Introduction Holiday shoppers don’t just mean the “I’m planning to spend (more than I usually do during the other months) for my holiday season needs by capitalizing on seasonal trends, special deals, and promotions” type.   It covers impulse buyers — who make unplanned purchases motivated by emotional triggers such as peer pressure or “FOMO” from the holiday trends, gift givers — who are purchasing products for others, early bird or last-minute shoppers, and shoppers of different demographics (age, gender, spend threshold, etc).  Amidst all these characteristics, one thing th ..read more

Want to truly stand out in this competitive e-commerce landscape and enjoy the fruits of holiday season success?  Easy. Give your customers what they want.  What customers want The increase in e-commerce-based technology, changes in the status quo of online shopping, ever-dynamic trends, etc have all turned customers’ wants into needs. Don’t forget, these interests keep on changing YoY.  Sure, you can do the bare minimum and just meet ends. But that doesn’t cut through today’s landscape.  You really need to understand your customers’ mindset, go the extra mile, and give ..read more

Do you know what customers search for in the checkout page? It’s the estimated delivery date. Yes  45% of customers abandon their carts because of unsatisfactory delivery options.(hhipbob) It is important to provide your customers with accurate shipping information including estimated delivery date. What is estimated delivery date? 46% of e-commerce customers prefer to know the ETA of their package before they place their order (timesofIndia) An estimated delivery date is the exact date on which the package the customer has ordered would reach their doorstep. It depends o ..read more

Brand storytelling is a relatively less used term. E-commerce sales have been explosively growing. There’s a reason why people prefer to shop online. Correction, there’s not one reason, there are so many reasons. Starting with convenience, people can shop whenever they want, wherever they want, however they want, in any device they want. You know what I mean, right? And second, there are so many coupon codes, discount codes, special offers online, and exclusive online products. Other reasons include reviews, people can meticulously read what others think about a particular product and make a ..read more

Everything That Is In Control And That Isn't As an e-commerce merchant, you put in a lot of effort to meticulously curate the stage of the customer journey that is under your control to motivate them to click that “BUY” button, make a successful sale, and bring in profits.  However, at this critical juncture, the reins of control slip from your grasp. This part of the customer journey that follows: from dispatch to delivery or, in some cases, returns — known as “the post-purchase phase”, is filled with uncertainties and challenges.  To make things worse, these challenges have the p ..read more

The Post-purchase CX Mandate Knowing what’s coming and staying ahead of delivery and return-related issues is key to perfecting post-purchase. However, e-commerce post-purchase issues are nothing out of the ordinary, especially during times like the Holiday Season. The impact they bring is catastrophic — wrecking customer experience, straining customer support teams, and ultimately threatening profit margins. Regardless of who the shipping partner is, a leading carrier or a 3PL, some hard truths that you deal with are.  E-commerce post-purchase is a missed opportunity in the current st ..read more

Gorgias is a powerful customer service helpdesk software that strives to help e-commerce merchants provide exceptional customer service and turn your customer service into a profit center. LateShipment.com is a post-purchase automation platform specializing in providing solutions for e-commerce businesses like Princess Polly, SlumberPod, 1st Phorm, and many more to enhance their post-purchase customer experience. LateShipment.com offers a range of tools designed to craft superior order delivery and returns experiences (all, while optimizing shipping costs with Parcel Audit and Shipping Refun ..read more

The holiday season should be a time for e-commerce businesses to celebrate after making successful sales but not stress about the possibility of your customers holding you accountable for their packages getting lost and damaged in transit.  On-time deliveries are a critical factor when it comes to e-commerce deliveries but in most cases, an apology paired with a replacement or a discount can make up for the delay. However, certain package issues such as theft or damage are recognized only when the package makes its way to the customer.  The good news is that you don’t have to face ..read more

Did you know that 7 in 10 customers abandon their cart?(statista). The number one reason for cart abandonment is the additional charges levied during checkout. Streamlining your checkout processes and making sure that your checkout page provides as much information as it can,is a key factor to turning a potential customer into an actual customer. Especially with the holiday rush coming in, you need to optimize  every single page.  Why Optimizing a Checkout Page is Important this Holiday Season? The holiday season is when the cart abandonment rate is really high compared to the no ..read more

As a brand, do you have social media handles? Of course, you do. Every brand has a social media handle which establishes its presence online and communicates with its customers from a social standpoint. Posting regularly on social media also informs the customer about what the brand has been doing. Many customers often search for a brand on social media platforms first, before they go to their official website. For many brands, social media provides a first impression of the brand for the customers. Have you been posting constantly and catching up with the current trends? Don’t get us starte ..read more