Marc Marquez leaves Honda. How MotoGP changes for fans, operators, sponsors and manufacturers.
RTR Sports
by Emanuele Venturoli
9M ago
After 11 years Marc Marquez leaves Honda HRC to join Team Gresini. This was announced in a laconic press release, without signatures or photos, by the same House of the Wing. The same one to which the Spaniard has brought 6 MotoGP world titles from 2013 to date. Good luck and I’ll see you ’round. The infinite banter, the continuation of endless rumours in the paddock, the bickering of barroom chatter take some of the value away from this, which is effectively the most important thing that has happened in MotoGP since Marquez himself entered it more than a decade ago. In short, the news is big ..read more
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The Role of Content in Successful Motorsport Sponsorship: Comprehensive Content Marketing Strategies
RTR Sports
by Riccardo Tafà
9M ago
In motorsport, the deafening roar of engines and adrenaline-fueled sensation of speed are just the tip of the iceberg. Behind the scenes, meticulously crafted content creation and marketing strategies play an indispensable role in maximizing the impact and return on investment of motorsport sponsorships. Comprehensively understanding and implementing the role of content in successful motorsport sponsorship is the key for sponsors to deeply engage target audiences, foster enduring brand loyalty, and substantially boost sales revenue. This in-depth article delves into multifaceted content m ..read more
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In sports marketing, winning is not a value, nor a marketing benefit
RTR Sports
by Silvia Schweiger
9M ago
If you are willing to invest in a sport sponsorship program just because you want to win and get brand visibility, you are making a huge mistake. Brand visibility is just one of the many benefits a company or a brand can gain when partnering with a sport property; but it’s not the only one, at all. When talking with clients or new leads about partnership opportunities, we always try to focus not only on the visibility that can be gained or on the race results, but also and above all on the values and marketing benefits that can be exploited by investing in these programs. Choosing values over ..read more
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Sponsorship in the Metaverse: Opportunities and Challenges
RTR Sports
by Emanuele Venturoli
9M ago
The Metaverse represents an entirely new digital arena for brands to engage audiences through immersive experiences and virtual sponsorship activations. By leveraging emerging technologies like virtual reality and augmented reality, sponsors can transport people into interactive virtual worlds that bring brands to life unlike ever before. However, for all its creative potential, the Metaverse poses many new challenges and uncertainties for brands to navigate as they explore sponsorship opportunities in these virtual spaces. Those wanting to establish their mark in this new frontier need to do ..read more
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Simplifying Motorsports Sponsorship: The ROI Formula
RTR Sports
by Riccardo Tafà
9M ago
Motorsports sponsorship can be a powerful marketing tool for brands looking to reach passionate fans and drive sales. However, determining the return on investment (ROI) of these deals can be challenging. We aim to simplify the ROI formula for motorsports sponsorships in this post. Identifying your marketing objectives and reading the data The first step is identifying your marketing objectives. Do you want to boost brand awareness? Engage existing customers? Acquire new leads? Your goals will inform the types of assets and activations you pursue in the partnership. Brand awareness lends itsel ..read more
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Why Your Brand Needs a MotoGP Sponsorship in 2024
RTR Sports
by Riccardo Tafà
9M ago
In the world of motorsports, there is no property quite like MotoGP. As the pinnacle of motorcycle racing, MotoGP offers unparalleled speed, drama and innovation that captivates fans worldwide. For brands looking to engage target audiences in 2024 and beyond, a MotoGP sponsorship delivers unmatched exposure and marketing capabilities. Here’s a deeper look at why this elite racing circuit is a must-have sponsorship asset next year and into the future. Global Impact and Scale First and foremost, MotoGP offers an expansive global footprint that few other sport sponsorships can match. The 2024 sea ..read more
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Why Formula 2 is the greatest payee of Formula 1’s skyrocketing fame
RTR Sports
by Riccardo Tafà
9M ago
After the Formula 1 boom in recent years, sponsors and companies have been knocking endlessly at the teams’ doors to grab a late piece of the cake. But with increasing sponsorship fees, little guidance and global competition, few can make it into a Formula 1 deal. Who’s benefitting from this marketing scarcity and racing hunger? Enter Formula 2, F1’s little sister that’s all grown up now. Formula 1‘s meteoric rise in popularity over the past few years has sent ripples across the motorsport world. As the pinnacle of open-wheel racing captivates new audiences, one series that has been a prime be ..read more
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Formula E: a torrent of records and the rise of a new era in motorsports
RTR Sports
by Silvia Schweiger
9M ago
Zoooooooom! There it goes, the sound of groundbreaking records being shattered one after another. Season 9 of Formula E didn’t merely sizzle – it detonated, sending shockwaves across the motorsport landscape. Formula E‘s meteoric rise is something to behold. Yes, it’s grown – a staggering 17% bump this year, which translates to a global tally of 344 million aficionados. NASCAR now stares at Formula E’s taillights. This ascendancy, mind you, occurred in just a decade, an impressive feat for any motorsport league. But it’s not just about sheer numbers; it’s about engagement and market growth. Wi ..read more
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The Williams Winners: Alan Jones and Keke Rosberg Conquer F1
RTR Sports
by Riccardo Tafà
9M ago
In the more than  four decades since its establishment in 1977, the Williams Formula 1 team has become one of the most successful and iconic participants in motorsport’s premier category. To date, Williams has claimed nine Constructors’ Championships and seven Drivers’ Championships, putting the British outfit second on the all-time list behind only Ferrari and followed closely by McLaren. Remarkably, two of those seven drivers’ titles for Williams were won almost in consecutive seasons by two very different characters – the brash Australian Alan Jones in 1980 and the unflappable Finn Kek ..read more
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MotoGP 2024 Calendar: A Monumental Year in Motorcycle Racing
RTR Sports
by Riccardo Tafà
9M ago
The Exciting Start of a New Era We are thrilled to unveil the provisional calendar for the 2024 MotoGP World Championship. Set against the historic backdrop of MotoGP’s 75th anniversary, the upcoming year promises to be nothing short of groundbreaking. The action ignites under the mesmerizing floodlights of Lusail in Qatar on March 10th and draws to a magnificent close with the Valencia Grand Prix at the legendary Circuit Ricardo Tormo on November 17th. Evolving Toward a Greener Future The future of racing is sustainable, and MotoGP is taking a pioneering step in this direction. Beginning in 2 ..read more
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