In his only podcast appearance of the year, Alex Duncan, co-founder and product lead at KAWO joins us in the China Influencer Marketing Podcast studio for an insightful discussion on the marketing scene in China, and how businesses adapt in this massive and rapidly evolving market. Today's episode is truly a delight to listen to. Rather than just another interview, this episode is a thorough, two-way discussion of experiences gained from two different perspectives of the China market. There is discussion on building trust and brand value t ..read more

From Omaha to Shanghai, Elijah Whaley has experienced working in different industries, different cultures and different types of companies, with different types of people. Bundled with all of that experience comes a ton of knowledge and expertise about not just the business and economics sides of the world, but also plenty of insights on the social and behavioural sides of human nature. Tonight for our second instalment in the Evenings with Eli series, Eli brings us a little further along his back story of how he got started from his first job at a startup, to launching his own venture an ..read more

How does a new company on its first legs grow and prosper in China? The answer is not as straightforward as one may expect, especially because the market, culture and society in China are more complex than those in the West. Jenny Chen joins us today to share her experiences doing just that with WalkTheChat, a leading WeChat marketing agency and thought leadership resource in China that she co-founded in 2013. In this episode, Jenny discusses workflow strategies, project inspirations, brand entry strategies and more. Specifically, she goes into detail on her expertise, sharing ways in whi ..read more

China is increasingly the place where business happens. In particular, business are seeking to expand in China in a post-Covid world. Not only was China the only country to record a positive year-on-year GDP growth in 2020, but also, with the announcement of a 6% growth target at the 2021 National People's Congress, China will continue to lead the world in recovering from the impact of the coronavirus pandemic. So what does this mean for businesses that want to take part in this economic revival? Lina Bartuseviciute stops by the studio today to teach us a lesson about what it takes to adapt a ..read more

Branding has been a significant part of marketing for ages. It is a field that continues to find new ways to attract public attention and influence consumer behaviour. This sector of the industry has seen some of its most rapid development in China, where influencers and key opinion customers have blossomed into fully-fledged branding agents that are fully integrated into many facets of marketing in the country. But what does the future have in store for branding? Joining us in the studio today is Alpher Xian, creative consultant at Google, who coordinates YouTube advertising campaigns with bu ..read more

If you're a veteran follower of the CIM podcast, or if you've just discovered this bi-weekly treasure trove of industry insights (hint, subscribe!), chances are that you're all too familiar with the term KOL. But what about the mysterious Key Opinion Customers who, if used correctly, may have just a significant an impact on a brand as KOLs? Joining us in the studio today is Ray Veras, founder and CEO of PJdaren. PJdaren aims to help some of the world's largest brands engage key opinion customers, or KOCs, in China through proactive product seeding solutions. Over the years, PJdaren h ..read more

Key Opinion Leaders. KOLs. Influencers. If you're listening to the CIM Podcast (or even better, if you're a subscriber to this podcast, hint-hint), chances are you are all too familiar with what these terms define. But who are KOLs, and how did they become the KOLs that they are today? Today, we bring you the first episode in our brand new series Evenings with Elijah featuring host Elijah Whaley as he goes solo to talk in depth about his experiences and insights in the world of influencers. To start the Evenings with Elijah series, Elijah tells ..read more

Saying that 2020 has turned much of the world on its head is a massive understatement, especially when we're talking about the world of e-commerce, digital marketing, live-streaming and influencers. Today we'll be taking a look at some of the transformations and new trends that have emerged in 2020 and how these new developments have impacted consumer behaviour and the marketing industry in China, through the insightful lens of Michael Norris, strategy manager at AgencyChina. We'll also get a glimpse through Michael's crystal ball at how these developments will continu ..read more

Today's episode features an in-depth conversation on China's revolutionary influencer industry with William August, founder and creative director of Outlandish Studios, a video production and marketing company that specialises in establishing a brand's presence on social media and video streaming platforms. As creative director of Outlandish Studios, the #1 foreigner MCN on Weibo in 2019, August is a social media-and-Youtube influencer based in China and one of the top-rated foreigner KOLs on Bilibili for 4 consecutive month ..read more

The inaugural episode of the China Influencer Marketing Podcast by PARKLU is brought to you by host Elijah Whaley. This special episode features Kim Leitzes, founder and CEO of PARKLU, who joins us to provide some invaluable insights of the challenges and lessons learned through her years-long journey of building her company in China from its beginnings as what she called a "scrappy startup", to the premiere influencer marketing platform in China, and currently, to its acquisition by LaunchMetrics ..read more