On episode 275 of the Digital and Social Media Sports Podcast, Neil chatted with Joe Setley, Senior Director of Social Media and Content Strategy for Top Rank Boxing. What follows are some snippets from the episode. Click Here to listen to the full episode or check it out and subscribe to the podcast via iTunes or listen on Spotify or Stitcher ..read more

Listen to episode 275 of the Digital and Social Media Sports podcast, in which Neil chatted with Joe Setley, Senior Director of Social Media and Content Strategy for Top Rank Boxing. 69 minute duration. Listen on Apple, Spotify and YouTube Posted by Neil Horowitz Follow me on Twitter @njh287   Check out my LinkedIn articles ..read more

What is the total addressable market for a sports team? Depending on who you’re talking to, the answer may be everybody who lives within a certain radius of the team’s home city or venue all the way up to, well, everybody in the world with a pulse. With seemingly limitless goals, it’s a delicate dance for sports marketers and strategists to try and be everything to everyone while understanding the most effective use of not-limitless time and resources to develop the healthiest, lasting fan base. The key is to put the fans first. Sure, that sounds like a ‘Duh’ comment, but in the endless chase ..read more

On episode 274 of the Digital and Social Media Sports Podcast, Neil chatted with Ruben Dominguez, Senior Director, Social Media Content and Strategy for the Portland Timbers MLS club. What follows are some snippets from the episode. Click Here to listen to the full episode or check it out and subscribe to the podcast on Apple, Spotify, and YouTube ..read more

Listen to episode 274 of the Digital and Social Media Sports podcast, in which Neil chatted with Ruben Dominguez, Senior Director, Social Media Content and Strategy for the Portland Timbers MLS club. 79 minute duration. Listen on Apple, Spotify and YouTube Posted by Neil Horowitz Follow me on Twitter @njh287   Check out my LinkedIn articles ..read more

What are the common experiences to which everyone — like, every single person — can relate? The ultimate connective tissue between you and any random stranger you may encounter. There’s the local weather, food you like to eat, and, in some form or fashion — sports. Maybe you played a sport growing up, you or your friends or family are a fan of a team, your son or daughter plays a sport or their friends do, you keep an eye on the former classmate who qualified for a national team, your coworker tells you about their fantasy team or bets — the total addressable market for sports can really be ..read more

On episode 273 of the Digital and Social Media Sports Podcast, Neil chatted with Wayne Kimmel, Managing Partner, SeventySix Capital, member of multiple company boards, host of the SeventySix Capital Sports Leadership Show, and sports business thought leader. Also check out SeventySix Capital’s weekly This Week in Sports Business newsletter. What follows are some snippets from the episode. Click Here to listen to the full episode or check it out and subscribe to the podcast on Apple, Spotify, and YouTube ..read more

It’s no secret that the media industry has been in a state of flux. That’s pretty much been the case since we were all firing up those America Online CDs back in the ’90s (man, I’m old). But flux doesn’t mean the sky is falling. It’s just that in an age of endless content and aggressive aggregation, it’s the ‘brands’ — and that includes individuals — that have a leg up as the old paradigms of interruptive advertising, of borrowed attention, are not necessarily the primary revenue stream for media companies. When you list media businesses that are innovating new models and monetizing audiences ..read more

On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director, Licensing and Business Development for Barstool Sports. What follows are some snippets from the episode. Click Here to listen to the full episode or check it out and subscribe to the podcast on Apple, Spotify, and YouTube ..read more

Listen to episode 272 of the Digital and Social Media Sports podcast, in which Neil chatted with Brian Fitzsimmons, Director, Licensing and Business Development for Barstool Sports. 80 minute duration. Listen on Apple, Spotify and YouTube Posted by Neil Horowitz Follow me on Twitter @njh287   Check out my LinkedIn articles ..read more