T-SHIRT BLANKS, FASHION STARTUP TIMESAVER
Virtue + Vice
by Melanie DiSalvo
4d ago
I get a lot of startup founders wanting to make custom t-shirts. And when I suggest they go the organic cotton t-shirt wholesale route, so they can buy t-shirt blanks for a fraction of the price it would cost to develop them from scratch… their answer is usually, “Absolutely not.” “My brand is special,” they say. “My brand needs a custom fit and will have only premium fabrics. No one will take my brand seriously if I use pre-made shirts.” But as someone who has been in this industry for well over a decade, I can tell you that this mindset is so, so wrong.  Learning how to understand the w ..read more
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WHAT FABRIC SUPPLIERS WANT YOU TO KNOW
Virtue + Vice
by Melanie DiSalvo
1w ago
If you have been searching for fabric agents or manufacturers for your clothing brand - this is for you. It's my 13+ years of textile sourcing experience in one easy-to-read guide. WHAT YOU WILL LEARN What are fabric suppliers? 4 things you need to know before finding a fabric manufacturer How to find the right fabric partner for your brand How to reach out to a fabric agent and get what you need Alternatives to working directly with a fabric supplier Glossary of manufacturer terms WHAT IS A FABRIC SUPPLIER? To understand how to work with a fabric supplier, first you need to understand what ..read more
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Jaipur Manufacturing - Fashion, Home Goods, and Jewelry
Virtue + Vice
by Melanie DiSalvo
3w ago
Goa is my second home, and Jaipur is a close third. But, in the past few years, I think I have spent even more time working in the Pink City than relaxing in the jungles of Anjuna. So, here is everything I have learned about Jaipur manufacturing over the past 6 years. What You’ll Learn: The pros and cons of working in Jaipur The three biggest manufacturing niches in Jaipur Fashion Home goods Jewelry 3 mistakes you need to avoid Sourcing trip extra resources JAIPUR VS DELHI MANUFACTURING First, let’s get your geographical bearings. Delhi and Jaipur are about 6 hours apart by car or a 1-ho ..read more
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WORKING WITH BIKINI MANUFACTURERS - 6 TIPS
Virtue + Vice
by Melanie DiSalvo
3M ago
Some of the most popular conscious fashion brands center around swimwear. Seriously, more than half of the phone calls I get are from individuals with that same vision wanting me to help them find bikini manufacturers to bring their designs to left. And, this left me wondering, why is the world of swimwear so popular?  I came to find out that, thanks to Insta ads, there are many swimwear manufacturers out there marketing how to"Be Your Own Bikini Boss.” The ads depict influencers jet-setting to exotic locations to show off their latest skimpy swimwear line. They all make the idea of start ..read more
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HOW TO INCREASE SALES IN RETAIL IN A RECESSION
Virtue + Vice
by Melanie DiSalvo
4M ago
The economy is in a scary place right now. News articles report decreasing consumer spending. But, if you're savvy, I promise you can succeed. Today I'm going to show you how to increase sales in retail, even during a recession. What You Will Learn: What metrics you should actually care about, and be tracking Encouraging lifelong repeat customers Gifting Loyalty programs How to add (yes, add) more products to your line Optimizing your current systems Additional resources RETAIL METRICS 101 If you have a fashion brand and you’re a smart founder (which I know you are), my guess is that you ..read more
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CLOTHING ADS NOT WORKING? TIPS TO BOOST SALES
Virtue + Vice
by Melanie DiSalvo
5M ago
Having trouble selling your clothes online? Did you maybe dump a bunch of money into clothing ads and not get as many email alerts for new sales as you hoped for? You’re not alone. The good news is there are things you can do to boost your online sales - for free! Unfoturnitly, a lot of the time, startup clothing companies spend most of their time on the product – supply chain, research, development, and production. But what sets successful startup clothing companies apart is spending just as much time on marketing strategy. I become the literal facepalm emoji IRL when new founders tell me the ..read more
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FUNDING YOUR BRAND, FIND A FASHION INVESTOR
Virtue + Vice
by Melanie DiSalvo
5M ago
Why haven’t you started your fashion brand yet? The answer is always one of two things. The first one is, “I’m not ready. I will get started after I [insert whatever life-changing event needs to come and pass here].” To this, I always respond, “But if not now, then when?” Because there is ALWAYS going to be something preventing you from getting started. The second reply I often get is, “I don’t have enough money.” So if cash is what’s holding you back, and you wish you could find the perfect fashion investor (because surely someone would love to invest in your great idea) – this blog post on f ..read more
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WANT TO KNOW HOW TO AVOID GREENWASHING?
Virtue + Vice
by Melanie DiSalvo
6M ago
If you feel like everyone in fashion is lying about their environmental impact, and have been wondering how to avoid greenwashing, this is for you. I started in the sustainable fashion space in a time when no one really knew what they were talking about. Back then, the people drawn into sustainable fashion were models and influencers who couldn’t hack it in mainstream fashion. Conveniently for them, there was close to no competition in the environmentally friendly fashion space. So sustainable fashion was dominated by models who had no idea how clothes were actually made and had definitely nev ..read more
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How To Avoid A Startup Clothing Brand Horror Story
Virtue + Vice
by Melanie DiSalvo
7M ago
If you are a fashion startup clothing brand or have been thinking about starting your own clothing line business, here is my advice to you. Don’t hire out when you’re first getting started. Instead, spend time learning the ropes and doing things yourself, at the beginning of your startup clothing brand journey. Here’s why: When you are clueless, people rip you off Mechanics always get a bad rap. And they say finding a good mechanic is one of the hardest things to do in life. Why is that? Well, it’s because for most of us, when our car breaks, we have no idea what is wrong with it or how to fix ..read more
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Block Print Jacket And Shirt - A Look Behind The Seams
Virtue + Vice
by Melanie DiSalvo
7M ago
Let’s take a look behind the seams into the world of Jaipur block print clothing. Today I am taking you on A Look Behind The Seams of how I created this women's block print jacket and a block printed men's shirt for my clothing line, Terracotta City. But, before we get started. Have you heard about my totally FREE Fashion Startup Crash Course? If you can dedicate 15-minutes a day for the next 7 days, I can help you start your conscious fashion brand... and yes, you read that correctly, it's FREE!  Every day for the next week you will get an email to your inbox with a startup les ..read more
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