I’m teaching my husband the basics of event marketing so I thought I’d also share my methodology as a blog post. Disclaimer: I’m writing this under insomnia at 3am and it hasn’t been proofread.  Part I – Set Up 1. Core Event Pitch First prepare your core event “elevator pitch” along with a more detailed […] The post Event Marketing – the Basics appeared first on Mandi's Lindy Hop Blog ..read more

In the last year, I have decided to step away more from direct leadership in the Lindy Hop community. Now that I’m finally starting to truly understand feelings of cultural appropriation, I want to step back from that kind of work, and particularly from profiting from Lindy Hop. I will not be teaching Lindy Hop […] The post New Blog: Stepping Out Vintage appeared first on Mandi's Lindy Hop Blog ..read more

Message of Resignation from Mandi Gould from the FMF Board https://www.facebook.com/237836633010762/videos/1092912114506467 After many years, I am leaving the board of the Frankie Manning Foundation in order to make room for new Black leadership. I recorded this message a couple of months ago and would like to share it now as I wrap up my work. […] The post My resignation from the board of the Frankie Manning Foundation appeared first on Mandi's Lindy Hop Blog ..read more

We benefit from a Black dance. “You should try Lindy Hop, it’s super fun!” “You’ll join an amazing community!” “It’ll change your life!” We hold dances for entertainment. We teach classes for our profit. We run events that perpetuate the carefree atmosphere that we’ve told ourselves is part of Lindy Hop. The rewards that we […] The post Lindy Hoppers: We benefit from a Black dance. appeared first on Mandi's Lindy Hop Blog ..read more

This is a continuation of the blog post I started here. In Part 1, I talked about your offering, aka. your value proposition, and monetization considerations. Now I’ll get into what will make or break your success: marketing. Marketing is Everything I believe that marketing is the most important part of your online business. It […] The post Online Marketing for Lindy Hoppers – Part 2 appeared first on Mandi's Lindy Hop Blog ..read more

Nice graphic pending! Several months ago I was asked to write a blog about marketing for Lindy Hoppers. At the time, the idea was to write about marketing tips for local schools to grow. Being busy running my own marketing agency and taking care of my clients, I never got around to it. Since then, […] The post Online Business & Marketing for Lindy Hoppers – Part 1 appeared first on Mandi's Lindy Hop Blog ..read more

I posted this in a Toronto discussion after hearing a new band play at our Saturday dance in Toronto. *** POSTED ON MONDAY, JANUARY 6th –  I enjoyed hearing the new band on Saturday. They are very good and my following comment is not a reflection at all on the quality of the band… But […] The post Lindy Hop music *needs* drums appeared first on Mandi's Lindy Hop Blog ..read more

For years we thought about how in 2020 it would be 100 years since the 1920s and that we would need to plan a big party. Well now the return of the ’20s is imminent and I’m doing just that! I’m the organizer of Roaring Twenties Events in Toronto and I couldn’t be more excited! […] The post Roaring Twenties Events appeared first on Mandi's Lindy Hop Blog ..read more

Somehow I didn’t get around to doing any kind of recap of Swedes in New York City here. I was just too busy! The event has come and gone. It was a lot of work but very rewarding. Being able to connect students with some of my very favourite dancers in the whole world is […] The post Swedes in New York City appeared first on Mandi's Lindy Hop Blog ..read more

I’ve been thinking a lot about community organizers since Gero Hajek passed away. In the dance community (and I’m sure in most communities) organizing is a labour of love. It’s not “thankless” but the level of thanks that you receive is never equal to the amount of work that you put into it. And that’s […] The post Dance Organizers & Gero Hajek appeared first on Mandi's Lindy Hop Blog ..read more