Spatial Computing merges physical and digital realms, enhancing human-computer interaction. It utilizes AI, AR, VR, and IoT, transforming education, work, and entertainment, and paving the way for Hyper Reality, where virtual and real worlds become indistinguishable. Spatial Computing marks a crucial evolution in the interaction between humans and computers, transcending traditional barriers between the physical and digital worlds to create a cohesive and interactive environment. This technology aims to transform electronic devices from mere computing tools, confined within the limits of a sc ..read more

Fresh from receiving my second Vision Pro, which has allowed me to thoroughly explore certain interactions, and from holding two workshops in as many days with CEOs and management teams from two banks and a utility company, followed by a lengthy online discussion last night, I paused this morning during a dawn run to reflect on our discussions and the insights shared. I am increasingly convinced of the short-term potential of Spatial Computing not just in the entertainment sector but also within the B2B world. The current major challenge undoubtedly lies in clarifying application do ..read more

Though AR hasn’t demonstrated the world-changing capabilities that were touted in its circa-2017 hype cycle, it’s finding success in specific areas. Those include enterprise productivity and brand marketing, both of which were examined in recent ARtillery Intelligence reports. Zeroing in on AR marketing, one company leading the way in providing — and generating meaningful revenue from — AR marketing is Snap. Congruent with its “camera-company” label, it made an early commitment to social AR lenses and continues to double down on the technology. In fact, of all the players cultivating consumer ..read more

In all the excitement around generative and conversational AI, Google has gotten lots of grief for missing the party. The common refrain is that these technologies are Google killers. However, there’s just one issue with that take: Google is better positioned than anyone for AI. Though it rushed and fumbled its Bard launch, Google is sitting on a knowledge graph that it’s been assembling for 20+ years. That data repository is one of the best AI training sets you could ask for. The AI engine that runs on top of it can be built or bought, both of which Google can do. And it’s already ..read more

VR traction over the past few years has been slower than many had anticipated. But it’s still finding small wins and is growing at a fairly healthy pace. So the question is how well it’s landing with consumers today, and are those sentiments trending in the right direction? So we set out for answers. Working closely with Thrive Analytics, ARtillery Intelligence authored questions to be fielded through its established survey engine to more than 98,000 U.S. adults. The result is Wave VI of the research and a narrative report we published to unpack the results. Known as VR Usage & Consu ..read more

Like many analyst firms, market sizing is one of the ongoing practices of AR Insider’s research arm, ARtillery Intelligence. A few times per year, it goes into isolation and buries itself deep in financial modeling. One such exercise recently zeroed in on VR revenues. This takes the insights and observations accumulated throughout the year and synthesizes them into hard numbers for spatial computing ( see the methodology and inclusions/exclusions). It’s all about an extensive forecast model coupled with rigor in assembling reliable inputs. So what did the latest VR forecast uncover? At a ..read more

Though AR hasn’t demonstrated the world-changing capabilities that were touted in its circa-2017 hype cycle, it’s finding success in specific areas. Those include enterprise productivity and brand marketing, both of which were examined in recent ARtillery Intelligence reports. Zeroing in on the latter, one company leading the way in providing — and generating meaningful revenue from — AR marketing is Snap. Congruent with its “camera-company” label, it made an early commitment to social AR lenses and continues to double down on the technology. In fact, of all the players cultivating consumer-b ..read more

As we roll into 2023, it’s time for our annual ritual of synthesizing the lessons from the past twelve months and formulating the outlook for the next twelve. 2022 was an incremental year for AR & VR, which both continue to gradually push forward in gaining mainstream traction. Highlights include mobile AR engagement & monetization, continued R&D in AR glasses, and the gradual march of VR. Amidst all this, the last year was also defined by the continued rise of metaverse mania. The hype machine is still in high gear, generating lots of vapor. So where is spatial computing, an ..read more

Though AR continues to be challenged in gaining mainstream consumer traction, there are some bright spots as it gradually builds. Specifically, revenue continues to gain momentum in mobile AR categories like marketing & advertising, commerce, and enterprise productivity. To quantify those markets today and projected forward, one of ARtillery’s Intelligence’s latest revenue forecasts does a deep dive on mobile AR. That includes several subsectors and moving parts such as consumer spending, enterprise spending, enablement software, and AR marketing. To synthesize and summarize the report’s ..read more

Ai continues to replace the metaverse as the tech buzzword du jour. This is mostly focused on generative AI such as DALL-E 2, and conversational AI such as Chat GPT. Both are blowing everyone’s minds with their ability to generate meaningful content from text prompts. Speaking of text prompts, some have even called this the death of the Google-dominant era of search. Though that could be overblown or premature — Google itself is well positioned for AI as we’ve examined — there’s ample promise in the underlying technology from the likes of OpenAI. Meanwhile, amidst all this excitemen ..read more