When you’re representing a brand, you need a sales process you can rely on to close deals ..read more

CIENCE GO Data Upgrades Deliver Enhanced Accuracy and Reach ..read more

Top-of-the-funnel prospecting is hard. Probabilities within sales development are low, regardless of industry -- there is no Sequence that generates 100% engagement rates. SDRs get silence (no response) as the most common steady state. Even among responses, most are objections (prospect disposition ratios ..read more

Hey there, sales and marketing leaders! Let's be real here in Q1, 2024: how many times (lately) have you felt like your lead generation efforts are just spinning your wheels? Diminishing returns and declining SDR effectiveness are real -- some are even questioning the role itself (Is it dead?).  ..read more

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If you've ever wondered how some sales emails get opened (and responded to!) instantly while others languish in the inbox, you're not alone. Email marketing, now more than ever, is a vital part of a comprehensive business strategy. With over 306 billion emails sent and received daily, standing out in a crowded inbox is a significant challenge for marketers and salespeople alike. Email marketing has become more sophisticated, which ironically can hurt your chances of engagement according to the experts who’ve joined us and delivered insights on The Enterprise Sales Development Podcast, where ..read more

How 88-year-old prospecting tips from, 'How to Win Friends and Influence People' are more relevant than ever. In the high-stakes game of sales prospecting in 2024, the landscape is tougher than ever. With diminishing returns setting in even on successful campaigns, sales development professionals (and companies like CIENCE) face an uphill battle ..read more

B2B marketing is increasingly becoming important as global marketing spending is expected to reach $4.7 trillion by 2025.  Despite these record spending levels, generating leads in B2B marketing is no joke! It’s like playing a high-stakes poker game with an unseen opponent. You have to constantly stay on your toes and employ different methods to stay ahead in the game ..read more

In the cutthroat world of cold emails, conventional wisdom screams: be bold, be confident, SELL. You've heard it from seasoned copywriters, marketing gurus, and every "expert" under the sun. They preach the gospel of asserting your product's superiority, shouting its praises from the rooftops, and dominating differentiation within the inbox ..read more