In today’s digitally connected world, social media has evolved into a powerful tool for businesses across industries to engage with their target audience, build brand awareness, and drive conversions. For home service providers, leveraging the potential of social media marketing can be a game-changer in reaching and attracting new customers. In this article, we’ll explore the significance of social media marketing for home service businesses and share actionable tips and tricks to maximize its effectiveness. Why Social Media Matters for Home Service Providers Social media platforms offer home ..read more

In the competitive landscape of home service businesses, standing out in local search results is paramount to success. With consumers increasingly turning to the internet to find local service providers, mastering local SEO for your home service business can significantly boost your visibility, attract more leads, and ultimately drive more business. In this guide, we’ll delve into the essential strategies and best practices for optimizing your home service website to rank higher in local search results. Understanding Local SEO: Local SEO focuses on optimizing your online presence to appear pro ..read more

Are you a home service contractor struggling to grow your business? Do you want to harness the power of digital marketing but don’t know where to start? Well, you’re in luck because we’re going to outline a proven strategy that we use to increase leads for own clients, with revenue growth up to 5x. In just a few minutes, you’ll be able to better understand the components and elements of a home services marketing strategy that drives sales and converts leads. If you’re in the home services industry, you know that competition can be fierce. With so many companies vying for customers, it can be c ..read more

You’ve realized that in order to grow your business you need to rank higher when your customers go online to search for the products and services you offer. That’s where the action is and your business needs to be visible when it counts.  However, you’re not an SEO expert and you’ve heard all the horror stories from other business owners who have been burned by bad actors. They wasted valuable time and money with very little to show for it – or worse – spammy SEO providers got their sites penalized and damaged their brand. How does a savvy business owner avoid such a disaster? Here’s five ..read more

2020 was a no good terrible year for a lot of industries while others got an unexpected boost from lockdowns. Regardless of your niche, local SEO keeps growing as major acquisition opportunity for local businesses that shouldn’t be overlooked. As Google continues to tweak their algorithms and add new features, businesses have a new set of challenges to win the fight for search visibility. Here’s a relatively quick recap on top ranking factors, what’s changed, and what you should focus on to have local SEO success in 2021. Google My Business Darren Shaw’s yearly survey of the local SEO bra ..read more

Well, it’s back to the grind. Christmas is behind us, you’ve nearly run out of leftover turkey sandwiches, and your New Year’s hangover has finally subsided ( unless like me, you struggled to stay awake until midnight and promptly went to sleep at 12:05am ). Regardless of how you spent your holiday season it’s time for business owners to look ahead into 2019. How are you going to grow this year? It seems like we were pummelled by Google with game-changing algorithm updates on a nearly monthly basis in 2018. How do you define a strategy in the midst of so much chaos? Luckily, the start of a new ..read more

Are you having trouble getting your business to page one in the organic rankings? Are you just not showing up in the local map results even for shoppers that are nearby? Well, there’s many potential culprits but one of the most common issues I see when businesses are struggling to rank well is that they don’t have any good links! Recent algorithm updates might have put more emphasis on the quality of your content ie. does it exhibit expertise, authoritativeness, and trustworthiness ( E-A-T ) but links are still a prominent factor in getting your pages to rank well. What Are Backlinks? A backli ..read more

Figuring out how to most effectively spend your time and money to create a successful Edmonton online marketing strategy can be overwhelming for a local business owner. You know that consumers are using the internet to help them make purchase decisions and find local businesses. You’ve also probably heard that good content is a big deal when it comes to anything from search engine optimization to social media marketing and overall user experience. But what are marketers really talking about when they say “content”? Is it blog articles, social media posts, your services pages, monthly ..read more

Whether you’re contemplating an investment in search engine optimization for your business or you’re already working with a search professional – clear goal setting is essential to a good relationship. One way to make sure you’re setting smart goals is to use that very mnemonic. Specific – Evaluating performance gets easier when there’s no ambiguity about what the results should be. An example of a specific goal could be increasing online revenue from organic search by 25% year over year. An example for a local business might be increasing phone calls from organic search or Google My ..read more

Once upon a time in a galaxy far far away word-of-mouth was a significant piece of the puzzle for small businesses to reach new customers. If you had a great experience somewhere or if you needed a recommendation then you’d likely consult family, friends, or any other trusted group of people that you could speak to directly. The internet and other technology advancements have largely changed that landscape making it much easier to get information about businesses, products, and services. This has led some to say that word-of-mouth is ancient history but not so fast young padawan ( I started wi ..read more