Shaping Conversations and Leading Trends in Sports Marketing
rEvolution Blog
by rEvolution
1M ago
Perspectives from rEvolution Leaders on Authenticity in Brand Activation rEvolution was founded on the principle of thinking differently. By putting brands first and championing a fully integrated marketing services model, we’ve built a reputation for solving the right problems for our client roster of global-leading brands.   Our approach makes us a trusted voice to help shape the evolving sports marketing landscape. This commitment to leading conversations and emerging trends was on full display recently at True Chicago, The Chicago Women’s Leadership Accelerator (CWLA), the AMA Br ..read more
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Unwrapping Chipotle’s TEKKEN 8 Partnership
rEvolution Blog
by rEvolution
1M ago
rEvolution experts explore real value and exclusivity in gaming culture    On April 8, Chipotle amplified its commitment to the Fighting Gaming Community (FGC) with its announcement as the official partner of TEKKEN 8, which will see the legendary fighting game franchise take center stage as the title game for 2024 Chipotle Challenger Series.   The partnership introduces unique incentives such as earning in-game currency with digital orders and unveiling the exclusive TEKKEN 8 Battle Bowl menu item. Additionally, Chipotle’s commitment to gaming shines through the brand ..read more
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Being A Good Sport for Mental Health
rEvolution Blog
by rEvolution
1M ago
rEvolution helps amplify UK charity Sport In Mind’s national expansion plans   We are incredibly fortunate to work from some amazing office spaces – be that our global headquarters in Chicago, our newest UK office in Reading, or our newest region in Singapore. Where we work is a reflection of who we are as a business. What we do with the space is equally important.  At rEvolution, we proudly live at the intersection of sport and culture to authentically connect brands with fans, and for us, it’s just as important for us to give back to the communities in which we ourselves live ..read more
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REvolution Named Agency of Record for International Cricket Council Men’s T20 World Cup 2024
rEvolution Blog
by rEvolution
2M ago
rEvolution Named Agency of Record for ICC Men’s T20 World Cup 2024 Global integrated sports marketing agency to lead PR and marketing activation efforts for historic cricket tournament   FOR IMMEDIATE RELEASE Chicago, Ill., (April 22, 2024)– rEvolution, the global leader in sports marketing, announced today its appointment as the Agency of Record (AOR) to support the public relations and marketing activation efforts for the ICC Men’s T20 World Cup 2024. rEvolution will deliver a transatlantic effort comprised of integrated sports marketing experts across its Chicago and London headquarter ..read more
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Revving Up for BlackBook Motorsport Forum
rEvolution Blog
by rEvolution
2M ago
rEvolution’s Chris Hughes to moderate the ‘Navigating Motorsport as a Brand’ session  On April 25th, rEvolution will proudly serve as a gold partner for the 10th annual Blackbook Motorsport Forum. The forum, set to take place at The Kia Oval in London, United Kingdom, serves as a dynamic gathering of motorsports industry leaders and enthusiasts. The 2024 event will focus on navigating the transformation of motorsport over the last decade as well as the trends driving the industry forward into the next decade.  Chris Hughes, rEvolution’s Vice President of Integrated Client Services, i ..read more
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How Common Grassroot Narratives are Shaping Soccer’s and Pickleball’s Professional Leagues
rEvolution Blog
by rEvolution
2M ago
The following excerpt originally appeared on The Kitchen Pickleball. To read the full article, click here.  At first glance, soccer and pickleball couldn’t be more different.  Soccer’s history dates back thousands of years to the Han Dynasty; pickleball was invented in the 1960s. Soccer is primarily played with players’ feet; pickleball is a racquet sport involving “fast hands.” A soccer field is enormous at 81,000 square feet; a pickleball court is tiny at 800-880 square feet.  But look closer at the two, and you’ll notice some remarkable similarities – particularly from within ..read more
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FOX Sports & AEG Launch the College Basketball Crown
rEvolution Blog
by rEvolution
2M ago
Los Angeles (April 3, 2024) – Today, FOX Sports and AEG launch the College Basketball Crown, a new addition to the college hoops postseason landscape beginning in 2025. The 16-team tournament will highlight elite student-athletes and competitive postseason matchups from select conferences, bringing fans more high-level competition and compelling storylines during the most exciting time of the year. The inaugural College Basketball Crown is set to feature schools from the Big Ten, Big 12 and BIG EAST, with additional at-large participants. The College Basketball Cr ..read more
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EVP Julie Barnard asks: does racing still improve the breed?
rEvolution Blog
by rEvolution
3M ago
Racing has always placed extraordinary demands on drivers and machinery: that’s what is so compelling about it. The first time he heard about the Le Mans 24 Hours, a famous engineer declared, “I think the whole thing is crazy. Cars aren’t designed to stand that sort of strain for twenty-four hours.” That engineer was W.O Bentley, the year was 1923, and within seven years his cars had triumphed five times at Le Mans. Each year delivered more laps covered, greater reliability and higher performance than the preceding one – and all those benefits passed into road cars.   The saying ‘rac ..read more
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Reading First Look: Unveiling New Hub in Thames Valley Tech Sector
rEvolution Blog
by rEvolution
4M ago
rEvolution unveiled a brand-new office in the heart of the Thames Valley tech sector, and on the edge of the world-renowned motorsport valley. The new rEvolution hub is a strategic investment to accelerate global growth alongside our existing international HQ in London.  “We felt like we couldn’t even manage all the demand globally that we have just out of our London office,” said John Rowady, founder and CEO of rEvolution. “We actually needed more resources and because this is such a huge area, this became an important investment for us.” The First Look kicked off with members of rEv ..read more
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REvolution drives historic F1 partnership between Komatsu and Williams Racing
rEvolution Blog
by rEvolution
4M ago
Chicago, Ill., February 8, 2024 – rEvolution, the global leader in sports marketing, has helped to reignite a historic partnership in Formula 1 between heavy equipment manufacturer Komatsu and Willams Racing that sees Komatsu become Principal Partner of the British team. Announced at the team’s launch in New York City on Monday (February 5), the partnership reunites two innovation leaders, who shared a successful partnership in the 1980s and 1990s, for a brand-new multi-year deal at the pinnacle of technology and motorsport. Komatsu engaged rEvolution to provide sponsorship consultancy and str ..read more
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