UNDERSTAND THE BRAND PERSONALITY Select fonts that reflect the tone, style, and identity of the brand. For example, a luxury brand may favour elegant serif fonts, while a modern tech brand might choose clean sans-serif fonts. The font should represent the brand’s values and personality. 2. PRIORITISE READABILITY Legibility is key, particularly for body text. Simple, clear fonts are best for longer content, while more decorative fonts can be used sparingly for headings or accents. Test the font in different sizes and on various devices to ensure it remains readable. 3. LIMIT FONT FAMILIES St ..read more

FILL OUT OUR BRAND QUESTIONNAIRE When you get in touch about a project, we'll ask you to fill out our brand identity questionnaire, or, if you prefer pen and paper, our brief template form. Your answers allow us to understand your expectations, deadline, and specific needs. We appreciate receiving your responses 48 hours before our initial meeting, ensuring we're fully prepared to deliver immediate value. 2. WE REVIEW your answers We read your answers to our questionnaire and if you have one, we do a comprehensive analysis of your current brand identity. We will take a look at each website ..read more

In today’s digital age, how your brand is perceived online matters. Your brand is the voice and identity that connects you with your audience, and social media is a direct channel for that. It’s fun to create reels and engaging posts, but it’s important to remember the value of solid branding. Once you’ve established a clear foundation, you’ll have guidelines that make managing your social media presence easier and more effective. 1. Share Your Message and Visuals Consistently Sharing your brand’s message and visuals in a consistent way helps your audience recognise and connect with you. This ..read more

In this interview, Kairavee Paul, founder of luxury business bag brand EEVA RIA, shares insights for anyone looking to start their own business on a budget. Having successfully launched her brand without external investment, Kairavee discusses how her background in management consulting played a crucial role in navigating the challenges of entrepreneurship, from strategic financial management to understanding market demands. You’ll gain practical advice on how to stay resourceful and disciplined when bootstrapping, as Kairavee details her journey of building EEVA RIA from the ground up. Here ..read more

Apple's new advertisement focuses heavily on showcasing its latest technological advancements, emphasising sleek design, enhanced user interfaces, and groundbreaking features that promise to integrate even more seamlessly into daily life. The production quality is, as expected, top-notch with captivating visuals and a compelling narrative that appeals directly to its loyal consumer base. However, what's interesting—and concerning—is what the advert does not say. It overlooks broader societal concerns such as digital privacy, the environmental impact of tech production, or the increasing digita ..read more

  Before their rebrand, Parallel London struggled with outdated branding, misaligned messaging, or an inconsistent identity, limiting its reach and impact. This reflected stagnation, missed opportunities, and negative associations. before   AFTER “Just a great experience from start to finish, I was super nervous but they got the ideas in my head on paper and I am so happy with the results. ” — Elma O'Reilly A successful rebrand can spark renewed interest, attract a broader audience, and reignite customer loyalty. The revitalised Parallel London identity, purposefully crafted now r ..read more

Here are some reasons why using illustrations can be a valuable choice for forming a visual identity: 1. Uniqueness and Differentiation By providing a distinctive and unique visual style, custom illustration helps a brand to stand out from its competitors A professional illustrator can effectively translate your brand's concepts and messages into visual elements––conveying complex ideas and narratives in oftentimes playful, witty and engaging ways. 2. VERSATILITY and CONSISTENCY Illustrations can maintain their visual consistency and quality across different contexts, making them versatile as ..read more

Incorporating illustrations into a brand's visual identity is a strategic decision that requires careful consideration and planning. When done thoughtfully and purposefully, illustrations can elevate a brand's identity, enhance its communication, and foster a stronger connection with its audience. Here are some reasons why using illustrations can be a valuable choice for forming a visual identity: 1. Uniqueness and Differentiation By providing a distinctive and unique visual style, custom illustration helps a brand to stand out from its competitors A professional illustrator can effectively t ..read more

The ripples that artificial intelligence has been creating in our industry are only just beginning. Rapid advancements are already transforming the way we work. Should we all be flocking to Prompt Engineering classes? Maybe. Does AI spell the end of tried-and-true design thinking strategies? Perhaps. Is this going to be another blog about Chat GPT with a conclusion that AI cannot replicate the authenticity of human design? Most likely. Design is about more than making something look pretty. Design should go beyond creating visually appealing things; it's about telling a story, conv ..read more

Naming your business isn’t as easy as it might first appear. And once you have a name you like, you have to consider whether you’re going to want to stick with it - and you’d be surprised how many brands have struggled with that question over the years. It comes down to your audience. People like what they know, and once you’ve broken through that difficult barrier of establishing your product or service as a habit - something your customers don’t think twice about - you want your name to be the first thing on their lips. Generally speaking, consumers don’t spend a lot of time thinking about ..read more