How to Generate Awareness at Scale through Connected TV as Your #1 Top of Funnel Channel → Aditya Varanasi
2X eCommerce Marketing Podcast
by Kunle Campbell
4d ago
On today’s episode, Kunle is joined by Aditya Varanasi, CEO of Awarity, a media agency that offers effective ad campaigns for small businesses through connected TV.   Aditya Varanasi only dreamt of a stable and high-paying job so he decided to become a doctor. Little did he know that life had a different plan. He soon stumbled upon the world of digital marketing, fell in love, and built his own digital marketing agency, Awarity, and has been helping small businesses scale their ad campaigns successfully.   While most businesses target social media, Awarity’s innovative strategies in ..read more
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Use this simple formula to continuously improve yourself and performance → Kunle Campbell
2X eCommerce Marketing Podcast
by Kunle Campbell
2w ago
On today’s episode, Kunle, Co-Founder of Octillion Capital Partners, an acquisition company that works with “good-for-you” brands.   Kunle briefly shares his career journey from when he started with SEO to being the co-founder of Octillion Capital Partners and the host of the 2XE podcast. What was his secret on his ladder to success? He shares a simple formula to continuously improve yourself and your performance. He emphasizes the importance of the three tenets as a business person or even if you’re still thinking of starting a business.   Kunle is talking about health, wealth, and ..read more
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Sourcing from China: Minimize COGs and Maximize Quality → JK Beaton
2X eCommerce Marketing Podcast
by Kunle Campbell
3w ago
On today’s episode, Kunle is joined by John Kyle Beaton, President of China Product Pros, an agency helping brands first-hand with sourcing and logistics from their local networks in China.   John had always had a taste for adventure and when the opportunity came to go to China and pursue his studies, he took it and quickly fell in love with the country and decided to stay. He soon realized that he was passionate about helping brands source from China and decided to start his own agency.   Along with his wife, Xiaofeng, who’s also an expert in sourcing, they built China Product Pros ..read more
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Personalization is taking what you know and doing something about it → Thomas McCutchen
2X eCommerce Marketing Podcast
by Kunle Campbell
1M ago
On today’s episode, Kunle is joined by Thomas McCutchen, Head of Strategy for The Bear Group, an agency dedicated to provide web solutions to achieve growth for brands in different industries.   Thomas McCutchen found and drove the success of Scoutside for twelve years until their continuous growth needed more than just hiring more people. The Bear Group offered more services and eventually acquired Scoutside.  This acquisition allowed the company to expand its services and provide a more comprehensive offering to its customers. It also provided an opportunity for the company to grow ..read more
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2024 eCommerce Predictions, what to expect → Nirav Sheth
2X eCommerce Marketing Podcast
by Kunle Campbell
1M ago
On today’s episode, Kunle is joined by Nirav Sheth, Founder & CEO of Anatta, a digital products agency that partners with different brands to accelerate their growth through design optimization.   Nirav Sheth comes back to the podcast to talk about insights from 2023 and how 2024 will fare for commerce brands. Nirav had been a guest on the podcast in season 8, episode 12. Since then, a lot of changes happened in the eCommerce world and with Nirav’s own agency, Anatta.   The year 2023 has ended and there are a lot of lessons to be taken from it. Nirav points them out clearly and s ..read more
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What 2023 Taught Me → Kunle Campbell
2X eCommerce Marketing Podcast
by Kunle Campbell
2M ago
On today’s episode, Kunle, Co-Founder of Octillion Capital Partners, an acquisition company that works with clean health, beauty, food, and beverage brands.   Kunle Campbell is a serial entrepreneur and investor. He is the Co-founder of 2X eCommerce, an eCommerce consulting agency that has helped businesses grow and scale their online sales. He is also the Co-founder of Octillion, a brand acquisition company. He is passionate about helping businesses succeed and believes that eCommerce is the future of retail. He is dedicated to helping businesses leverage the power of eCommerce to reach ..read more
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Cutout 006 → From Smoothies to Superfoods: A Journey into DIY Powder Making
2X eCommerce Marketing Podcast
by Kunle Campbell
2M ago
In this conversation, we delve into the fascinating journey of an individual who, armed with a background in nuclear nutrition from family influences, ventured into the world of health coaching and self-education. The narrative takes an unexpected turn towards the creation of organic powders, unraveled through a personal exploration of sourcing ingredients globally. From Google searches and experimenting with suppliers to discovering the profound impact of ingredient origin on taste, the story unfolds into a global sourcing strategy.    The significance of preserving nutrients and co ..read more
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The Art of Exiting: Preparing Your eCommerce Business for Peak Valuation → Emmett Kilduff
2X eCommerce Marketing Podcast
by Kunle Campbell
3M ago
On today’s episode, Kunle is joined by Emmett Kilduff, CEO of The Fortia Group, an investment bank providing high-standard services to the lower middle market of the eCommerce sector.   Emmett has been in investment banking pretty much his whole career but working with top corporates like Morgan Stanley and the American Bank, he was inspired to bring the kind of service these banks offer to big corporations to smaller eCommerce brands. His company has grown rapidly and is now providing services to hundreds of clients. Emmett’s passion for helping eCommerce brands has helped a lot of eComm ..read more
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Turning Overstock into Opportunity: Smart Inventory Management Tactics → Axel Bukowski
2X eCommerce Marketing Podcast
by Kunle Campbell
3M ago
On today’s episode, Kunle is joined by Axel Bukowski, Co-Founder & CEO of Madden Analytics, a tool that creates a systematic inventory for brands to provide data for better business decision-making.   Axel Bukowski found his interest in the eCommerce industry around 2010. He started his optical brand in Stockholm, Sweden in 2013 and has grown successful since. With his co-founder, Petter, they built Madden Analytics as a solution to the inventory pains of the optical brand which also became a successful venture. Axel and Petter are now focused on helping other eCommerce businesses wit ..read more
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Principle 6: 9-Step Email & SMS Blueprint for BFCM and the Holidays → Adam Kitchen
2X eCommerce Marketing Podcast
by Kunle Campbell
4M ago
On this episode, we're joined by Adam, the founder of Magnet Monster, a leading email and SMS marketing agency. With 15 years of e-commerce experience, Adam shares a nine-step strategy for maximizing Black Friday and Cyber Monday campaigns. He emphasizes the significance of customer-centric approaches, advising businesses to focus on existing customer data, transparent communication, and aligning messaging across channels. Tune in for actionable insights to enhance your holiday marketing strategies.    ---   SPONSORS:     This episode is brought to you by:     ..read more
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