
eCommerce Marketing Podcast
164 FOLLOWERS
The eCommerce Marketing Podcast walks you through everything that goes into eCommerce marketing from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
eCommerce Marketing Podcast
14h ago
In this special "Ask Me Anything" episode of the eCommerce Marketing Podcast, host Arlen Robinson answers listener questions about scaling an eCommerce business, increasing customer retention, optimizing paid ads, and mastering SEO. If you're looking to improve your online store’s marketing strategy, this episode is packed with actionable insights to help you grow.
Key Topics Discussed:
Scaling with Paid Ads: How to know when your store is ready and avoid costly mistakes.
Customer Retention Strategies: Email marketing, loyalty programs, and personalized recommendations.
Fixing Facebook Ads Pe ..read more
eCommerce Marketing Podcast
1w ago
In this episode of the e-commerce marketing podcast, host Arlen Robinson interviews SEO expert Nick Musica, who shares his journey from working with major companies to founding his own agency. They discuss the importance of SEO for e-commerce businesses, the balance between organic and paid traffic, and the future trends in SEO, particularly with the rise of AI. Nick emphasizes the need for solid SEO fundamentals and how businesses can adapt to the ever-changing landscape of digital marketing.
Key Episode Takeaways:
Nick Musica has been an SEO expert since 2003.
He founded his agency, Optics ..read more
eCommerce Marketing Podcast
1w ago
In this episode of the Ecommerce Marketing Podcast, host Arlen Robinson interviews James Hurman, a renowned expert in advertising effectiveness and brand building. James shares his journey from strategic planning in advertising to co-founding successful brands like AF Drinks and TrackSuit. The conversation delves into the relationship between brand awareness and e-commerce effectiveness, highlighting the importance of building a brand in a new category and the strategies employed to create awareness and drive conversions. James emphasizes the significance of understanding consumer behavior and ..read more
eCommerce Marketing Podcast
3w ago
In this episode of the eCommerce Marketing Podcast, host Arlen Robinson speaks with Adam Ortman, founder of Kinetic 319, about the transformative impact of AI on e-commerce and marketing. They discuss the evolution of marketing strategies, the importance of building relationships with clients, and how AI can enhance advertising effectiveness. Adam shares insights on common mistakes brands make when implementing AI and offers practical advice for those looking to integrate AI tools into their workflows. The conversation concludes with a look at the future of AI in e-commerce and a fun fact abou ..read more
eCommerce Marketing Podcast
1M ago
In this episode of the e-commerce marketing podcast, host Arlen Robinson speaks with Brett Banner, SVP of Marketing at PriceSpider, about the evolving landscape of e-commerce. They discuss Brett's journey in the industry, the challenges brands face, emerging trends, and the importance of creating shoppable experiences. The conversation also touches on the role of social media in e-commerce, the future of TikTok, and strategies for small businesses to compete in a rapidly changing market.
Key Episode Takeaways:
Brett Banner has over 20 years of experience in e-commerce and marketing.
The e-com ..read more
eCommerce Marketing Podcast
1M ago
In this conversation, Elizabeth Greene discusses the complexities and strategies of Amazon advertising, emphasizing the importance of understanding the platform's unique dynamics. She shares insights on effective ad types, common pitfalls sellers encounter, and the necessity of balancing chaos in both business and personal life. Elizabeth also highlights upcoming trends in Amazon advertising for 2025, including rising costs and the importance of leveraging first-party data for better decision-making.
Key Episode Takeaways:
Amazon advertising can lead to better market share.
50% of sales on av ..read more
eCommerce Marketing Podcast
1M ago
In this episode of the Ecommerce Podcast, host Arlen Robinson interviews Sarah Williams, a leading expert in subscription boxes. Sarah shares her journey from running a brick-and-mortar store to building a successful subscription box business. She discusses the importance of niche marketing, audience building, and the profitability of subscription boxes. The conversation also covers common misconceptions, mistakes to avoid, and the future of the subscription box industry, emphasizing the stability and recurring revenue it can provide for e-commerce businesses.
Key Episode Takeaways:
Sarah sta ..read more
eCommerce Marketing Podcast
1M ago
In this episode of the Ecommerce Marketing Podcast, host Arlen Robinson speaks with Danielle Hayden, co-founder and CEO of Kickstart Accounting, Inc. They discuss the concept of healthy business spending, emphasizing the importance of understanding financials for growth. Danielle shares insights on how to assess spending health, the significance of accurate bookkeeping, and the risks associated with using free accounting tools. The conversation also touches on balancing growth with financial discipline and the necessity of creating a spending plan to achieve business goals.
Key Episode Takeawa ..read more
eCommerce Marketing Podcast
2M ago
In this episode of the E-commerce Marketing Podcast, host Arlen Robinson interviews Senthil Kumar, founder of SEO with Senthil. They discuss the importance of SEO for e-commerce businesses, Senthil's five-step jumpstart SEO system, and how AI is changing the landscape of SEO. Senthil shares insights on content creation, link building, and the tools that small businesses can use to enhance their SEO strategies. The conversation also touches on Senthil's personal journey and his plans to offer his SEO program for free to help more entrepreneurs succeed in the digital space.
Key Episode Takeaways ..read more
eCommerce Marketing Podcast
2M ago
In this episode of the eCommerce Marketing Podcast, host Arlen Robinson speaks with Parag Mamnani, founder and CEO of WebGility, about the transformative role of AI in eCommerce for small and medium-sized businesses. They discuss the myths surrounding AI, the advantages small businesses have in adopting AI technologies, and practical ways to leverage AI for automation in operations and marketing. Parag shares insights from his extensive experience in the tech and eCommerce space, emphasizing the importance of embracing AI to stay competitive in a rapidly evolving market.
Key Episode Takeaways ..read more