If you’re an e-commerce merchant who wants their business to become successful, you need to become the customers’ favorite (offer them a great experience, stay ahead of the competition, improve profit margins, and whatnot). However, a customer’s journey with your e-commerce business is filled with multiple issues regarding the website, payment, checkout, and much more… But our focus is not on these issues. Of course, not dismissing them as trivial but when you think about it the hurdles or pain points on your customers’ pre and purchase phase of the journey account for minimal damage and are ..read more

Nidhi is the face of LoveNspire. LoveNspire is a thriving D2C store specializing in culturally rich, ethnic products that include over 2500 products. They sell handcrafted gift items, jewelry, home and festive decor. Born during the pandemic, they’ve grown from a one person operation to a global store, catering to customers all over US, Europe and Canada.  That’s a huge leap in four years. And not only that, the brand has over 3000+ 5-star reviews. We eagerly listened as Nidhi Spilled the Tea on How LoveNspire racked up these awesome reviews. Would you like to throw some light on wha ..read more

The shipping and delivery phase of an e-commerce order is filled with opportunities or ‘touchpoints’ that you can capitalize on to convert one-time shoppers into repeat customers and spread positive word of mouth to influence their close ones, all while hoping that you don’t encounter any challenge that can infuriate your customers and get your costs ridiculously high. Some of these challenges might be common and inevitable but doesn’t mean you have to step back and watch. Here’s taking a deeper look at them for better understanding and how you can overcome them. Frequent Shipping and Deliv ..read more

Not just post-purchase or even e-commerce, but most blogs that you sit down to read, either in your leisure time or on the go — tell you two things. You can either do this or do not do this. How about something different for a bit? How about sitting and just looking at memes that perfectly describe the rollercoaster of emotions that you usually go through at your work?  Well, most work memes describe conditions at the workplace or a specific situation, like a customer coming in with a weird request. How about another change? Let’s talk about memes that capture what your customers (and m ..read more

The success of an e-commerce business depends on a lot of factors — venturing into new markets, net profits made during a quarter, rapport shared with customers and the general public, offering quality products and services, etc. As a merchant, you initiate and perform a list of activities that contribute to said success — be it by improving the shopping experience, coming up with offers, or leveraging tools.  Success may be a very broad topic but there are narrow, definite ways to measure the outcome of success for particular aspects of your business. One such measure is Customer Lifet ..read more

The post-purchase is an exciting phase for your customers, as it is the last station before they get to their destination called happiness from collecting their orders. However, with most e-commerce merchants not having much awareness about the post-purchase phase and unwillingly neglecting its events, the ‘exciting phase’ is also one of the ‘most anxious’ phases for customers.  This anticipation of order deliveries facing issues (understandable, as 1-in-5 parcels shipped face delivery issues) leads to customers bombarding your support team with WISMO or Where IS My Order? Inquiries.&nb ..read more

With increased holiday sales comes an inevitable surge in returns and exchanges that could be a challenge post the shopping fiesta of BFCM and Christmas.  January is the peak month for package returns, with e-commerce businesses seeing 51% of the returns in a given year. However, the number of returns is generally high through December, January, and early February.  Fair warning: The problem is never returns but the challenges businesses face when they’re unequipped to deal with the sudden influx of returns be it due to falling prey to misconceptions or not having proper strategies ..read more

Introduction Holiday shoppers don’t just mean the “I’m planning to spend (more than I usually do during the other months) for my holiday season needs by capitalizing on seasonal trends, special deals, and promotions” type.   It covers impulse buyers — who make unplanned purchases motivated by emotional triggers such as peer pressure or “FOMO” from the holiday trends, gift givers — who are purchasing products for others, early bird or last-minute shoppers, and shoppers of different demographics (age, gender, spend threshold, etc).  Amidst all these characteristics, one thing th ..read more

Want to truly stand out in this competitive e-commerce landscape and enjoy the fruits of holiday season success?  Easy. Give your customers what they want.  What customers want The increase in e-commerce-based technology, changes in the status quo of online shopping, ever-dynamic trends, etc have all turned customers’ wants into needs. Don’t forget, these interests keep on changing YoY.  Sure, you can do the bare minimum and just meet ends. But that doesn’t cut through today’s landscape.  You really need to understand your customers’ mindset, go the extra mile, and give ..read more

Do you know what customers search for in the checkout page? It’s the estimated delivery date. Yes  45% of customers abandon their carts because of unsatisfactory delivery options.(hhipbob) It is important to provide your customers with accurate shipping information including estimated delivery date. What is estimated delivery date? 46% of e-commerce customers prefer to know the ETA of their package before they place their order (timesofIndia) An estimated delivery date is the exact date on which the package the customer has ordered would reach their doorstep. It depends o ..read more