Scope of Corporate Finance- Know all about it!
Imarticus Blog
by Imarticus
10h ago
What is Corporate Finance? Every company strives to streamline its corporate financing. This is for optimal wealth distribution and return generation, regardless of its size or type of business operations. That's the reason why there is infinite scope of corporate finance. As it is concerned with utilising and distributing wealth to sustain a company's capital and economic structure, this specialised area of finance manages investment funding to move towards consistent wealth generation. Also assisting the company in experiencing continuous growth. So corporate finance is a subfield of finance ..read more
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What does the money market do? What are its functions?
Imarticus Blog
by Imarticus
21h ago
What Is Money Market? The money market is the place where financial institutions, individuals and businesses can borrow and lend money for short-term investments and transactions. Money market transactions are usually done with securities and other financial instruments like certificates of deposit, commercial paper and treasury bills. There are usually two parts to the money market: the wholesale money market and the retail money market. The wholesale money market is where big deals are made between banks, governments and other financial institutions. On the other hand, the retail money marke ..read more
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What Are Some Good Questions to Ask an Investment Banker
Imarticus Blog
by Imarticus
1d ago
Investment banking is one of the most lucrative career options. People who are eying to pursue a career in this field are often very curious about the day-to-day roles and responsibilities of an investment banker. The job has been popular ever since the capital markets started flourishing; the high pay and perks attract a lot of young people who try hard to make a successful career in this domain. Your journey gets a little easier if you have someone to lead the way, this is true in professional aspects as well. The big question that people have in mind before opting for the investment banking ..read more
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Significance of Certification for Product Manager in Competitive Age
Imarticus Blog
by Imarticus
1w ago
Welcome to the dynamic world of Product Management, where innovation and strategy converge to shape the future of businesses. In this ever-evolving industry, the role of a Product Manager is both challenging and rewarding. As the landscape becomes increasingly competitive, the need for professional Product Management certification has never been more crucial.  In a quest to unravel the mysteries of the product management universe, Product School, a worldly mentor in the art of product mastery, it embarked on a grand survey that summoned the insights of over half a million prodigious minds ..read more
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Unlocking the Power of Data: The Importance of HR Analytics Certification
Imarticus Blog
by Imarticus
1w ago
Unlocking the potential of data has become an indispensable aspect of modern business practices, and the world of Human Resources (HR) is no exception. In today's dynamic work environment, harnessing the power of data through HR analytics is crucial for informed decision-making, strategic planning, and, ultimately, organizational success.  Human Resource Analytics, often abbreviated as HR analytics, involves the application of analytical methods within the world of human resources. The objective is to enhance employee performance and maximize return on investment by leveraging data-driven ..read more
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Corporate Investment Decisions: Evaluation and Best Practices
Imarticus Blog
by Imarticus
1w ago
Corporate investments must be strategic and require selecting the right assets, their location, and the amount of cash to be invested to achieve maximum returns for the shareholders. These decisions can be followed by the acquisition of new equipment, investments in research and development, land purchase, or extension into new markets. Corporate investment decisions will ensure the survival and growth of any business. Whether it involves growth of operations, purchase of new assets or introducing a new product line, an investment decision could have an enormous impact on the company's profita ..read more
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Analytics, Automation, and AI in Digital Supply Chains
Imarticus Blog
by Imarticus
1w ago
The supply chain is an important part of business operations. It exists globally to assist ventures with data on certain business components, like sourcing, production, inventory, warehouse, transportation, distribution, etc. A supply chain ensures that all the business components are functioning properly so there is no delay in the fixed deadline. However, there are certain instances where traditional supply chains still need to provide accurate data. In such a situation digital supply chain management comes to rescue. In the current technological era, a digital supply chain allows a company ..read more
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What is Customer Lifetime Value (CLV)? How do we measure engagement and churn?
Imarticus Blog
by Imarticus
1w ago
As a business owner, you need to understand your customers and their needs.Tracking how well your services or products work out with your customers and modifying them as per the demands will elongate the life of your business. Tracking sales revenue, profit margin and customer retention are just some of the metrics that help you stay on track, as your business expands. If you end up not tracking any of the essential business metrics, you might not be able to predict unexpected challenges in your business journey.  One of the most important metrics that business owners track is customer li ..read more
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Expanding Operations: Managing Unplanned Expansions as an HR Manager
Imarticus Blog
by Imarticus
1w ago
Every business owner has one primary goal- growth. This growth does not only point to the revenue but also the in-house expansion of the business with respect to personnel and production. However, sometimes, this growth can come faster than anticipated. In the world of digital marketing, growth can often be fast, unpredictable and can even happen as a hybrid - remote and inhouse - model.  To match this growth, strategic human resource management measures need to fall in place. This unplanned expansion can leave HR managers scrambling to keep up. From hiring new talent to integrating them ..read more
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Marketing Analytics: CART (Classification and Regression Trees) in Marketing
Imarticus Blog
by Imarticus
1w ago
The marketing landscape has become a data-driven battlefield as digitisation takes over businesses rapidly. While customer data is a priceless mine of significant insights, transforming that data into implementable actions remains a challenge for many.  This is where CART (Classification and Regression Trees) or decision trees step in.This marketing analytics model factors in several metrics to help make better marketing decisions. It’s a powerful tool and if you want to understand it from the best, you can apply to prestigious B-school programs like IIM Executive courses. An in-depth und ..read more
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