architectural ..read more

CASE STUDY by Matthew Hallett Photo Matching with Fstorm Photorealism might not be the primary goal for ArchViz anymore (in general, as a goal for the industry), since we pretty much achieved it thanks to technological advances in hardware and software. And yet, from time to time, someone still manages to surprise me with efforts towards realism. Such is this work by Matthew Hallett. (more…) Photo Matching with Fstorm is a post from Ronen Bekerman's 3D Architectural Visualization Blog ..read more