Before their rebrand, Parallel London struggled with outdated branding, misaligned messaging, or an inconsistent identity, limiting its reach and impact. This reflected stagnation, missed opportunities, and negative associations. before   AFTER “Just a great experience from start to finish, I was super nervous but they got the ideas in my head on paper and I am so happy with the results. ” — Elma O'Reilly A successful rebrand can spark renewed interest, attract a broader audience, and reignite customer loyalty. The revitalised Parallel London identity, purposefully crafted now r ..read more

Here are some reasons why using illustrations can be a valuable choice for forming a visual identity: 1. Uniqueness and Differentiation By providing a distinctive and unique visual style, custom illustration helps a brand to stand out from its competitors A professional illustrator can effectively translate your brand's concepts and messages into visual elements––conveying complex ideas and narratives in oftentimes playful, witty and engaging ways. 2. VERSATILITY and CONSISTENCY Illustrations can maintain their visual consistency and quality across different contexts, making them versatile as ..read more

Incorporating illustrations into a brand's visual identity is a strategic decision that requires careful consideration and planning. When done thoughtfully and purposefully, illustrations can elevate a brand's identity, enhance its communication, and foster a stronger connection with its audience. Here are some reasons why using illustrations can be a valuable choice for forming a visual identity: 1. Uniqueness and Differentiation By providing a distinctive and unique visual style, custom illustration helps a brand to stand out from its competitors A professional illustrator can effectively t ..read more

The ripples that artificial intelligence has been creating in our industry are only just beginning. Rapid advancements are already transforming the way we work. Should we all be flocking to Prompt Engineering classes? Maybe. Does AI spell the end of tried-and-true design thinking strategies? Perhaps. Is this going to be another blog about Chat GPT with a conclusion that AI cannot replicate the authenticity of human design? Most likely. Design is about more than making something look pretty. Design should go beyond creating visually appealing things; it's about telling a story, conv ..read more

Naming your business isn’t as easy as it might first appear. And once you have a name you like, you have to consider whether you’re going to want to stick with it - and you’d be surprised how many brands have struggled with that question over the years. It comes down to your audience. People like what they know, and once you’ve broken through that difficult barrier of establishing your product or service as a habit - something your customers don’t think twice about - you want your name to be the first thing on their lips. Generally speaking, consumers don’t spend a lot of time thinking about ..read more

A lot of businesses come to us with the want to build a sustainable brand. When we ask them what makes their brand sustainable, there’s a lot of umming and ahhing. That was not the case with outerwear brand Wilschau. In celebration of #EarthDay, founder Olga talks to us about how she has built a new sustainable fashion brand from scratch during a global pandemic and what the future brings for the industry. Gaia Long Coat Arizona Trench-Cape What made you want to set up Wilschau? My relationship with fashion started a long time ago, maybe when I was born… Just kidding, but frankly speaking ..read more

“Praesent id libero id metus varius consectetur ac eget diam. Nulla felis nunc, consequat laoreet lacus id.” — – TIPL   Good branding should always aim to capture the feel of the product or service that’s being presented to the customer - and the opportunity to establish a brand identity for a drinks brand throws this process into sharp relief. When you step into a world of flavour profiles, colour, typography and illustrations have to work in perfect balance, to really capture the experience of the beverage. This was the opportunity presented to us when a fledgling non-alcoholic drinks ..read more

Even after years of operating, running a business is still a daily learning experience, and it’s crucial to find the middle ground between doing what you love and being paid to do it. After all, it’s not enough to have fantastic ideas - to be a successful founder, you’ll need to be able to do everything else, too. Enter Business Class Enter Business Class, a seven flight course that extends over eight weeks, helping business owners to immediately implement the learning opportunities extended by Sophia Amoruso, the course creator and head of the clothing empire, Nasty Gal. Embarking on this di ..read more

Uniqueness is in all areas of our lives. Having a signature style gives us an identity and builds trust. We choose clothes, restaurants, and brands that reflect – or at least that we like to think they reflect – who we are, what we like, and how we want to appear. Paradoxically, high–end fashion brands that want to attract such consumers have followed a trend of toning down their unique visual identity with minimal, almost identical aesthetics: The chic of Chanel or Yves Saint Laurent is lost with blanding. However, thanks to investing in a unique identity that reflected their core valu ..read more

Kim Darragon is a marketing and events expert with 15 years of experience and the founder of Kim Does Marketing, a consultancy for creative small businesses and startups. She specialises in helping all founders – particularly those from underrepresented backgrounds and immigrant founders in the UK and US – grow their profiles and see results. Her career has taken her from Paris and Stockholm to London and Los Angeles, working as both a corporate marketer and a freelance consultant around the world. Since she started her consultancy in 2019, she's worked with more than 100 businesses, from mult ..read more