On this episode of Accelerate Your Business Growth, Jessica Lackey tackles some of the biggest myths surrounding entrepreneurship. From the belief that business owners need to create processes by themselves to the pressure to constantly grow and hustle, Lackey offers valuable insights into building a thriving business that revolves around strong principles and values. She stresses the importance of aligning what a business is selling with the client's experience, setting clear expectations for engagement, access, and pricing. Lackey also offers tips for hiring the right support staff, creating ..read more

In the episode, Molly Ruland shares her experience and advice on the impact of building relationships with podcast guests and the best ways to monetize your podcast. She emphasizes the importance of treating guests as individuals with valuable insights and experiences. She shares an example of how interviewing Michael Aiken, a past guest, not only built a friendship but also led to him referring over $100,000 worth of business to Molly. Molly advises podcasters to focus on quality over quantity and to build relationships with a select few guests to maximize the impact. Molly also shares her th ..read more

Michelle Rockwood joins our host Diane Helbig to dive into what it really takes to improve your sales skills. From one mistake ALL people make to understanding your goal shouldn't always be a "YES" she walks through a framework to sell more effectively. Michelle is a personal coach and widely recognized sales expert; she has helped hundreds of heart-centered people discover sales methods that feel fantastic, transforming their businesses and their lives. She has sold real estate in one of the world's wealthiest communities, slept on a dirt floor in West Africa, and once raised a million dollar ..read more

Jon Claydon joins our host Diane Helbig to discuss what marketers need to know to get the most out of influencer partnerships in the years ahead. Over the past several years, influencer marketing has experienced explosive growth as brands seek out creators to help them increase revenue, amplify reach, and target niche audiences—especially among young consumers. However, if the trend is going to keep up its meteoric rise, it needs to evolve to keep up with the marketing industry’s changing needs.  As Chief Development Officer at Acceleration Partners, Jon leads strategic growth and corpora ..read more

Chris Johnson and his team (along with noted generational researcher, Jason Dorsey), recently conducted a study that looked at the differences between generations and how they view customer experience. There were more than a few surprises in the findings. Chris joins our host Diane Helbig today to share some of the insights with us. Chris Johnson is CEO of Experience Dynamic, a customer experience professional services collective. Experience Dynamic guides clients through transformational CX change. Visit the website to download the report Chris discusses. If you are a small business owne ..read more

In this episode Jody Grunden, Co-founder of Summit CPA Group and Partner at Anders CPAs + Advisors, joins our host Diane Helbig to discuss the role of dynamic forecasting in ensuring business growth. With more than 20 years of experience in public and private accounting, Jody has discovered that many small business owners don’t know why they need a forecast; and if they do know that they need one, oftentimes, they aren’t sure how to create one. Jody Grunden is an accounting visionary with over 20 years of experience. He co-founded Summit CPA Group in 2002. As the leading provider of Virtual CF ..read more

Emanuel Rose joins our host Diane helbig and they dive into an insightful conversation that offers a fresh perspective on connecting with today's young, discerning consumers-Generation Z. We expertly unpack the power of authenticity in marketing, revealing strategies for building trust, fostering loyalty, and resonating with Gen Z's core values. Emanuel Rose was raised on the West Coast of the United States. He has spent over three decades earning a reputation in cutting edge marketing. As an author and expert in the field, Emanuel specializes in direct response advertising, and content market ..read more

Melissa Morris joins our host Diane Helbig to discuss overwhelm and where it comes from. We explore when ops issues manifest as self-sabotage, the most common areas of opportunity that operational streamlining uncovers, the relationship between operations and profitability, and more.  As the founder of Agency Authority, a project management and operations consultancy for agency owners, Melissa uses her 10 years agency experience to help business owners maximize their team, increase their productivity, and grow their profits. Firmly committed to breaking the ‘long hours and bad pay’ stigma ..read more

With the explosion of martech that provides the opportunity to optimize campaigns with near real-time data, many companies have focused too much on what are their results this month or quarter. But optimal, long-term growth is achieved with a balance of brand and leadgen marketing. In this episode, Louis Gudema joins our host Diane Helbig to talk about the fundamental differences between brand and leadgen marketing, why brand helps leadgen but leadgen does not build your brand, and the one key element that even small companies can use to compete more successfully. Louis Gudema helps B2B compan ..read more

Jesse J Frye, CEO + Client Experience Coach joins our host Diane Helbig to explore the power of client experience and how it can help your service-based business reach its fullest potential. Whether you run a small or medium size business, understanding the impact of your client's experience is critical to long-term success. We cover how to identify critical gaps, pinpoint friction points, and use customer experience insights to improve revenue and retain customers. Jesse Frye is a Client Experience (CX) Speaker & Coach who helps small professional services-based business owners take their ..read more