Collaboration. It's a term we often hear tossed around in boardrooms, classrooms, and between colleagues, promising greater innovation and success. However, the reality of what constitutes effective collaboration is often misunderstood, leading many to approach it with hesitation or fear. In the realm of teamwork and partnership, it's crucial to distinguish between mere participation and genuine collaborative effort.  ..read more

..read more

..read more

Any marketer focused on real inbound lead generation has googled “benchmark for (insert initiative here).” We all want to know what metric to use for measuring success and if we are anywhere close with our marketing efforts.  ..read more

In the age of the text, email, and slack frenzy, we sometimes forget that it's all about good ol' human-to-human connection. Despite our attempts to avoid interpersonal communication, video has become the ultimate relationship nurturer, especially when it's engaging and informative. Think of it as your charismatic wingman, delivering bite-sized nuggets of wisdom that captivate, educate, and leave your audience wanting more. These videos aren't just entertaining distractions; they're powerful tools that pack a punch. With their easily digestible format, they effortlessly grab attention, raise a ..read more

“Change is inevitable. Change is constant.” Two-time British Prime Minister Benjamin Disraeli said that. He witnessed the establishment of the modern conservative party, the acquisition of Suez Canal shares, and the resurgence of the Russian-Turkish conflict. He did NOT, however witness Elon Musk challenging Mark Zuckerberg to fisticuffs ..read more

  Stephanie Douglass is the Chief Revenue Officer at Little Bird Marketing. As one of the “peeps” she was gracious enough to host our marketing experts panel. Traveling back from Chicago she shared with us her take on this super fun and always informative day. One day. 5 speakers. 5,976 ideas in my head. Going into Insights Marketing Day this year I knew it was going to be good. When it comes to B2B digital marketing, it helps to get hands on experience along with great advice. I have attended this event twice before and have never been disappointed. This time I was attending as a part o ..read more

Market research is a critical component of any successful business strategy. By gathering insights and analyzing data, companies can make informed decisions that help them stay ahead of the competition. What makes market research truly effective? That's a question that Priscilla McKinney, CEO of Little Bird Marketing, explores time and time again on her podcast, Ponderings from the Perch ..read more

Writing a book is a monumental undertaking that can leave many aspiring authors feeling overwhelmed and frustrated. By now, you’ve realized the book will not write itself, but you may be getting the sneaking suspicion that you also will not be able to complete this task alone ..read more

Appearing at the top of Google search results is crucial for businesses to reach their target audience and drive success. Being seen on Google increases your brand visibility, attracts more potential customers, and boosts your online credibility. However, the competition to rank high on Google is fierce, making it essential for businesses to have a strong Google Ads strategy. By understanding your target audience, setting clear objectives, and harnessing the power of expert bidding techniques, you'll be able to reach new heights in your ad performance. The right mix of strategic keywords, las ..read more