eCommerce MasterPlan
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Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you are on the right track? That's what the eCommerce MasterPlan is here for. Listen for advice on what to do next, reassurance you are heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process
eCommerce MasterPlan
5d ago
Warren Jonas is the CEO and co-founder at Wild & Stone sellers of eco-friendly household products.
Founded in 2018, the range now includes over 100 eco-friendly products which they sell via their Shopify store and 1,000 wholesale partners. Sales are now over £1,000,000 a year.
Hit PLAY to hear:
Starting with a clear mission & vision
Using a customer-focused approach
Sustainability and quality going hand-in-hand
Having a multi-channel strategy
Why a lean team structure works
Key timestamps to dive straight in:
[05:33 ..read more
eCommerce MasterPlan
1w ago
Amitai Sasson is the VP of eCommerce at Overstock Art, an online art gallery selling reproductions of the great masters and original works. Founded in 2002, they now sell via their custom website, Amazon, and provide drop ship services for large retail partners. Overstock Art now has over 500,000 customers and annual sales of 8 figures.
Hit PLAY to hear:
The role of SEO in a niche business
Diversifying sales channels to reach more customers
A different kind of dropshipping
The importance of inventory management
And why relationships increase tr ..read more
eCommerce MasterPlan
1w ago
Shri Kanase is the founder of Yoru Marketing, where he and his team run Google Ads and YouTube Ads for some of the biggest eCommerce brands in the world, and have helped 100s of brands scale.
In fact… Yoru Marketing is one of the fastest growing and top rated Google Ads PPC Marketing Agencies in the USA because they’re all about your results.
Hit PLAY to hear:
Why account structure matters
All about the TPS approach
Product feed optimisation
The importance of conversion tracking
How to deal with seasonal changes
Key timestamps to dive straight in:
[05:31] Success in Google Ads relies on str ..read more
eCommerce MasterPlan
1w ago
Hugo Douglas-Deane is co-founder and CMO of sustainable marketplace Canopey – the home for buying better. Founded in 2021 they soft launched in May 2023 and officially launched September 2023. Currently, the biggest focus is building the communities of vendors and customers which is up to over 30,000.
Hit PLAY to hear:
The importance of sustainability and consumer trust
Adopting innovative technologies
Meeting diverse customer needs
Expanding into B2B market opportunities
Continuous innovation and community building
Key timestamps to d ..read more
eCommerce MasterPlan
1w ago
Marianne Morrison is the Investment Director at Baaj Capital, a fund who turnaround and grow a portfolio of eCommerce brands.
The portfolio currently includes about 30 eCommerce brands including 365 Games, In The Style, and Roov.
Hit PLAY to hear:
Why you need to focus on key initiatives
The importance of diversifying your paid traffic strategies
Optimising tech stack as a key part of a brand’s strategy
Creating high-quality and authentic content
How AB testing helps in decision-making
Key timestamps to dive straight in:
[04:44] Different busi ..read more
eCommerce MasterPlan
1w ago
Lucy Jeffrey is the Founder of Bare Kind – a seller of bamboo socks that save endangered animals.
Bare Kind is based in the UK and sells globally mainly via Shopify and wholesale platform Faire.
Founded in 2018, last year they hit £530,000 total sales about 20% of which was wholesale.
Hit PLAY to hear:
Bare Kind’s family business transformation
Why they decided to focus on profitability over growth
Their decision to work on their B Corp certification
How the certification has impacted the business
Lucy’s advice for business that want to get B Corp ce ..read more
eCommerce MasterPlan
2w ago
Once upon a time, Lucy Bloomfield ran her own eCommerce skincare business and achieved crazy levels of growth. And since 2018 she’s been helping other business owners to achieve huge leaps in sales without allowing the rest of the business to fall apart.
Lucy joins us to share her system for doubling sales without slashing prices or ramping up ad spend.
If you’re looking to increase profit, avoid overstock issues, and build long-term, loyal customer relationships, this episode is a must-listen!
Hit PLAY to hear:
Lucy’s 10-step go-to method for doubling sales—without heavy di ..read more
eCommerce MasterPlan
3w ago
Malina Zarb is the Marketing and eCommerce Director at Zone3, the world’s highest rated triathlon brand. Founded in 2006, Zone3 now sell via their Shopify store and wholesale channels, in total doing £9million a year about 45% of which is DTC.
Hit PLAY to hear:
What Zone3 is all about
How to balance niche markets
The importance of community in building and scaling a brand
Sustainability and how it works in performance products
Nailing the basics and keeping things simple
Key timestamps to dive straight in:
[03:11] Closed business ..read more
eCommerce MasterPlan
1M ago
Mike Stevens is one of the DTC pioneers, with 8 years at Innocent Drinks back in the 2000s, and then founding good-for-you confectionery brand Peppersmith, which over 10 years he scaled all the way to exit in 2018. He’s also the author of the excellent and bestselling and award-winning book “The Direct to Consumer Playbook: The Stories and Strategies of the Brands that Wrote the DTC Rules”.
Hit PLAY to hear:
The highs and lows of being an entrepreneur
Knowing when to transition your business, or to close it
Considering product-market fit
Opportunity cost a ..read more
eCommerce MasterPlan
1M ago
Guy Blaskey is the founder at Detrash watches, where he’s on a mission to both create the most efficient eCommerce company possible AND be a force for good by creating sustainable products and supporting 1% for the planet and Surfers Against Sewage.
Guy founded Detrash in January this year and started selling in June exclusively via it’s Shopify store.
Guy was previously on the show talking about his multi-million turnover pet food brand Pooch and Mutt.
Hit PLAY to hear:
Starting a new business with purpose and passion
Practicing proactive sustainability
The gro ..read more