At this year’s Monterey Car Week, learn from industry pioneers about racing’s legacy, innovation, and fan engagement strategies.  To RSVP for ‘The Racing Line’ forum at Monterey Car Week, click […] The post THE RACING LINE: On Track To Win Hearts and Minds appeared first on rEvolution ..read more

BTN Communications, July 22, 2024 The Big Ten Conference and Big Ten Network (BTN) today announced the multi-year renewal of Discover® as the Official Credit Card of the Big Ten Conference. As part of the renewal, Discover will become the first-ever title sponsor for the Big Ten Football Championship Game after previously serving as the presenting sponsor since 2017. Discover will also receive on-air assets with each of the conference’s media partners, in addition to a significant presence at the game itself including on-field and in-venue logos, as well as signage and on-site consumer a ..read more

Formula 1 is perpetually evolving – much like the technology powering the sport. From hybrid power units to advanced aerodynamics, every aspect of a Formula 1 car exemplifies human progression and ingenuity. Innovations like generative AI, machine learning, and data analytics have revolutionised race strategies, car performance, and fan experiences. By understanding these technologies, we can appreciate how each breakthrough makes the sport faster, safer, and more engaging for fans worldwide. rEvolution was briefed by AWS to create and deliver a hands-on experience, in which Formula 1 and clou ..read more

REV/XP Presents: Call of Duty Endowment REV/XP Presents launches a new episode featuring our client, Micheal Maggitti from Call of Duty Endowment. Michael, the Senior Marketing Manager at CODE, champions marketing initiatives that enhance brand awareness and fundraising efforts for the Endowment. In this episode, Michael and our SVP of Gaming, Chris Mann, discuss how CODE collaborates with top brands to harness the power of the Call of Duty community while fulfilling their mission to help veterans find high-quality careers. Additionally, rEvolutions’ own Ian Burleigh, Senior Manager of Analyti ..read more

rEvolution Named Agency of Record for J.Lindeberg  Global fashion and lifestyle brand expands its influence in the world of golf as the Official Clothing Supplier of the DP World Tour  FOR IMMEDIATE RELEASE  Chicago, Ill., July 16, 2024 – rEvolution, the global leader in sports marketing, has been named the sports marketing agency of record (AOR) for the global fashion and lifestyle brand, J.Lindeberg.  The appointment follows J.Lindeberg’s recent announcement (July 2), which sees it become the Official Clothing Supplier of the DP World Tour – golf’s global Tour with 44 tou ..read more

rEvolution’s very own trailblazer in gaming secures top industry honor, reinforcing our commitment to excellence in sports marketing.  Julia Seaton, Director of Integrated Client Services, has secured a spot among Cynopsis Top Women in Esports and Gaming for 2024. Julia’s leadership has been instrumental in solidifying rEvolution’s position as a leading independent brand-marketing agency at the intersection of sport and culture.  “It’s an honor and a testament to the incredible support and innovation fostered by our entire team at rEvolution, and by the clients and partners I get to ..read more

rEvolution Celebrates 19th Year on Event Marketer’s Top 100 IT List  rEvolution is proud to be included in 2024’s Event Marketer’s Top 100 IT List for our 19th consecutive year. This recognition highlights our continued excellence in experiential marketing, sponsorship activations, and innovative brand engagement.  Over the past 12 months, rEvolution has achieved significant milestones, expanding our global footprint with the opening of offices in Singapore and establishing a presence in Reading, UK, known as Motorsport Valley. Our commitment to providing unparalleled service is ..read more

LEVEL UP: Chipotle’s Gaming Revolution Heading into 2023, Chipotle had already established itself as a top nonendemic brand in gaming. With years partnering with top creators and orgs along with many first of their kind activations, Chipotle sought to find white space within the gaming ecosystem. Armed with rEvolution’s industry expertise along with supporting insights from market research partner YouGov, Chipotle recognized the growing influence of the fighting game community (FGC), particularly among the 18-34 demographic, presenting a significant opportunity for brand engagement.   ..read more

Perspectives from rEvolution Leaders on Authenticity in Brand Activation rEvolution was founded on the principle of thinking differently. By putting brands first and championing a fully integrated marketing services model, we’ve built a reputation for solving the right problems for our client roster of global-leading brands.   Our approach makes us a trusted voice to help shape the evolving sports marketing landscape. This commitment to leading conversations and emerging trends was on full display recently at True Chicago, The Chicago Women’s Leadership Accelerator (CWLA), the AMA Br ..read more

rEvolution experts explore real value and exclusivity in gaming culture    On April 8, Chipotle amplified its commitment to the Fighting Gaming Community (FGC) with its announcement as the official partner of TEKKEN 8, which will see the legendary fighting game franchise take center stage as the title game for 2024 Chipotle Challenger Series.   The partnership introduces unique incentives such as earning in-game currency with digital orders and unveiling the exclusive TEKKEN 8 Battle Bowl menu item. Additionally, Chipotle’s commitment to gaming shines through the brand ..read more