The Dark Side of Coupon Extensions
BrandLock - Blog
by Rajnil Thakur
2y ago
Consumers today want deals, and coupon extensions are a hassle-free way to get them. Our estimate suggests over 10 percent of online shoppers use coupon extensions to save money when shopping online.  Thanks to the shift in consumer preference to online shopping, eCommerce merchants are embracing coupon extensions as an important part of their coupon […] The post The Dark Side of Coupon Extensions appeared first on Brandlock ..read more
Visit website
Ad Injections: A Primer for Ecommerce Merchants
BrandLock - Blog
by Rajnil Thakur
2y ago
Many eCommerce companies do not realize that a significant portion of shoppers that visit their website experience distractions from unsolicited ads and pop-up coupons. These ads redirect shoppers to competitor websites, display unwanted content, and fraudulently tag conversions to collect affiliate fees. The miscreant: Ad injections. What are Ad Injections? Ad injections are unauthorized software […] The post Ad Injections: A Primer for Ecommerce Merchants appeared first on Brandlock ..read more
Visit website
10 Psychological Pricing Strategies for Ecommerce Business
BrandLock - Blog
by Rajnil Thakur
2y ago
In our earlier article, we spoke about the psychology of discounts and various tactics online businesses can apply to influence customer behavior. This article continues the idea of using customer psychology in eCommerce to drive consumption with psychological pricing. What is Psychological Pricing? Psychological pricing is a marketing strategy that uses pricing to influence shopping […] The post 10 Psychological Pricing Strategies for Ecommerce Business appeared first on Brandlock ..read more
Visit website
Revenue Per Visitor: The Most Valuable Metric for Ecommerce Merchants
BrandLock - Blog
by Rajnil Thakur
2y ago
Revenue Per Visitor: The Most Valuable Metric for Ecommerce Merchants There are numerous metrics to track and measure the performance of your eCommerce business. We understand that it can sometimes be difficult to know what metrics to monitor, especially the ones that show revenue. Paying attention to your website’s Revenue Per Visitor (RPV) is useful […] The post Revenue Per Visitor: The Most Valuable Metric for Ecommerce Merchants appeared first on Brandlock ..read more
Visit website
Customer Psychology in Ecommerce: Discounts
BrandLock - Blog
by Rajnil Thakur
2y ago
Customer Psychology in Ecommerce: Discounts Understanding customer psychology is one of the key aspects for the success of any business. Tapping into the customer behavior helps eCommerce merchants to convert more visitors into consumers. Online shopping swiftly increased in early 2020 and changed buying habits.  ~15-30% growth in customers who purchase online  79% of customers […] The post Customer Psychology in Ecommerce: Discounts appeared first on Brandlock ..read more
Visit website
How To Curb Your Dependence On Affiliate Coupon Marketing
BrandLock - Blog
by Melissa Rodrigues
2y ago
Generally, coupons and cashback sites play an important role in a brand’s affiliate marketing program. eCommerce brands use them to drive sales and revenue from deal-seeking or price-sensitive consumers, help move surplus inventory, and generate abundant brand awareness. But brands need to rethink the risk versus reward returns when investing extensively in the affiliate ecosystem.  […] The post How To Curb Your Dependence On Affiliate Coupon Marketing appeared first on Brandlock ..read more
Visit website
Black Friday 2021: Managing Holiday Online Shopper Frustrations
BrandLock - Blog
by Rajnil Thakur
2y ago
Many holiday shoppers are searching for the right gift at the right price and are willing to try new online stores for better Black Friday deals.  To adapt to holiday shopping behavior, brands need to safeguard the online customer experience. The slightest distress while shopping online can frustrate shoppers and make them leave your website. […] The post Black Friday 2021: Managing Holiday Online Shopper Frustrations appeared first on Brandlock ..read more
Visit website
Protecting Your Ecommerce Margins This Black Friday
BrandLock - Blog
by Rajnil Thakur
2y ago
Black Friday is expected to be the busiest shopping day of the 2021 holiday shopping season. Unfortunately, in this day and age of hyper-competition, Black Friday has evolved from a cultural shopping experience to a more task-driven ecommerce event. Between free shipping, fulfillment fees, and blanket discounts, Black Friday promotions can be extremely demanding on […] The post Protecting Your Ecommerce Margins This Black Friday appeared first on Brandlock ..read more
Visit website
Three Key and Effective Ways to Reduce Shopping Cart Abandonment
BrandLock - Blog
by Melissa Rodrigues
2y ago
7 out of 10 customers visiting your store today are probably going to abandon their shopping cart. Shopping cart abandonment takes place during the checkout process of an online order when potential customers change their minds and drop off before completing the purchase. Cart abandonment is an important metric to measure for online retailers of […] The post Three Key and Effective Ways to Reduce Shopping Cart Abandonment appeared first on Brandlock ..read more
Visit website
What Shoppers Want From Their Online Customer Journey With A Brand
BrandLock - Blog
by Vanhishikha Bhargava
2y ago
Many consumers feel brands with online stores aren’t able to deliver a great shopping experience. According to a study by Salesforce, nearly 64% of global consumers stated that their expectations from online brands have grown over time. Around 53% of them say that most brands are not able to match them. The study even went […] The post What Shoppers Want From Their Online Customer Journey With A Brand appeared first on Brandlock ..read more
Visit website

Follow BrandLock - Blog on FeedSpot

Continue with Google
Continue with Apple
OR