Chasing Success
WIIM
by Women in Influencer Marketing
1w ago
In this solo episode, the host returns after a brief hiatus to discuss the intricacies of small business growth and scaling in the creator economy. Drawing from personal experiences, the host emphasizes the importance of cherishing achievements and the potential higher earning capacity of entrepreneurship compared to traditional jobs. The episode offers practical advice for aspiring freelancers, consultants, and small business owners on building and maintaining their businesses. The host also touches on the challenges of service-based businesses, the significance of planning for long-term goal ..read more
Visit website
The Atlanta Scene
WIIM
by Women in Influencer Marketing
1M ago
Today we’re speaking with Ronni Martin and Georgina Whalen of Cookit Media and APR Consulting. In this episode, the host returns after a three-week hiatus with personal news about her pregnancy and the challenges that came with it. The discussion shifts to the intricacies of influencer marketing, featuring a conversation with guests Georgina Whalen and Ronnie Martin, Atlanta ambassadors for Women in Influencer Marketing (WIM). They explore topics such as the importance of authentic content, pet peeves with brand collaborations, and the underestimated influencer market in Atlanta. The episode ..read more
Visit website
Let's Talk Mental & Women's Health
WIIM
by Women in Influencer Marketing
2M ago
Today we’re speaking with Sourma Khoury, Influencer Marketing Consultant. With over 8 years in the influencer and creator economy, Sourma has collaborated with Fortune 500 brands across gaming, tech, and beauty, including Meta, Epic Games, and L'Oréal. She has also worked with prominent creators like Kirsty Sarah and Alicia McCarvell. Driven by a passion for transformative creator potential, Sourma excels in crafting compelling narratives that foster brand success and vibrant communities. Timestamps: 00:00 Embracing Individuality and Mental Health Awareness 00:35 Welcome to the Wynn Podcast ..read more
Visit website
Collegiate Influencers
WIIM
by Women in Influencer Marketing
2M ago
Today we’re speaking with Julianne Skrivan of Her Campus Media. This episode of the WIIM podcast focuses on the impact and importance of community within the content creation industry, highlighting the opportunities for networking and skill-building among new and established influencers. It introduces Her Campus Media's role in supporting college-aged and recently graduated individuals through its online communities and the Certified Influence program, aimed at providing education and credentials to influencers. The discussion covers the dynamics between brands and creators, the challenges th ..read more
Visit website
How AI Can Scale Your Business
WIIM
by Women in Influencer Marketing
2M ago
Today we’re speaking with Dawn Andrews of Free Range Thinking. We spoke about using AI to take the stress out of scaling your business. How AI can help bring out the best in your people and put the right people in the right seats as you grow. How AI can be your personal business therapist, making decision-making less guessing and more guided journey and How AI can help you get out of your corporate role faster and into your own company Timestamps: 00:00 Navigating Layoffs and Career Transitions 00:34 Welcome to the Women Influencer Marketing Podcast 01:11 Exploring AI in Business and Personal ..read more
Visit website
Is SAG-AFTRA the Answer?
WIIM
by Women in Influencer Marketing
2M ago
Today we’re speaking with Shaine Griffin of SAG-AFTRA. Shaine is the Manager of Contract Strategic Initiatives & Podcasts at SAG-AFTRA and comes to this work with a real passion for how talent and advertisers are navigating new and emerging platforms. She spent many years exploring how influencers and SAG-AFTRA intersect and was instrumental in the development of the Influencer Agreement, which she now also administers. Shaine brings to her work experience in labor organizing, community organizing and business affairs. Connect with her: shaine.griffin@sagaftra.org Influencer@sagaftra.org ..read more
Visit website
Guilty?
WIIM
by Women in Influencer Marketing
3M ago
This episode highlights issues related to late payments for creators and influencers, particularly with a company named Captivate, which is alleged not to be paying its creators on time. The host discusses the importance of advocacy for members within the Women in Influencer Marketing (WIM) community, the power of using social media platforms for raising awareness, and the resources such as masterclasses and networking opportunities that WIM offers to its members. Additionally, the episode touches upon the challenges of managing contractual agreements and introduces Caveat, an AI-powered contr ..read more
Visit website
Sensitive Topic
WIIM
by Women in Influencer Marketing
3M ago
In this solo episode, the host shares a personal experience about navigating early pregnancy while managing professional commitments. After trying to conceive for two years and undergoing fertility treatments, she becomes pregnant at 36. Excited but cautious due to the early stage of her pregnancy, she decides to cancel a speaking engagement. The host emphasizes the importance of sensitively approaching topics such as pregnancy and body image, sharing an uncomfortable situation where someone mistakenly brought up her expected due date, unaware she had miscarried. This episode also highlights r ..read more
Visit website
When Work is a Challenge
WIIM
by Women in Influencer Marketing
3M ago
Today we’re speaking with Samantha Boulos of Viral Nation. With over 7 years of experience in the field, I have developed a deep understanding of influencer relations, social media, and digital marketing. I have successfully executed multiple projects, from ideation to delivery, for clients such as L'Oreal, Ferrero, Haleon, and more. I am passionate about client services and creating impactful marketing strategies that leverage the power of influencers and social media to connect with audiences and achieve business goals. In my role, I manage the execution and quality of creative campaigns fo ..read more
Visit website
AI is a Game Changer (so why aren't we using it)?
WIIM
by Women in Influencer Marketing
4M ago
Today we’re speaking with Steph Martin. Steph Martin is brand marketing leader with an expertise in influencers, partnerships, and brand strategy. Her decade of experience spans industries with an integrated approach to talent, media, entertainment, and brand partnerships. Steph began her career on the agency side activating influencer campaigns for brands like Walmart, Sephora, Warner Brothers, and Verizon before transitioning to in-house roles at ThirdLove and Hims & Hims to establish brand marketing programs. Her specialties include building brand activation strategies and leveraging pa ..read more
Visit website

Follow WIIM on FeedSpot

Continue with Google
Continue with Apple
OR