How Barstool Sports is Innovating the Media Business, Leveraging their IP into New, ‘Obvious’ Revenue Streams
Digital and Social Media Sports Podcast
by njh287
2d ago
It’s no secret that the media industry has been in a state of flux. That’s pretty much been the case since we were all firing up those America Online CDs back in the ’90s (man, I’m old). But flux doesn’t mean the sky is falling. It’s just that in an age of endless content and aggressive aggregation, it’s the ‘brands’ — and that includes individuals — that have a leg up as the old paradigms of interruptive advertising, of borrowed attention, are not necessarily the primary revenue stream for media companies. When you list media businesses that are innovating new models and monetizing audiences ..read more
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Episode 272 Snippets: How Barstool Sports Has Mastered the Content to Commerce Paradigm
Digital and Social Media Sports Podcast
by njh287
1w ago
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director, Licensing and Business Development for Barstool Sports. What follows are some snippets from the episode. Click Here to listen to the full episode or check it out and subscribe to the podcast on Apple, Spotify, and YouTube ..read more
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Episode 272: Brian Fitzsimmons on the Business of Barstool Sports and Monetizing Personalities, IP, and Parasocial Relationships
Digital and Social Media Sports Podcast
by njh287
2w ago
Listen to episode 272 of the Digital and Social Media Sports podcast, in which Neil chatted with Brian Fitzsimmons, Director, Licensing and Business Development for Barstool Sports. 80 minute duration. Listen on Apple, Spotify and YouTube Posted by Neil Horowitz Follow me on Twitter @njh287   Check out my LinkedIn articles ..read more
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The Evolution of the Creative Operation in Sports and Why It Needs Leadership and Structure
Digital and Social Media Sports Podcast
by njh287
2w ago
What’s your LinkedIn bio snippet? You know, most people have their job title and the place they work. Others have something more operative, like what they ‘do.’ Although I don’t love the vague nature of the latter, it’s an instructive way to think about one’s job. The answer to the infamous question from the Bobs in the Office Space: ‘What would you say you do here?’ (look it up, kids, and watch the movie if you haven’t seen it!). It’s not so aggrandized to characterize the actual day-to-day work as something more grandiose, but to understand how producing that video, writing that email, or b ..read more
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Turning Casual Into Lifelong Fans: The Opportunity and Challenge for F1
Digital and Social Media Sports Podcast
by njh287
1M ago
The rise of Formula 1 in the US has been remarkable. And the sport’s path to primetime — their media rights deal went from $5 million per year in the US to nearly $100 million when the next deal was signed — is an illustration of how sports can develop fandom. It’s perhaps a bit reductionist to say ‘Drive to Survive’ in summing up the league’s explosion in popularity in the States. The Netflix docuseries had a significant effect, to be sure, but it’s what happened before and after that created fans of the sport, not just fans of the show. A milestone that preceded Drive to Survive was Liberty ..read more
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Episode 270 Snippets: How Formula 1 is Going Mainstream and the Key to Sustaining the Growth
Digital and Social Media Sports Podcast
by njh287
1M ago
On episode 270 of the Digital and Social Media Sports Podcast, Neil chatted with Nirupam Singh, Creative Director, Ghostwriter, Strategic Consultant — motorsports and sports tech businesses. What follows are some snippets from the episode. Click Here to listen to the full episode or check it out and subscribe to the podcast on Apple, Spotify, and YouTube. Nirupam Singh on Fan Development, Growth, and the Future of Formula 1 from Neil Horowitz ..read more
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Episode 270: Nirupam Singh on the Evolving Social Media Strategy of Formula 1 and Creating Lifelong Fans and Evangelists
Digital and Social Media Sports Podcast
by njh287
1M ago
Listen to episode 270 of the Digital and Social Media Sports podcast, in which Neil chatted with Nirupam Singh, Creative Director, Ghostwriter, Strategic Consultant — motorsports and sports tech businesses. In this episode, we discuss the growth of Formula One, the evolution of social media strategy and fan development for F1, where motorsports go from here, and more 101 minute duration. Listen on Apple, Spotify and YouTube Posted by Neil Horowitz Follow me on Twitter @njh287   Check out my LinkedIn articles ..read more
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The Art and Science of Winning Fans: Strategies for Driving Engagement, Growth, and Revenue in Sports Marketing
Digital and Social Media Sports Podcast
by njh287
1M ago
There was a pivotal moment early in Dan Gadd‘s career when he was with the Chicago Bears. Social media emerged and the Bears had content crushing on its website that presumably would also crush on social. But then it didn’t. “We had to take a step back and go, wait a minute, what’s going on here?” said Gadd, who today is the SVP of Growth for the Atlanta Dream of the WNBA. “There’s a different audience out here. This is not the avid group [visiting the website], this is just people who have followed the account because they’re a fan of the team, but they’re not paying attention to us on Monda ..read more
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Atlanta Dream Exec Dan Gadd on Driving Fan Engagement and Growth, Serving the Audience First, and Connecting the Dots
Digital and Social Media Sports Podcast
by njh287
2M ago
On episode 269 of the Digital and Social Media Sports Podcast, Neil chatted with Dan Gadd, SVP of Growth for the Atlanta Dream. He discusses insights and experiences from his career with the Jacksonville Jaguars, Chicago Bears, Taylor Strategy, Atlanta Falcons, and now the Atlanta Dream. What follows is a collection of snippets from the podcast. Click Here to listen to the full episode or check it out and subscribe to the podcast on Apple, Spotify, and YouTube. Atlanta Dream Exec Dan Gadd on Driving Fan Engagement and Growth, Serving the Audience First, Rallying around the Same ..read more
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Episode 269: Dan Gadd on Creating What Audiences Want and Building a Cohesive Fan Growth and Engagement Strategy
Digital and Social Media Sports Podcast
by njh287
2M ago
Listen to episode 269 of the Digital and Social Media Sports podcast, in which Neil chatted with Dan Gadd, SVP of Growth for the Atlanta Dream WNBA team. 101 minute duration. Listen on Apple, Spotify and YouTube Posted by Neil Horowitz Follow me on Twitter @njh287   Check out my LinkedIn articles ..read more
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