How Wild and Stone Achieved 7-Figure eCommerce Growth with Warren Jonas
eCommerce MasterPlan
by Chloë Thomas
5d ago
Warren Jonas is the CEO and co-founder at Wild & Stone sellers of eco-friendly household products. Founded in 2018, the range now includes over 100 eco-friendly products which they sell via their Shopify store and 1,000 wholesale partners. Sales are now over £1,000,000 a year.    Hit PLAY to hear:  Starting with a clear mission & vision  Using a customer-focused approach  Sustainability and quality going hand-in-hand  Having a multi-channel strategy   Why a lean team structure works    Key timestamps to dive straight in:  [05:33 ..read more
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Looking at Overstock Art’s journey to 7 figure sales with Amitai Sasson
eCommerce MasterPlan
by Chloë Thomas
1w ago
Amitai Sasson is the VP of eCommerce at Overstock Art, an online art gallery selling reproductions of the great masters and original works. Founded in 2002, they now sell via their custom website, Amazon, and provide drop ship services for large retail partners. Overstock Art now has over 500,000 customers and annual sales of 8 figures.    Hit PLAY to hear:  The role of SEO in a niche business  Diversifying sales channels to reach more customers  A different kind of dropshipping  The importance of inventory management   And why relationships increase tr ..read more
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How to Create the Perfect Google Ads Account Structure with Shri Kanase
eCommerce MasterPlan
by Chloë Thomas
1w ago
Shri Kanase is the founder of Yoru Marketing, where he and his team run Google Ads and YouTube Ads for some of the biggest eCommerce brands in the world, and have helped 100s of brands scale. In fact… Yoru Marketing is one of the fastest growing and top rated Google Ads PPC Marketing Agencies in the USA because they’re all about your results. Hit PLAY to hear: Why account structure matters All about the TPS approach Product feed optimisation The importance of conversion tracking How to deal with seasonal changes Key timestamps to dive straight in: [05:31] Success in Google Ads relies on str ..read more
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Growth Beyond Green: How Canopey is Scaling Sustainable Shopping with Hugo Douglas-Deane
eCommerce MasterPlan
by Chloë Thomas
1w ago
Hugo Douglas-Deane is co-founder and CMO of sustainable marketplace Canopey – the home for buying better. Founded in 2021 they soft launched in May 2023 and officially launched September 2023. Currently, the biggest focus is building the communities of vendors and customers which is up to over 30,000.    Hit PLAY to hear:  The importance of sustainability and consumer trust  Adopting innovative technologies  Meeting diverse customer needs  Expanding into B2B market opportunities  Continuous innovation and community building    Key timestamps to d ..read more
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2024 Growth Strategies that work from Baaj Capital’s Marianne Morrison
eCommerce MasterPlan
by Chloë Thomas
1w ago
Marianne Morrison is the Investment Director at Baaj Capital, a fund who turnaround and grow a portfolio of eCommerce brands. The portfolio currently includes about 30 eCommerce brands including 365 Games, In The Style, and Roov.  Hit PLAY to hear:  Why you need to focus on key initiatives  The importance of diversifying your paid traffic strategies  Optimising tech stack as a key part of a brand’s strategy  Creating high-quality and authentic content  How AB testing helps in decision-making  Key timestamps to dive straight in:  [04:44] Different busi ..read more
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Lucy from Bare Kind’s back! Talking B Corp Certification, Wholesale, and Profits
eCommerce MasterPlan
by Chloë Thomas
1w ago
Lucy Jeffrey is the Founder of Bare Kind – a seller of bamboo socks that save endangered animals. Bare Kind is based in the UK and sells globally mainly via Shopify and wholesale platform Faire. Founded in 2018, last year they hit £530,000 total sales about 20% of which was wholesale.    Hit PLAY to hear:  Bare Kind’s family business transformation  Why they decided to focus on profitability over growth  Their decision to work on their B Corp certification  How the certification has impacted the business  Lucy’s advice for business that want to get B Corp ce ..read more
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How to Double Your Orders Using Sales Campaigns with Lucy Bloomfield
eCommerce MasterPlan
by Chloë Thomas
2w ago
Once upon a time, Lucy Bloomfield ran her own eCommerce skincare business and achieved crazy levels of growth. And since 2018 she’s been helping other business owners to achieve huge leaps in sales without allowing the rest of the business to fall apart.  Lucy joins us to share her system for doubling sales without slashing prices or ramping up ad spend. If you’re looking to increase profit, avoid overstock issues, and build long-term, loyal customer relationships, this episode is a must-listen!  Hit PLAY to hear:  Lucy’s 10-step go-to method for doubling sales—without heavy di ..read more
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Lessons from Zone3’s 7-Figure eCommerce Success with Malina Zarb
eCommerce MasterPlan
by Chloë Thomas
3w ago
Malina Zarb is the Marketing and eCommerce Director at Zone3, the world’s highest rated triathlon brand. Founded in 2006, Zone3 now sell via their Shopify store and wholesale channels, in total doing £9million a year about 45% of which is DTC.    Hit PLAY to hear:  What Zone3 is all about  How to balance niche markets  The importance of community in building and scaling a brand  Sustainability and how it works in performance products  Nailing the basics and keeping things simple    Key timestamps to dive straight in:  [03:11] Closed business ..read more
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Navigating the Reality of Launching—and Closing—an eCommerce Business with Mike Stevens
eCommerce MasterPlan
by Chloë Thomas
1M ago
Mike Stevens is one of the DTC pioneers, with 8 years at Innocent Drinks back in the 2000s, and then founding good-for-you confectionery brand Peppersmith, which over 10 years he scaled all the way to exit in 2018. He’s also the author of the excellent and bestselling and award-winning book “The Direct to Consumer Playbook: The Stories and Strategies of the Brands that Wrote the DTC Rules”.    Hit PLAY to hear:  The highs and lows of being an entrepreneur  Knowing when to transition your business, or to close it  Considering product-market fit  Opportunity cost a ..read more
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Recycling Passion: How Detrash is Disrupting the Watch Industry with Guy Blaskey
eCommerce MasterPlan
by Chloë Thomas
1M ago
Guy Blaskey is the founder at Detrash watches, where he’s on a mission to both create the most efficient eCommerce company possible AND be a force for good by creating sustainable products and supporting 1% for the planet and Surfers Against Sewage. Guy founded Detrash in January this year and started selling in June exclusively via it’s Shopify store.  Guy was previously on the show talking about his multi-million turnover pet food brand Pooch and Mutt.   Hit PLAY to hear:  Starting a new business with purpose and passion  Practicing proactive sustainability  The gro ..read more
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