The key to driving higher partner loyalty, faster sales, and long-term success. When it comes to building a successful IT […] The post Unlocking Partner Potential: How Engagement and Enablement Fuel Growth appeared first on Zift Solutions ..read more

Solving Common Channel Management Issues In today’s complex B2B ecosystem, traditional Partner Relationship Management (PRM) software is often criticized for […] The post Solving Common Channel Management Issues appeared first on Zift Solutions ..read more

Zift Solutions is proud to announce that it has won a Bronze Stevie® Award in the prestigious 2024 Stevie Awards […] The post Zift Solutions Shines with Bronze Stevie® Award Win for Great Employers 2024 appeared first on Zift Solutions ..read more

Best Practices for Consistent Partner Engagement Market Development Funds (MDF) are a channel staple. For years, vendors have offered MDF […] The post Creating a Repeatable MDF Program appeared first on Zift Solutions ..read more

Innovative Strategies for Success Charles Bowen said, “Summertime is always the best of what might be.” And as the days grow longer and vacations become the norm, maintaining partner engagement can be challenging.  However, with strategic planning and creative approaches, you can keep your partners engaged and foster stronger relationships, which can be a winning season for your channel program. Here are a few recommendations on how to make the most of the summer season: Offer Engaging and Thematic Content Desraie Thomas, of Ostendio, shares, “In Calgary, we have the Calgary Stampede. Mos ..read more

How to Identify and Track the Right Metrics Your business thrives when you effectively measure and track the right metrics. Metrics provide a framework for evaluating performance, making data-driven decisions, and driving growth and innovation. For IT vendors, identifying and tracking these success metrics is crucial to staying competitive and achieving business goals. However, finding the metrics that matter most and not getting lost in a sea of data points can be challenging. Understanding Success Metrics Success metrics are measurable values organizations use to gauge their progress toward ..read more

  As channel companies seek ways to optimize their marketing strategies and stay ahead of the competition, it’s the topic on everyone’s marketing BINGO card. Artifical Intelligence (AI).  With its ability to analyze large amounts of data and provide actionable insights, AI is revolutionizing how channel marketing strategies are developed and executed. However, great channel marketing still comes from experienced marketers who know how to harness AI to maximize their output. Benefits of Using AI in Marketing AI enables businesses to scale without incurring high human costs, making it ..read more

Partner Onboarding: Task Completion Building upon our previous research on partner login frequencies during the onboarding process, we continue our quest to decode onboarding strategies. At Zift, we understand that effective onboarding can be tricky, but nonetheless, it is extremely important. In this part two of our Partner Onboarding series, we delve deeper into onboarding task completion rates, unraveling actionable insights to enhance the onboarding journey and drive partner engagement. Understanding Completion Rates Task completion rates serve as a barometer of partner engagement, reflect ..read more

Welcome to the first part of our podcast series on Partner Onboarding Insights, brought to you by Zift Solutions. In this episode, Kylinn Kraemer and Ken Snyder delve deep into the strategies and methodologies behind effective partner onboarding, a crucial aspect for enhancing partner engagement in PRM and channel programs. Meet the Speakers Kylinn, Business Intelligence Analyst at Zift Solutions, who has extensively researched and authored parts one and two (coming soon!) of our insightful ebook on partner onboarding. Ken Snyder, Senior Technical Account Manager at Zift Solutions, who b ..read more

We are proud Platinum sponsor of Channel Focus Virtual 2024, April 17-18! If you haven’t registered for the event, you can get a discounted rate using code: FriendOfZiftSolutions. Unlike pre-recorded events, Channel Focus Virtual offers a dynamic experience with live sessions, Q&A sessions, and one-on-one interactions. Emulating the renowned workshop format, participants engage in real-time discussions, ensuring true interaction and value for attendees. While it can’t fully replace the in-person experience, the virtual event aims to deliver cutting-edge strategies interactively, ensuring a ..read more