Join us at MarTech®, September 16-18 in Boston, for an unrivaled conference experience featuring 55+ sessions and keynotes, 60+ real-world experts, hundreds of martech solutions, AI-powered networking, and the actionable tactics you need to overcome the universal challenges of modern marketing: Struggling to see results? The experts you’ll meet are ready to share the strategies, playbooks, and tactics they’ve used to maximize ROI, build successful teams, and translate data into meaningful action. See the agenda here. Looking for the right solution? Efficiently evaluate 100+ martech solutions i ..read more

In advance of VidCon later this week, Facebook announced Tuesday a new slate of updates designed to provide creators with more opportunities to make money — and attract them to the platform, which is competing for creators’ attention with YouTube.   “We’re committed to supporting our diverse community of creators on Facebook who share original, engaging content that people love and seek out,” Facebook announced Tuesday. “We’ve introduced a range of tools to help them engage their fans, manage their presence, and build a business.” The new updates aim to support creators’ efforts to turn ..read more

After partnering with Adobe earlier this year, process management and automation platform Nintex announced that the partnership will now enable its customers currently using Microsoft Sharepoint to access its proprietary e-signature software solution natively. The features are available to customers using Sharepoint 2013, 2016 and 2019. Why we should care Documentation and agreements such as service contracts often require input from multiple stakeholders. Access to e-signature features can expedite notoriously lengthy processes for digital marketers. Users are assigned roles, incl ..read more

Amazon certainly gets a ton of mindshare these days as the end-all, be-all retail solution for shoppers. Granted, it dominates the utilitarian e-commerce game and it’s only getting better at it. Amazon Prime Day is the largest single shopping day globally with sales coming from 17 countries and sales hitting $4.19 billion. But what if I told you that Amazon only represents 5% of all retail sales, according to a recent article published by TechCrunch. Despite the perpetual false swirl of rumors clamoring about the demise of brick-and-mortar retail, physical stores today can complement Amazon’s ..read more

Feedback has never been so business-critical as it is today. We live and work in an era of unprecedented global transparency, digital experience-sharing, and a desire to be heard. In this environment, feedback is constantly surfacing about your company, your products, and the experiences you do or don’t deliver. This is happening whether you like it or not, across channels, and around the clock. We refer to this as the feedback economy. Customer expectations are at an all-time high, and they keep going up. The feedback economy has changed how people make decisions – which means it’s changin ..read more

In the ebb and flow of content marketing trend analyses comes the return of the “content fatigue” narrative. We’re told content marketing doesn’t work as well as it used to, that it’s redundant and that there’s too much of it. But as long as we have the Internet, content is going to be the playing field for our sport. We need to focus on making better content. Not less, not more—just better. In this issue of Agency Perspectives from Sharpspring, you’ll learn: How to develop content your target audience actually wantsTips on sharing and distributing content across relevant channels ..read more

Amazon’s annual Prime Day is almost upon us, and last year’s event generated more than $4 billion in sales, according to Internet Retailer. How can your brand capitalize on the hype and excitement of one of the year’s biggest shopping days and compete with the retail giant? Your email marketing — right down to your subject lines — could play a key role in generating revenue this month. Prime Day subject lines prompt higher open rates According to research from Yes Marketing, e-commerce brands who sent emails to their subscribers during last year’s Amazon Prime Day saw an enormous lift i ..read more

In an effort to provide advertisers with more accurate and granular ad targeting options in Display & Video 360, Google will be launching a revamped experience for environment and position targeting settings on August 26, 2019. The changeswill include updated targeting settings when creating or editing items individually or in bulk, updated dimensions in Reporting and a new version of Structured Data Files (SDF) to support the targeting overhaul. While the same targeting options will continue to exist, they will appear with the new targeting controls come August. By August 26 ..read more

Gmail turned 15 earlier this year — and with it, the Accelerated Mobile Pages (AMP) feature is now a year old. AMP functionality was built to allow brands to be more creative with their email marketing strategies, offering increased opportunities for more engaging, interactive and streamlined experiences for Gmail users. With AMP, marketers can code emails that allow Gmail subscribers to interact with email content without leaving Gmail to improve the email experience. The benefits of this are extensive. The functionality at its finest could enable marketers to build interactive content to ..read more

Signed-in Chrome users can now use payment methods that are saved to their Google accounts during the checkout process, Google announced this week via the Chromium Blog. This feature is available on all devices that run the Chrome browser and wherever Google Pay is accepted.  Why we should care This feature will auto-fill payment info associated with a user’s Google account meaning that payment method is available across Chrome-enabled devices so long as the user is signed in.   Google has been working to reduce friction for users to complete e-commerce transactions for several years ..read more