If your braids need a refresh, you’re going to love Aunt Jackie's Oh So Strong Shine Boosting Moisturizer with its blend of rosemary and mint. You can easily moisturize, freshen, and revive your dry hair and scalp with just a few spritzes. Read the full article ..read more

If your curls are on the lookout for a moisture boost, Aunt Jackie’s Curls & Coil Quench Moisture Intensive Leave-In Conditioner is the real MVP. It’s so good that Naturallycurly.com featured it as a top 10 best water-based leave-in conditioner on the market for curly hair. It's like the ultimate go-to for quenching the thirst of both curly and kinky hair, earning its stripes as a top-rated gem. This leave-in conditioner is all about getting your hair ready for styling without weighing down those fabulous curls! And hey, it's not just us saying this; it's been dubbed the "whispered secret ..read more

In the enchanted realm of curly hair, Aunt Jackie's Conditioner is the whispered secret in the curly-hair community. This moisturizing product not only provides divine slip but also quenches even the thirstiest locks without the dreaded weight. Enriched with shea butter, aloe vera, extra virgin olive oil, and marshmallow root, it's a potion crafted for natural hair — embracing looser curls, waves, and even coils in a harmonious dance of moisture and vitality. Adding to that, the product smoothens the texture of your curls and delivers a slip, so your hair stays manageable even without frequent ..read more

"This gel gives me the absolute best definition of any curl gel I've tried at any price point—and I've tried many curl gels. Along with the definition factor, this formula gets major points for how soft it leaves my coils, with none of the crunch usually associated with stronger-hold hair products. Plus, I get compliments on how I smell every time I wear it (regardless of what fragrances or body products I've used that day)." — Eden Stuart, editor Don’t Shrink – Elongating Curling Gel Read full article ..read more

What is “this?” A hydrating leave-in conditioner formulated with shea butter, extra virgin olive oil, and marshmallow root to moisturize curly hair and give it great slip. More than 25 thousand shoppers (2 thousand more than when we first wrote about this product!) are obsessed with this hair product. Quench – Moisture Intensive Leave-In Conditioner Read full article ..read more

Curly hair is beautiful, but caring for it can be a bit complex. "Curly hair has endless patterns, densities, and textures," hairstylist Justin Toves-Vincilione says. "There are so many different types of curly hair that it truly takes an expert to be able to understand every characteristic." Don’t Shrink – Elongating Curling Gel Read full article ..read more

The artist shares, “My parents weren’t able to spend on the hair products I love because there were five of us, so as soon as I started making my own money, I spent my coins on the 3-for-2 sales on Aunt Jackie’s products.” Her daily go-to product? Aunt Jackie’s Curl La La Defining Curl Custard. When discussing her hair journey with Glamour, she cites that she loves “trying out new hacks” and that embracing her texture came after years of feeling the pressure to straighten it at a predominantly white school. Read full article ..read more

This is not a spray formula, but has a light, watery consistency that leaves hair slippery for easy detangling thanks to ingredients like aloe and marshmallow root. Type 2 Wavies, Type 3 Curlies, and Type 4 Coilies alike love the moisture they get from this leave-in. Just know that this has a thin, watery consistency, so if you love a thicker moisturizer, this will not be it.  Quench Moisture Intensive Leave-In Conditioner Read full article ..read more

Aunt Jackie’s Knot On My Watch detangler targets knots, tangles, and everything in between. Using a generous amount of this formula, you can work it through your hair from the ends to the roots to help smooth out dry hair cuticles, nourish and hydrate, and protect your hair, especially curls. Ingredients like shea butter and soybean oil create a salon-quality shiny finish, and your curls will remain intact and have a stronger hold. That said, this product might not be as effective for UV and heat protection as others on our list. As a formula that’s designed for wet or dry hair, you can use th ..read more

Aunt Jackie's Curls & Coils earns praise in Essence for its historic New York Fashion Week (NYFW) debut, marked by a remarkable partnership with BIPOC designers Bach Mai and Sami Miró.  Monique Salas, Vice President of Brand and Marketing at Aunt Jackie's, shares in a news release the importance of this monumental collaboration, "We are beyond thrilled to debut Aunt Jackie's Curls and Coils at NYFW in collaboration with designers Bach Mai and Sami Miró. This momentous occasion not only represents a significant step for our brand but also symbolizes our commitment to amplifying diversi ..read more