Augmented Reality is gradually overtaking virtual reality. With AR, users are able to interact with the overlay objects, immerse in games, and mend information around them. The evolution of 3D displays is gradually shifting gears as augmented reality designers change how users communicate with apps. While this is just the beginning, revolutionising user experience with AR is quite possible now. Here’s how! Giving real-time feedback What AR does to woo users is that it blends the digital information with the physical world, instantly offering real-time feedback to users. AR enables interacting ..read more

The science and practice of web design goes far beyond building visually appealing websites. It’s more about offering an easy and enjoyable experience to the users. Above all, a good website design means ensuring that the visitors understand how the website works, navigate it smoothly and encounter no difficulties in finding exactly what they’re looking for. In other words, this means that web design today is mostly about user experience, and for websites that sell products online, all visitors are (potential) customers, so providing a flawless buying experience should be of utmost importance ..read more

For a beginner designer, choosing a front-end development framework can be harder than threading a stubborn camel through the eye of a needle. The popular packages remain popular, while new ones arrive on the scene with regularity, and everyone has an opinion on which platform you should work with. Don’t participate in the popularity contest. Instead, figure out which works best given your project parameters and go from there. The following analysis will help you with this decision. What to look for in front-end frameworks Nearly 90% of B2B business owners list building brand awareness as t ..read more

In 2019, the sales of mobile apps are likely to skyrocket, making it crucial for startup founders to launch the mobile versions of their products. Here are some other reasons for having a mobile app: rapidly growing number of mobile users worldwide personalized channel for communication with the target audience valuable source of analytics customer loyalty growth Because of the lack of money, time, and resources, we tend to forget about UX prototyping. But, the truth is that prototyping actually helps to reduce your expenses as it costs less than redesigning. Another “pro” argument is that a ..read more

Constant updates can be a serious sore spot for users. How many times have you opened Facebook and thought to yourself, “Again?!” But the truth is brands change – sometimes it’s to stay relevant by adding new solutions and other times it’s simply reworking existing services to better suit the user. At the end of the day, your app design should reflect your brand, and that means it has to go through its own changes. The Best App Design Rebrands An app design rebrand without rhyme or reason is a waste of time. All of the brands listed below made big changes with a specific goal or outcome in min ..read more

You can have it in any color, as long as it’s black In the early 1920s, 80% of all cars on the road were black, largely due to the dominance of Ford’s Model T. The Model T was famously available in “any color, as long as it’s black,” as stated by Henry Ford. Standard black cars were cost-effective as standardization helped speed up the assembly line. Colored cars, on the other hand, required custom (and expensive) paint jobs, which often wore off in a matter of months. The problem? With the Model T dominating every city and street, drivers were known to get confused about which Model T was t ..read more

How well does your website perform? Are users left waiting for your content to load? Is your speed lagging behind the competition? If your website isn’t performing its fastest, you’re losing customers faster than you realize. Even as little as a one-second delay in page load time could lower the overall conversions. It’s time to get serious about your website performance. Stop letting little things get in the way of your fast load times and performance. Your users are expecting the best, so make sure your website delivers every time. Here are tips for improving your website performance for bet ..read more

There used to be a time when getting search rankings was about stuffing a bunch of keywords into content and linking to low-quality sites. SEO has come a long way since then, thanks to the rapid evolution in search engine algorithms and the wide range of SEO analysis tools available online. If a piece of content is relevant to the audience and manages to engage them, it gets a thumbs up from Google. But wait, it's not all that simple. With every business producing content, there is no limit to how far you can go to please the audience. There is content everywhere and it gets harder to earn vis ..read more

By the end of 2018, the number of apps in Google Play and App Store surpassed 4 million. On average, smartphone owners use 10 apps a day and 30 apps per month. Although mobile app owners think about ways to make their apps stand out by spending millions on advertising, its still upto the users to uninstall those apps from their phones. We've prepared a checklist for you on how to take your app to the top of Google Play and App Store rankings using ASO (App Store Optimization) in 2019. This guide is suitable for people new to ASO, people launching a new app, and developers who've had their apps ..read more

Testimonials are easy right? Just email a few of your friendly clients and have them write up a good word, slap them on your website and then you’re done right? Well, though you can certainly do that, let’s not pretend that there aren’t good testimonials and bad testimonials. Just like doctors, contractors, phones, cars, shoes, you name it, there’s good and bad. So what’s the anatomy of a really good testimonial? Component 1: Relevance The first feature of a really good testimonial is relevance. Relevance has to do with how the testimonial relates to your marketing position. Does the testimoni ..read more