Listen to episode 270 of the Digital and Social Media Sports podcast, in which Neil chatted with Nirupam Singh, Creative Director, Ghostwriter, Strategic Consultant — motorsports and sports tech businesses. In this episode, we discuss the growth of Formula One, the evolution of social media strategy and fan development for F1, where motorsports go from here, and more 101 minute duration. Listen on Apple, Spotify and YouTube Posted by Neil Horowitz Follow me on Twitter @njh287   Check out my LinkedIn articles ..read more

There was a pivotal moment early in Dan Gadd‘s career when he was with the Chicago Bears. Social media emerged and the Bears had content crushing on its website that presumably would also crush on social. But then it didn’t. “We had to take a step back and go, wait a minute, what’s going on here?” said Gadd, who today is the SVP of Growth for the Atlanta Dream of the WNBA. “There’s a different audience out here. This is not the avid group [visiting the website], this is just people who have followed the account because they’re a fan of the team, but they’re not paying attention to us on Monda ..read more

On episode 269 of the Digital and Social Media Sports Podcast, Neil chatted with Dan Gadd, SVP of Growth for the Atlanta Dream. He discusses insights and experiences from his career with the Jacksonville Jaguars, Chicago Bears, Taylor Strategy, Atlanta Falcons, and now the Atlanta Dream. What follows is a collection of snippets from the podcast. Click Here to listen to the full episode or check it out and subscribe to the podcast on Apple, Spotify, and YouTube. Atlanta Dream Exec Dan Gadd on Driving Fan Engagement and Growth, Serving the Audience First, Rallying around the Same ..read more

Listen to episode 269 of the Digital and Social Media Sports podcast, in which Neil chatted with Dan Gadd, SVP of Growth for the Atlanta Dream WNBA team. 101 minute duration. Listen on Apple, Spotify and YouTube Posted by Neil Horowitz Follow me on Twitter @njh287   Check out my LinkedIn articles ..read more

Listen to episode 268 of the Digital and Social Media Sports podcast, a best of, featuring parts of conversations with: Olivia Witherite, The Athletic, The GameDay, Webby Awards— full episode Matt Gardner, St. Louis Blues — full episode Burton Lee, Peterborough Petes, Professional Women’s Hockey League (PWHL) — full episode Jeramie McPeek, Phoenix Suns, Jeramie McPeek Communications — full episode Joe Pinchin, Leicester Riders, Chicago Bulls — full episode Listen below or on Apple, Spotify and Stitcher. 110 minute duration. Listen on Apple, Spotify or Stitcher. Posted by Neil Horowitz Follo ..read more

It’s a tough time for the media business. You may have heard. Headlines of layoffs and closures or consolidations in the greater media industry appear way too often. Amidst the ebbs and flows of news and media brands over the years, Awful Announcing has continued on, serving a sports media and business niche, even as competition for attention and the whims of social platforms change the game. I recently interviewed Ben Koo, CEO, Editor-in-Chief, and primary owner of Awful Announcing and its sister site The Comeback. I often hone in on a theme or two in podcast interviews in these posts, but K ..read more

On episode 267 of the Digital and Social Media Sports Podcast, Neil chatted with Neil chatted with Ben Koo, CEO and Editor-in-Chief of Awful Announcing and The Comeback.. What follows are some snippets from the episode. Click Here to listen to the full episode or check it out and subscribe to the podcast on Apple, Spotify, and YouTube. Awful Announcing CEO Ben Koo on Sports Media, the State of the Media Industry, Social Media Aggregators, and More from Neil Horowitz ..read more

Listen to episode 267 of the Digital and Social Media Sports podcast, in which Neil chatted with Ben Koo, Editor-in-Chief and CEO of Awful Announcing and The Comeback. 81 minute duration. Listen on Apple, Spotify and YouTube Posted by Neil Horowitz Follow me on Twitter @njh287   Check out my LinkedIn articles ..read more

Athletes working with brands is nothing new. There are tons of big-name brands that conjure everlasting associations with athletes in the minds of consumers. (which athlete[s] comes to mind when you think of McDonald’s, Nike, State Farm, or Gatorade?) These lucrative partnerships have been lining pockets and moving markets for over a century. But until recently the athlete sponsorship avenue was relatively limited. Sure, some smaller brands could activate locally, using players on the home team in radio or TV commercial spots between segments on the local news or morning drive show. Now, with ..read more

On episode 266 of the Digital and Social Media Sports Podcast, Neil chatted with Neil chatted with Ishveen Jolly, Co-Founder and CEO of OpenSponsorship. What follows are some snippets from the episode. Click Here to listen to the full episode or check it out and subscribe to the podcast on Apple, Spotify, and YouTube. div style=”margin-bottom:5px”>Episode 265 Snippets: Jordan Moore of USC Athletics from Neil Horowitz ..read more