New Study Reveals 35 Percent of U.S. Adults Have Used Augmented Reality New data from Thrive Analytics and ARtillery Intelligence uncovers who’s using mobile AR, how often, and in what ways. Thrive Analytics and ARtillery Intelligence have released a new report: AR Usage & Consumer Attitudes, Wave 8. ARtillery Intelligence authored survey questions and a narrative report while Thrive Analytics administered the survey through its established survey engine. Highlights include the fact that 35 percent of U.S. adult consumers have used mobile AR — up from 32 percent in the previous s ..read more

VRChat, the social virtual reality platform released in 2014, allows users to interact virtually with 3D avatars and explore over 25,000 community created worlds. The possibilities in these worlds are endless, left to the imagination of a thriving community of creators. In this article we will delve into some amazing VRC worlds I have come across and explain why I think they are currently some of the best to be found on the platform. For those who have not yet tried VRC, there are ways to sidestep being thrown into the chaos of public worlds on the platform. A good way to get started is to cre ..read more

AR continues to evolve and take shape. Like other tech sectors, it has spawned several sub-sectors that comprise an ecosystem. These include industrial AR, consumer VR, and AR shopping. Existing alongside all of them — and overlapping to some degree — is AR marketing. Among other things, AR marketing includes sponsored AR lenses that let consumers visualize products in their space. This field — including AR creation tools and ad placement — could grow from $4.7 billion in 2023 to $11.8 billion in 2028 according to ARtillery Intelligence. Factors propelling this growth include brand advertiser ..read more

Google I/O this year had a handful of AR-related updates and teasers, including a head-worn flavor of Google’s AI-based personal assistant, Astra. It aligns well with the new standard in AI-driven smartglasses, such as Ray-Ban Meta Smartglasses. This is the new face of AR. Beyond Astra, a less-discussed development involved Google Maps. It will begin to let users activate immersive animations at specific locations to offer deeper context or history of a given place. The idea is to engage in deeper ways with Google Maps after you get to your destination. One of the first available experie ..read more

Like many analyst firms, market sizing is one of the ongoing practices of AR Insider’s research arm ARtillery Intelligence. A few times per year, it goes into isolation and buries itself deep in financial modeling. One such exercise zeroes in on mobile AR revenues. This is one of the main subdivisions of spatial computing — others include head-worn AR and VR. They’re all related and share technological underpinnings but are driven by separate market forces such as their respective hardware bases (see methodology and inclusions). So what did the mobile AR forecast uncover? At a high level, glo ..read more

Among the AR sub-segments that we track, one of the most revenue-producing today is AR marketing. In fact, our research arm ARtillery Intelligence estimates that AR marketing spending — including paid ad placement and campaign creation — will reach $11.8 billion by 2028. But the question is how that’s coming together. What’s driving it? Who’s leading the way? And what are the best practices in the still-developing AR marketing playbook? This is the topic of a recent ARtillery Intelligence report that presents several AR marketing case studies and top takeaways. For today’s purposes, it’s ..read more

The release of the Apple Vision Pro caused a huge buzz among tech enthusiasts and consumers, as happens with most of Apple’s products. JetStyle is always ready to experience the innovation first-hand. We got our Apple Vision delivered in the first week after the release, and asked Alex Markin, head of the XR department of JetStyle, to share his first impressions about the headset. We talked about everything: the hardware and software, comfort and fit, the future trajectory of the headset development. Also, Alex teased some information about the apps JetStyle is creating for Apple Vision Pro ..read more

AR continues to evolve and take shape. Like other tech sectors, it has spawned several sub-sectors that comprise an ecosystem. These include industrial AR, consumer VR, and AR shopping. Existing alongside all of them — and overlapping to some degree — is AR marketing. Among other things, AR marketing includes sponsored AR lenses that let consumers visualize products in their space. This field — including AR creation tools and ad placement — could grow from $4.7 billion in 2023 to $11.8 billion in 2028 according to ARtillery Intelligence. Factors propelling this growth include brand advertiser ..read more

AR continues to evolve and take shape. Like other tech sectors, it has spawned several sub-sectors that comprise an ecosystem. These include industrial AR, consumer VR, and AR shopping. Existing alongside all of them — and overlapping to some degree — is AR marketing. Among other things, AR marketing includes sponsored AR lenses that let consumers visualize products in their space. This field — including AR creation tools and ad placement — could grow from $4.7 billion in 2023 to $11.8 billion in 2028 according to ARtillery Intelligence. Factors propelling this growth include brand advertiser ..read more

Spatial Computing merges physical and digital realms, enhancing human-computer interaction. It utilizes AI, AR, VR, and IoT, transforming education, work, and entertainment, and paving the way for Hyper Reality, where virtual and real worlds become indistinguishable. Spatial Computing marks a crucial evolution in the interaction between humans and computers, transcending traditional barriers between the physical and digital worlds to create a cohesive and interactive environment. This technology aims to transform electronic devices from mere computing tools, confined within the limits of a sc ..read more