How Joe Pulizzi Built and Sold His Business for $15 Million: A 5-Step Process In 2008, Joe Pulizzi and his wife were broke, yet they set a goal to sell their future business for $15 million in seven years. In this episode, Ash Roy breaks down Joe's five-step process that led to achieving this goal with the Content Marketing Institute. Steps include understanding that building a business is a marathon, breaking goals into balanced categories, building a loyal audience, focusing on a single channel before diversifying, and delivering content consistently over a long period. Joe also shares the t ..read more

Avoid these common digital marketing mistakes to ensure success in your online campaigns. Watch this video for valuable insights and tips on how to avoid these pitfalls! In this video, learn about the eight common marketing mistakes that many business owners make, as shared by an experienced entrepreneur who's made these mistakes himself. From chasing shiny objects to not focusing on a niche or keeping track of ROI, each mistake is explored with practical insights and solutions to help you avoid these pitfalls. Links mentioned: Conversation with Seth Godin- https://www.productiveinsights.com/p ..read more

In this episode, we delve into Apple's remarkable marketing strategies and its multi-layered product approach. Highlighting examples like the iPhone's integration as a distribution channel for apps and media, and the M series chips' AI capabilities, the discussion brings valuable insights for small business owners. Joined by David Meerman Scott, we analyze Apple's deep understanding of its customers and their needs, exemplified by iconic marketing phrases like 'a thousand songs in your pocket. Timestamps: 00:00 Introduction to Apple's Marketing Strategy 00:21 Apple's Multi-Layered Product Appr ..read more

In this episode, I share my journey from the corporate cubicle to entrepreneurship. If you're a professional considering striking out on your own, or a business owner then this episode is for you. I discuss the mistakes I made, and lessons I learned on my journey. I explain my realization around my values having changed and the importance of stepping out of my comfort zone. You'll discover how journaling played a crucial role in my self-awareness and decision-making at inflection points. Join me for an insightful conversation about finding true fulfilment by aligning your life and business wit ..read more

In this episode, I chat with Neil Patel, a leading figure in digital marketing. We dive into how AI is shaking things up in SEO and content creation. Neil breaks down the latest trends in online marketing and offers practical advice for businesses adapting to these changes. We explore how search engines are evolving and what it means for marketers and content creators. Whether you're running a business, managing social media, or creating content, you'll find valuable insights here to help you stay ahead in the digital world. Timestamps: 00:00 Introduction 00:14 The Importance of Building a Bra ..read more

In this episode, I sat down with Emmy-winning designer and Founder of The Futur Chris Do to explore his incredible journey from a refugee in Vietnam to founder of The Futur. Chris shares valuable lessons on branding, building a successful business, and the power of hard work. We delve into Apple's marketing genius, using AI to achieve business goals, and the importance of humility and critical thinking. Additionally, Chris provides practical advice on growing your YouTube channel and fostering a thriving entrepreneurial community. Join us for actionable insights and motivation, and learn more ..read more

In this episode, I sit down with Justin Welsh to discuss his impressive LinkedIn strategy that's generated $8 million in revenue. Justin shares his insights on: Crafting effective LinkedIn posts Optimizing your profile for conversions Simplifying complex ideas for your audience We also explore the concept of "unique knowledge" and how it can set you apart in your niche, using James Clear's work on habits as an example. Justin's approach to content creation and business growth is both practical and innovative. Whether you're looking to improve your LinkedIn presence or build a content-based bus ..read more

Hey there! I'm Ash Roy, founder of Productive Insights. After 12 years of creating content, I'm sharing my best tips to help you build a killer content strategy. In this video, you'll learn: 1. How to truly understand your audience (hint: it's not just about surveys) 2. Why a content calendar is a game-changer (and you don't need fancy tools) 3. The power of diversifying your content formats 4. How to use AI tools like ChatGPT to analyze your audience and content performance 5. The importance of documenting your journey, challenges and all 6. How to systemize your creativity for better results ..read more

5 Common Business Mistakes to Avoid - Lessons from a Business Owner In this video, Ash Roy, founder of Productive Insights, shares 5 major mistakes he made while building his business since 2013. He will explain each mistake with real-life examples and offers practical advice for business owners at any stage. Whether you're just starting out or looking to improve your existing business, these tips can help you move forward. Watch to learn: Why having a product is important for business How to identify your ideal customer The meaning of wealth in business The benefits of building an audience fi ..read more

Want to crush your goals like the pros? Ash Roy's got you covered with 5 awesome tips from Brian Tracy's book 'Goals'. You'll learn cool stuff like why writing your goals down is a game-changer (it's not what you think!) and how to make your habits work for you. Ash even shares some of his own tricks. Plus, there's a surprise cameo from Brian Tracy himself! Whether you're building a business or just trying to get more done, this video's packed with practical advice you can use right away. Timestamps: 00:00 Introduction to Goal Setting 00:58 Insight 1: Clarity is Key 02:14 Insight 2: Building H ..read more