What is Jojoba Oil Native to the desert of the southwest of the United States, Jojoba plants are currently growing in Mexico, southern California, and Arizona. Jojoba is used widely within the beauty and haircare industry for its fantastic properties. Jojoba Oil (pronounced differently depending on the growth region; 'ho-ho-ba', 'jo-jo-ba' or 'yo-yo-ba') is waxier than many other typical oils used in beauty and health. Jojoba Oil is a golden translucent coloured oil extracted from the seeds of the jojoba plant, which is part of the Simmondsiaceae family. Why is Jojoba Oil Beneficial Jojoba ..read more

If there’s one thing we know about (other than haircare of course) it’s surviving tough times. Our business began during the global economic crisis of 2008. It was a time of job cuts and higher interest rates without rising wages. Many struggled with everyday household costs and endured a decline in their standard of living. We saw big brands go bust and house prices tumble. It was a time of great uncertainty in the world, much like what we’re experiencing today with the cost of living crisis. With rising energy and fuel prices, soaring rents and other daily costs, it’s understandable if you’r ..read more

How can I tell the difference between vegan and cruelty free beauty products? We all want to ensure we’re buying products that match our values and ethics. And as information about the environmental and social impacts of the beauty industry grows, so does our confusion around what we should buy and what we should boycott. As Christmas is just round the corner, we want to make sure that the gifts we are buying our loved-ones are sustainable for both people and planet. But what about animal-welfare and animal rights? Do you know the difference between ‘Vegan’ and ‘Cruelty-Free’ beauty products ..read more

We need to have an honest conversation about discrimination in schools. The devastating case of Child Q has shocked many of us, but it’s sadly not an isolated incident. I’m reading about the horrific treatment of this Black British schoolgirl, I was reminded of my own experience of an unjustified drug search. I was 13 years old and a shy, nerdy student. I remember being made to remove my blazer, empty all my pockets, shake my shirt down and tip out my pencil case. I later got detention for being late to registration due to the search. And another detention for not having the correct colour p ..read more

If (like us) you wish split ends never existed, welcome, friend. We've got the perfect methods you need to help those splits disappear.  The Classic Cut!  Using professional scissors (put the kitchen scissors down, girl), with sharp blades and a comb, section your hair into small sections. Comb through the hair, ensuring all the curls are stretched out and straightened to provide total hair length visibility. Trim your ends approximately 1/2 inch to 1 inch of hair. The trimming required will vary depending on how far the split ends are along the hair shaft. The amount of splitting w ..read more

With over 500 species, Aloe Vera has become a powerful staple in many industries. From health to cosmetics, we all can find a use for aloe in our locks! Anti-Dandruff We all know how frustrating dandruff can be. Aloe Vera can work wonders on scalps in reducing unwanted flakes.  Studies have shown aloe vera can aid in calming skin inflammation due to its four primary plant fatty acids properties to keep dandruff at bay and calm. Swish Sulphate-Free Shampoo is packed with soothing aloe vera to help nourish the hair and scalp whilst remaining flake-free.  Oily Hair Aloe vera ca ..read more

Over the years, coconut oil has taken the mainstream hair care industry by storm as a natural super ingredient for afro hair, with many of the curl community already on board the coconut train. But why is coconut oil so popular, and how can you use it? Find out below! Adds Moisture A key element of hair health is moisture. Having enough moisture (and equally not having too much) with the right type of ingredients will literally make or break your locs. The triglycerides (fats found in ingredients) of Coconut Oil are quick absorbing molecules that help penetrate the hair shaft and envelope ..read more

Have you ever asked yourself the big why? Why does my hair actually curl and what makes curly hair curl?  Many curly haired people have their fair share of Why Why Why??? hair days.  The science behind what determines curly or straight hair structures, is fascinating. There are three main reasons why your hair bends and kinks as it does. Two of those reasons are to do with the hair follicle, and one with the hair shaft. What your hair follicles and shafts turn out like is genetically predetermined. So whether your hair is wavy, curly, coily or kinky, read on for some epic hair f ..read more

Want to create the perfect summer hair routine? Look no further than our ultimate summer hair care guide.  Regardless of everything that’s been going on in the world, summer continues to be a great season for hair (particularly for curly and afro hair types). The drying winter winds and wooly scarfs that snag your strands, kinks and curls are gone, leaving your hair free to shine in the sun. There are, however, a few key things to consider to keep your hair looking its best. Warm weather and humidity can mean dryness and frizz without the correct care but with these top tips you’ll have a ..read more

Haircare shouldn’t cost us our health. Yet for Black and mixed heritage women, mainstream shampoos and conditioners come with a huge risk. Earlier this month, a new study showed how parabens in Black haircare can fuel cancer cells in Black women. Just a few weeks before that, research was published showing that the majority of Black British women have experienced hair loss and scalp burns from using hair relaxers. Dangerous products in the Black haircare industry are rife. This is a topic we’ve been talking about for years, and yet little is changing in the wider industry. In 2016, we shared a ..read more