Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Aleric Heck (https://www.linkedin.com/in/alericheck/) about how to approach YouTube ads.  __ Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today! __ Chapters:  (00:00) Introduction and Background (08:26) Pivoting to Coaching and Consulting  (12:22) How To Approach YouTube Ad Creative (34:52) Targeting The Right Audience (42:06) Outro __ Show Notes:  AppFind: https://www.youtube.com/@AppFind  Ad Outreach: https://adoutreach.com/  Ad O ..read more

Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Jimmy Sansone (https://www.linkedin.com/in/jimmy-sansone-aa80b881/) about the founding story of The Normal Brand. __ Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today! __ Chapters:  (00:00) Introduction and Jimmy’s Background (11:42) Early Days of The Normal Brand (15:51) Working with Family  (22:09) Expansion Into Retail Stores (25:03) Benefits of Having Your Own Stores (32:25) Mistakes Made Along The Way (34:46) Culture and Core Values (39:34) Future ..read more

Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Jeff Cohen from Amazon (https://www.linkedin.com/in/jeffreycohen/) about amazon ads news and trends.  __ Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today! __ Show Notes:  (00:00) Introduction  (07:54) Vertical Video for Sponsored Brand Video (15:43) Amazon’s Facebook Integration  (19:27) Prime Video Ads and Sponsored TV (31:33) Amazon Marketing Cloud (AMC)  (39:22) AI’s Role In Amazon Advertising  (42:15) The Importance of Your Feed ..read more

Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Brayn Porter (https://www.linkedin.com/in/jbryanporter/) about how to build a brand on Amazon.   __ Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today! __ Show Notes:  (00:00) Introduction (04:11) Simple Modern’s Founding Story (17:42) Demand Capture and Paid Ads (24:40) Building A Brand On Amazon (40:40) Transitioning To a 1P Seller on Amazon (46:23) Outro __ Links:  Kyle Fraughton: https://www.linkedin.com/in/jbryanporter/  Simple Modern ..read more

Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks about the parallels between parenting and running a business.  __ Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today! __ Show Notes:  (00:00) Introduction  (03:12) Lesson 1 - Where All Making It Up As We Go (06:58) Lesson 2 - You’re Never Really Ready (09:19) Lesson 3 - Listen and Communicate Clearly In Multiple Ways (12:17) Lesson 4 - Admit When You’re Wrong (14:39) Lesson 5 - You Might Want A Coach (19:39) Lesson 6 - Be All In (22:52) Outro  __ ..read more

Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Kyle Fraughton (https://www.linkedin.com/in/kylefraughton/) about ambassador programs and the power of UGC.   __ Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today! __ Show Notes:  (00:00) Introduction  (02:40) Kyle’s Background  (03:53) Authentic - The Word of the Year (05:55) Is UGC Dead?  (10:51) The Digital Age Version of Word of Mouth (13:32) Strategies To Facilitate Word of Mouth (15:26) What Does A Good Ambassador Program Do ..read more

Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Sean Frank (http://twitter.com/SeanEcom/) about what it takes to win as a DTC brand in 2024.  __ Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today! __ Show Notes:  (00:00) Introduction  (01:18) The Operators Podcast  (06:30) Ridge’s Background (09:38) What To Expect For DTC Brands In 2024 (16:08) What Does It Take To Win In 2024 (25:13) What Channels Is Sean Most Excited For In 2024 (30:15) How To Grow Profitably  (38:52) Expanding Your P ..read more

If Google isn’t within your top 2 channels for new customer acquisition - 2024 should be the year you change that. In this episode, I interview Matt Slaymaker on the latest and greatest from Google. Here’s a look at what we cover: What are the best brands doing on Google that others aren’t? What are the keys to a better, more productive relationship with your agency? How has PMax evolved, and how can you fully leverage it? What about Demand Gen - Google’s newest campaign type? Spoiler alert: it’s not great... yet. But we see potential.  How should we think about AI with Google ads ..read more

So much has changed on Amazon since we started helping sellers on the platform in 2016 (I can’t believe we’ve been in the Amazon game for 8 years). In this episode, I chat with Trenton Bodenbach, OMG Amazon Strategist.  We discuss some new potential game-changers on Amazon for 2024, strategy, and who’s winning and who’s not on the platform. Here’s a quick look at a few of our topics: 1) Vertical Video for Sponsored Brand Video. Sponsored Brand Video is one of our favorite Amazon ad types. It’s usually in the top 2-3 most effective ad types for the brands we work with. Now, it supports ..read more

Preparation is the backbone for success during the holiday season. Today I am talking to  a few of our OMG experts on preparing to win the 2022 holidays. Joining us is Amber Norell, OMG’s Amazon Director, Bill Cover, one of OMG’s amazing Google Strategist, and Savannah Knight, one of OMG’s rockstar Google Specialists.  This holiday season should be quite interesting. Inflation, rising ad costs, privacy issues, and new campaign types have this year shaping up to be anything but ordinary.  In this episode we cover how to:  Drive MORE traffic profitably Go omnichannel Turn ev ..read more