Ghost Lifestyle founder and CEO Dan Lourenço is back for his six appearance on the PricePlow Podcast, and this one’s quite the catch-up, with discussion of all things big and small. Dan Lourenço returns to the PricePlow Podcast for the sixth time to discuss the Legend V4 launch, the first half of 2024, and the Ghost 100 Year Plan in Episode 143 This episode focuses mainly on the Ghost Legend V4 launch, which brings a massive formula (look at the size of the tub in the picture) yet at a lower price. We get into the economics and data (or lack thereof) for this decision, then catch up on other ..read more

New Bum Energy Champion Mentality: White Monster Killer? This citrus grapefruit drink boasts focus-boosting Cognizin and lower caffeine than White Monster. In May, RAW Nutrition took major ground with two new formulas. First, they released CBUM Essential Charged, which is a beefed-up version of CBUM Essential Pre-Workout with even more stims, meaning you’ll be primed for new PRs in the gym. Next, they released the RAW Nutrition Protein RTD, which is a grab-and-go protein shake that makes hitting your macros easier and more convenient than ever. Now, though, the team’s other side is throwing ..read more

In episode #138 of the PricePlow Podcast, we introduce you to Gary Millet, the co-founder of Axcess Global, the parent company of Ketone Labs, Real Ketones, Vault, and many others. This is a continuation of Episode #131 with Rob Rogers, Gary’s business partner. In the previous episode, Rob explained how goBHB was back on the market, and took us through some of the business dealings over the past decade with the ingredients. Gary Millet of Ketone Labs / goBHB joins the PricePlow Podcast for Episode #138 to talk about the future of BHB research and exciting new applications to come. With Gary ..read more

5-time Mr. Olympia Classic Physique champion Chris Bumstead has been crushing it with Raw Nutrition, with recent pre-workout releases like CBum Essential Pre-Workout and Thuper Thavage. But aside from pre-workouts, he also has an energy drink brand resting on the other end of the energy spectrum — it’s the highly acclaimed BUM Energy. You read that right – Bum Energy Drink is now available in a Root Beer flavor that just hits the spot! Normally, energy drinks are an arms race to see who can pack the most caffeine and other ingredients into a single can. Refusing to bend to orthodoxy, CBum to ..read more

If you’re reading this blog, you’ve probably seen it all – keto, atkins, paleo, carnivore, low-fat, the list goes on. What pretty much all popular diets have in common is their emphasis on maintaining healthy blood glucose. It’s now accepted common sense that we should try to keep glucose in a reasonable range, without excessively high peaks or low troughs. Vault Caffeine-Free Brain Energy Drink is powered by a whopping dose of two forms of BHB – Free-Acid D-BHB and Potassium D-BHB… a combination that feels downright phenomenal And of all the systems in the body, there’s none more sensitive ..read more

For Episode #131 of the PricePlow Podcast, we sat down with Rob Rogers from Axcess Global, the parent company of Ketone Labs, Real Ketones, Vault, and many others. Ketone Labs is best known for selling goBHB, the patented exogenous BHB dietary supplement ingredient — which is the main topic of this podcast. Rob and his business partner Gary Millet recently marked their 10th anniversary working together. This was filmed on a morning before the doors of Expo West started, and Rob brings a strong message: goBHB is back on the Market! Rob Rogers of Ketone Labs joins PricePlow for Episode 131 to e ..read more

Does the market really need another energy drink? Before late 2022, we would have said no… until we learned about enfinity paraxanthine, introduced to the world in Episode #072 of the PricePlow Podcast. Shortly after its introduction, the naturally-sweetened UPDATE energy drink formula was released containing the novel caffeine replacement ingredient. Update Energy Drink is the first to use enfinity paraxanthine, caffeine’s replacement! This is a seriously impressive drink, which is no doubt why such health and wellness heavy-hitters like Ben Greenfield have signed onto its official endorsem ..read more

Back in July, we covered Inspired Nutraceuticals’ DVST8 DARK Pre-Workout – a formula for anyone who wants to hone their edge. Or in Jungian terms, integrate their shadow. It’s an impressive formula in many ways, featuring some novel ingredients and generous doses of familiar ones. DVST8 Dark Now in RTD Form Inspired Nutra’s DVST8 Dark RTD comes at a huge 400 milligrams of caffeine and is the first pre-workout drink we’ve seen with nitrates for epic pumps! Well, now Inspired is coming out with DVST8 Dark RTD — a ready-to-drink (RTD) variation of the pre-workout! This means no powder, no mixin ..read more

At SupplySide West 2024, one of the biggest events was a panel discussion held at the Kyowa Hakko USA booth, featuring a star-studded cast of influential industry advocates: Dan Lourenço – Founder and CEO of Ghost Joey Savage – Chief Scientific Officer of Glaxon Chris Lockwood – VP of Scientific Affairs at Nutrabolt David Sandler – Scientific Consultant and COO of Jupiter Wellness The topic of the panel was The Growth of Branded Ingredients, with an initial focus on Cognizin Citicoline, an ingredient used by everyone listed above. The episode offers fresh and unique perspectives from each m ..read more

Take a look at what just came across the Arms Race Nutrition Instagram:[1] View this post on Instagram A post shared by Julian Smith (@smith.julian) The Arms Race Harness RTD is Coming! Arms Race Nutrition, the active sports supplement company co-owned by Doug Miller and Julian Smith, is well-known for their Harness pre-workout supplement. But sometimes, you want some on-the-go, no mixing necessary. To answer the call, ARN has announced the forthcoming Harness RTD, which, from the looks of the introductory video,[1] will have five flavors. About 355 milligrams caffeine total One thing D ..read more