Is your Google business profile fully optimized? In this episode, Greg Gifford reveals five tips to optimize your Google Business Profile, including:    Optimize your business name      Add UTMs to your URLs          Optimize your categories      Questions and answers      Google posts ..read more

What exactly is entity SEO and how do you use it to boost your SEO? In this episode, Sara Taher shares six tips to boost your entity SEO, including:    Create a topical map    Decide on the page/topic      Entity research      Integrate entities      Add internal links      Add schema ..read more

Big announcement. As you probably know by now, Rank Ranger is a Similarweb company and this puts us in a unique position. You see, Similarweb’s data is second to none. And we have access to it. And that brings us to how we bring you search volumes in our rank tracker UI. Until now, we’ve always used Google’s Keyword Planner search volumes. The reason we did this is that we were looking for accurate data. And since the data comes from Google it’s likely to be accurate. But over the years it became apparent that Keyword Planner search volumes are severely limiting. Discover why we changed o ..read more

Are you aware of your cognitive biases that may be unconsciously influencing your content publishing decisions? In this post, Myriam Jessier shares five SEO content biases to watch out for, including:    Anchoring The illusory truth effect    Authority bias      The bandwagon effect        The Google effect  ..read more

Are you unintentionally turning off a significant chunk of your target audience by publishing content that isn't inclusive? How can you turn this around and make sure that you appeal to as many people as possible? In this episode, Sarah McDowell explains six ways to be more inclusive with your content, including:    Inclusive language    Inclusive imagery  Gender forms and security practices    Keywords    Showing support on your website    Link out to resources ..read more

How much time do you take to better understand your clients' businesses? Are you just a service provider or are you a true business partner? In this episode, Jake Guntley shares five ways to be better business partners for your SEO clients, including: Is SEO the right choice for your business? Make all digital media more efficient  Use SEO data to answer brand questions Be honest when it's time to pivot strategy or resource    Explore internal processes and work to make them more efficient ..read more

When setting up SEO training for your team, how do you decide what training to deliver and how should you structure those training sessions?  In this episode, Billie shares how to structure SEO training, including:    Picking the right SEO training for your team  Review your matrix    Face-to-face vs. self-taught  Training non-SEOs    ..read more

How should you be building links in 2023?  In this week's episode, Bibi shares three key elements to creating linkable assets, including:    Focus on your audience      It doesn't have to be epic  Outreach ..read more

We’ve all heard the TikTok stats. Around one billion people use the app. Now for context, there are about 8 billion people in the world. That means one in every eight people (on the entire planet) use TikTok.  What’s more, as you can see from Similarweb data, Tiktok’s audience growth is exploding. There is a question that comes up regularly. Is TikTok a real search engine? And of course, the follow-up: If it is, how do I create a TikTok SEO strategy? In this post, I’ll address the first question. I’ll save actionable TikTok SEO tips for another post ..read more

In a world of increased content scrutiny, how do we effectively manage our content portfolio? Even at a basic level, content inventories are great to understand the challenges your site faces. In this episode, Charlie Williams shares 5 ways to use content inventories to improve your site's content quality, including: Understanding how much content you have and how popular it is Checking what Google has indexed at scale  Finding hidden sections of poor quality Auditing on-page SEO elements Scraping key page attributes ..read more