In this week’s podcast, the conversation between Jerry and John revolves around the realistic challenges and expectations of being a chiropractor. They discuss the importance of balancing optimism with realism and the need for students to be aware of the struggles they may face in the real world. They also touch on the significance of focusing on the smaller circles of influence, such as family and community, rather than trying to change the world on a grand scale. The conversation emphasizes the complexity and hard work required to succeed in chiropractic practice, debunking the notion that s ..read more

Life is hard for everyone. I think we can all agree on that. But life isn’t equally hard for everyone, and that often upsets people. Life isn’t fair. In this week’s chiropractic podcast, I talk about fairness, obstacles in life, and victimhood. I discuss how your perspective can impact your outcome. And I talk about the two ways that people handle obstacles. Let’s get into it! Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Chiropractic podcast: https://rocketchiro.com/chiroprac ..read more

Chiropractors often wonder why they don’t get referrals from other medical professionals in their area. Many chiropractors assume it’s because medical doctors don’t like chiropractors. Sure, there may be some of that. But I don’t think that’s the main reason why medical doctors don’t refer to chiropractors. In this week’s chiropractic podcast, I talk about 3 reasons why the average chiropractor doesn’t get referrals from medical doctors. I discuss how medical bias, ignorance, and a lack of trust influence the referral process and what chiropractors can do about each of those issues. Let’s get ..read more

Most chiropractors would say YES to more new patients. The good news is there are probably more ways to attract new patients now than there have ever been. When it comes to attracting new patients from the internet, one of the best opportunities is getting people from local search. Just think about it. There are currently people who are going to Google and searching for their next chiropractor. That’s awesome. But the question for chiropractors is, are they finding you? When they do find you, are they choosing you? In this week’s chiropractic podcast, I talk about the factors that impact where ..read more

In my last podcast, I did an overview and talked about some of my observations in an article I wrote called “Top Chiropractors On Instagram: What Can We Learn?” There were 23 chiropractors on my list, so I thought I would talk about my 7 favorites. In this week’s chiropractic podcast, I talk the 7 accounts that were my favorites on my list of the top chiropractors on Instagram. I also discuss why 3 of the accounts were unique amongst the rest and what other chiropractors can learn from that. Let’s get into it! Top Instagram Chiros: https://rocketchiro.com/top-chiropractors-on-instagram-what-ca ..read more

I recently finished an article called “Top Chiropractors On Instagram: What Can We Learn?” I was curious who the top chiropractors on Instagram were and if there was anything that other chiropractors could learn from them that would help them grow their own Instagram following. So I started digging through the internet looking for answers, and after many hours and a lot of data crunching, I started to notice some patterns. In this week’s chiropractic podcast, I talk about how I found the top chiropractors on Instagram. I discussed why a few chiropractors with large followings didn’t make my li ..read more

Someone recently asked me what I thought about spending money on radio advertising. He was concerned about the cost and whether it was worth taking the risk. Now I’ve been down this road before. When I was in practice, I spent money on radio advertising in several different ways. My experience wasn’t great, but the bottom line regarding marketing is all about return on investment. In this week’s chiropractic podcast, I talk about why chiropractors may want to steer clear of big media marketing. I discuss which chiropractors may want to consider advertising on the radio or TV. I also talk about ..read more

One of my clients emailed me recently and asked about how to start selling products on his website. It’s not something that I’ve ever talked about on the podcast, so I thought it would make an interesting episode. In this week’s chiropractic podcast, I talk about why a chiropractor should and shouldn’t be interested in selling products on their website. I discussed what to expect as well as the 3 most common ways it’s done. Let’s get into it! Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice ..read more

I recently heard someone say “Don’t own things that are not yours to own.” That made me think about all the things that chiropractors “own” that are just making their lives harder than they have to be. Being a chiropractor is hard enough. We shouldn’t make it worse. In this week’s chiropractic podcast, I talk about 7 things that chiropractors do that make their life (and practice) harder than it needs to be. Let’s get into it! Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Chir ..read more

I wanted to bring someone on the podcast to talk more about the micro practice model for chiropractors. So I reached out to one of my chiro college classmates, Dr. Margie Smith. Margie is a chiropractor from California who has started several practices over her career. After becoming a mom, she wanted to find a practice style that allowed her to help people as a chiropractor without interfering with her role as a mom. So she decided to start a micro practice.  In this week’s chiropractic podcast, I talk with Dr. Margie Smith about the upside of a micro practice for chiropractors. I talked ..read more