Emily Hollender is a Fractional Marketing Director for Early-Stage Consumer Start-ups, especially those looking to build brand and community across both online and offline platforms. Current and past clients include: Rent the Runway, The Wing, Tia, The Sill, and Modern Animal.  Hit PLAY to hear:  Emily’s exciting eCommerce journey  Why brands should leverage customer feedback in their marketing strategy  What the critical role of community is in long-term growth  How to gain organic growth through owned channels  Ambassador programs and how to implement them  ..read more

Paul Sherratt is the founder and CEO of gloveglu, a global sports brand specialises in goalkeeper products and services. Founded in 2010, they now sell via their Shopify store, marketplaces, and wholesale. In 2023, gloveglu sold to over 80 countries, growing at 45% year on year with annual sales on track for £2.5 million in total, with 20% via the eCommerce store.    Hit PLAY to hear:  Paul’s eCommerce journey  Founding gloveglu  Expanding the business to cover eCommerce  Growing their social media presence  How a lean team of 5 works for the brand  Sta ..read more

Kate Doran is the founder of Flotsam Flo. An upcycled accessories brand founded in 2021 who create from waste that cannot easily be recycled or is impossible to recycle. Selling via the Shopify site, taking bespoke and corporate orders and recently diversifying into workshops. They’ve even got 14 bins located around Cornwall to collect their raw materials.    Hit PLAY to hear:  Kate’s eCommerce journey and inspiration  The founding of Flotsam Flo  How community engagement and sustainability intersect  Expanding beyond eCommerce    Key timestamps to di ..read more

Sarah Whale is a B Leader (that’s someone certified to help other businesses become B Corps) and founder of Profit Impact where she helps many businesses create a thriving future.  She's joining us to discuss the BEST bit about being a B Corp - the long term impact it has on your business performance.  Hit PLAY to hear:  Sarah’s B Corp journey  Why businesses need to work on continuous improvement   What B Corp recertification entails  Post-certification work for businesses  The importance of governance and stakeholder engagement    Key time ..read more

Josh Pitman is the Managing Director at Priory Direct, purveyors of Planet Friendly packaging, and certified B Corp. Founded in 2006, Priory Direct is the eCommerce side of the Priory Business Group. Running sales via their bespoke website, and customer service team, they now supply over 21,000 UK businesses.    Hit PLAY to hear:  How customer feedback became a catalyst for change at Priory Direct  Why they run sustainability and purpose-driven business  The significance of becoming a B Corp and its impact  Their charity rewards program  The market shift tow ..read more

Paul Walker was until very recently Chief Commercial Officer at Vivobarefoot. Founded in 2012, Vivoebarefoot is at the forefront of “good retail”, a case study many others try to emulate, and a B Corp. They sell via a Magento store, a single store in Covent Garden London, and wholesale channels. And over the 10 years Paul was there, the whole business went from £4m to £70 million and eCommerce grew £500k to £50 million. This is the first our 4 episode "B Corp" series to celebrate B Corp month. Hit PLAY to hear: Paul’s eCommerce background Vivo’s mission-driven approach The Revivo Scheme Vivo ..read more

Nick Reed is the founder at Neem London, a men’s fashion brand focused on making climate conscious clothing. He also has a phenomenal background in men’s fashion buying – he was instrumental in taking Charles Tyrwhitt from £10m to £200m and spent 4 years driving buying efficiency at Moss Bros. Neem London was founded in 2021, and sells via it’s Shopify store & London shop. They now are doing £400-£500,000 a year. Hit PLAY to hear: Nick’s transition from direct mail to ecommerce Why having physical presence is key for delivering complex sustainability messages The founding principles of Ne ..read more

James Francis is the Sales and Marketing Director at Mozillion. The mobile phone marketplace. In fact the UK’s first consumer to consumer marketplace for buying and selling preowned and refurbished mobile phones. Founded in 2021, they now have a multi-million pound annual turnover, and have tripled in size in the last 12 months. Hit PLAY to hear: Their strategy for selling refurbished goods How SEO and organic growth have contributed to their success The importance of customer reviews in growing a business Why balancing various sales channels is important How Mozillion leveraged TikTok Shop t ..read more

Freddie Winterbotham is the co-founder at CosyPanda, sellers of sustainable warmth in the shape of hot water bottles and covers. They sell via their Shopify store, wholesale, and collaborations. Founded in 2022 they’ve already achieved £100k in the first 16 months of trading. Hit PLAY to hear: Freddie’s eCommerce journey About CosyPanda main product What Freddie thinks about doing wholesale, trade shows, and D2C activities CosyPanda’s marketing hits and misses Their continued focus on product quality and sustainability Key timestamps to dive straight in: [04:08] Building products around pro ..read more

TikTok is a channel with HUGE potential for eCommerce brands, and if you want to make it work for you - you need to listen to this episode. Host Chloe Thomas is discussing the ins and outs of the various TiKTok and TikTok Shop strategies you can deploy with a group of total TikTok Experts including: Barney Waugh, TikTok Ben Muir, Unsociable - ads expert Manisha Taparia, Shipbob - ops expert Thiago Nogueira, Insense - influencer expert Hit PLAY to hear: How to work out what you should be doing on TikTok How to set up TikTok Shop to create happy customers Tips on creators, organic, and ads ..read more