Understanding Q4 Ad Spending Trends and What to expect. Q4 is the most crucial period for ad monetization. Major shopping events like Black Friday, Cyber Monday, and the holiday season drive significant ad spending. During this time, advertisers and publishers see substantial growth in revenue due to increased consumer spending and heightened competition among brands. […] The post Understanding Q4 Ad Spending Trends and What to expect first appeared on A Complete Guide to Ad Monetization and Rewarded Video Ad ..read more

The Challenges of Paywall Economics In an era where digital content is abundant and easily accessible, many publishers and content creators have turned to paywalls as a means to monetize their offerings. While paywalls can provide a sustainable revenue stream and support high-quality content production, they are not without their challenges. In this blog post, […] The post The Challenges of Paywall Economics first appeared on A Complete Guide to Ad Monetization and Rewarded Video Ad ..read more

Monetization Challenges in the Evolving Gaming Landscape The mobile gaming industry is booming, but monetizing games effectively remains a complex challenge. As new technologies, user behaviors, and regulations emerge, developers must adapt their monetization strategies to keep up. GameForum did an extensive survey of 200 Monetization Experts and came up with five key monetization challenges… […] The post Monetization Challenges in the Evolving Gaming Landscape first appeared on A Complete Guide to Ad Monetization and Rewarded Video Ad ..read more

Cross-Platform is King Why Developers are Embracing H5’s Versatility for Monetization and Growth? In this post, I will try to highlight few of the trends we are seeing here in AppLixir and why Cross-Platform is the way to go (atleast, in our opionion) As you may have read in various posts, the landscape of game […] The post Cross-Platform is King first appeared on A Complete Guide to Ad Monetization and Rewarded Video Ad ..read more

6 Creative Ways to Use Rewarded Video Ads to Lift User Engagement “6 Creative Ways to Use Rewarded Video Ads to Lift User Engagement” as a reader, you may ask “why 6”? … I don’t have any specific reason to be frank about it. But I want to talk about creative ways of monetizing your […] The post 6 Creative Ways to Use Rewarded Video Ads to Lift User Engagement first appeared on A Complete Guide to Ad Monetization and Rewarded Video Ad ..read more

Navigating the Future of Ad Monetization: Part 10 of 10 In the past 9 posts, I have gone through everything “Ad Monetization Ecosystem” related. This is the last post in this series of posts. As I have mentioned repeatedly in previous posts, the digital advertising ecosystem is a complex and dynamic network involving various players […] The post Navigating the Future of Ad Monetization: Part 10 of 10 ! first appeared on A Complete Guide to Ad Monetization and Rewarded Video Ad ..read more

Ad Exchanges, Real-Time Bidding and the Ad Ecosystem In the digital advertising world, ad exchanges play a crucial role. These platforms connect advertisers with publishers in real-time. They serve as digital marketplaces where ad inventory is bought and sold through an automated process. For advertisers, publishers, and intermediaries, understanding ad exchanges is vital for maximizing […] The post Ad Exchanges, Real-Time Bidding and the Ad Ecosystem; Part 9 first appeared on A Complete Guide to Ad Monetization and Rewarded Video Ad ..read more

Ad Networks and their Role in the Ad Ecosystem Ad networks are key players in the digital advertising ecosystem. They serve as intermediaries between advertisers and publishers, facilitating the buying and selling of ad space. In the complex ad ecosystem, ad networks help advertisers reach target audiences and enable publishers to monetize their content effectively. […] The post Ad Networks and their Role in the Ad Ecosystem; Part 8 first appeared on A Complete Guide to Ad Monetization and Rewarded Video Ad ..read more

Publishers in the Ad Monetization Ecosystem Publishers are the gatekeepers of digital real estate, providing platforms where ads are displayed to end users. Understanding the role of publishers within this ecosystem is essential for anyone involved in ad monetization, whether you’re an advertiser, a content creator, or a tech intermediary. This blog post will explore […] The post Publishers in the Ad Monetization Ecosystem – Part 6 first appeared on A Complete Guide to Ad Monetization and Rewarded Video Ad ..read more

Today we are introducing a significant change to our services here at AppLixir!. Known for revolutionizing the gaming industry with […] The post A New Era: Expanding Rewarded Video Ads to Web SaaS Sites appeared first on A Complete Guide to Ad Monetization and Rewarded Video Ad ..read more