Turning Negative Feedback into Opportunities for Your Australian Hotel
eTourism | Hotel Marketing Blog
by eTourism
4M ago
Find out how you can turn negative reviews into an opportunity to improve your property and services and boost your Australian hotel's reputation online ..read more
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Rating the Best Social Media Platforms for Your Queensland Hotel this 2024
eTourism | Hotel Marketing Blog
by eTourism
5M ago
Finetuning your social media strategy for the coming year? We've rated the best social media platforms for your Queensland hotel this 2024, so you can focus on the best and ditch the rest ..read more
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What Do Guests Look for When Choosing an Australian Hotel in 2024?
eTourism | Hotel Marketing Blog
by eTourism
5M ago
Spacious rooms? Ease of reservation? Photos of the facilities online? What do guests look for when choosing an Australian hotel? Find out in this new eTourism blog ..read more
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Queensland Tourism Statistics 2023: Unveiling the Sunshine State's Enduring Appeal
eTourism | Hotel Marketing Blog
by eTourism
6M ago
When it comes to places to visit and things to do, Queensland has plenty to offer. Whether it's pristine beaches, untouched rainforests, or remote outbacks, the Sunshine State has it all. Domestic and international tourists visit in droves to see our uniq ..read more
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How to Register a .au Domain for your Hotel before it’s Too Late!
eTourism | Hotel Marketing Blog
by eTourism
1y ago
The introduction of the .au domain is the most significant innovation since the launch of com.au in 1986. It provides Australians with a more memorable and shorter web address that is easier to brand and promote. Recently, there have been talks about maki ..read more
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What Every Hotelier Should Know About Online Reputation Management
eTourism | Hotel Marketing Blog
by eTourism
1y ago
Any hotel's priority is to satisfy its customers. However, a business's online reputation occasionally suffers even with the best customer service. Suppose a hotel guest posts a bad or fake review online for everyone to see. Or, even worse, a negative med ..read more
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The Use of Universal Analytics Ends in July 2023
eTourism | Hotel Marketing Blog
by eTourism
1y ago
Google Announced on March 16, 2022, that it will discontinue Universal Analytics (GA3) on July 1st, 2023. So if you decide not to switch to GA4 then your current Google Analytics tracking would automatically stop working after July 1, 2023. And to make ma ..read more
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Should SEO be the focus of your marketing campaign in 2022?
eTourism | Hotel Marketing Blog
by eTourism
2y ago
A lot has changed in the digital marketing space in the last year. Updates to social media platforms and advertising, new media platforms becoming increasingly popular, and changes in how online users behave and engage, are just the tip of the iceberg. Wi ..read more
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Influencer Marketing for Hotels and Resorts
eTourism | Hotel Marketing Blog
by eTourism
2y ago
Chances are, you have been approached more than once being asked if you would be likely to provide accommodation free of charge in return for social media brand exposure and promotion by an influencer. Depending on the circumstances, an influencer collabo ..read more
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Search Engine Optimisation (SEO) for Hotels in 2022
eTourism | Hotel Marketing Blog
by eTourism
2y ago
What is SEO Search engine optimisation or SEO is the process of looking at your hotel website, and seeing what can be improved, changed, or added so that it is more likely to appear in the top results in a search engine. Whether the user is searching on G ..read more
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