Generative AI is already widely adopted in B2B marketing across a range of applications, often deployed by Revenue Operations teams on behalf of the wider revenue ecosystem. How should revops teams themselves use AI though to maximise their own efficiency and performance ..read more

In the rapidly evolving landscape of smart manufacturing, Generative AI (GenAI) is driving a shift in industry standards and operating models. In China, this emerging technology is enabling leading manufacturing firms to enhance their innovation and efficiency, positioning them as key players on the global stage. Our latest report delves into the adoption of generative ..read more

Forrester analysts from our security, risk, tech exec, and technology architecture and delivery teams have been working around the clock to assemble an in-depth point of view on the massive global disruption caused by the CrowdStrike update of Friday, July 19. This is our second blog on the topic; see also our initial blog, CrowdStrike ..read more

Forrester’s biennial State of ABM survey is back, and we’re inviting you to participate! Everyone who completes the survey will gain access to the latest trends regarding the current state of ABM and how their peers are focusing their efforts. Overview We at Forrester have been speaking about the convergence of Demand and ABM for ..read more

As someone who has spent years analyzing and covering the B2B marketing technology landscape – first as a buyer and user and now as a Forrester analyst —  I’ve witnessed firsthand the challenges marketing organizations face with maintaining separate engagement platforms. Traditionally, we’ve relied heavily on Marketing Automation Platforms (MAP) for lead-centric strategies and Account-Based ..read more

Generative AI was supposed to disrupt how we analyze data using BI tools. Find out why that hasn't happened yet ..read more

Salesforce and Workday announced a strategic partnership to blend customer, financial, and employee data in a shared data foundation that negates the need to duplicate data or build custom integration. The result? Optimized employee and customer experiences that up-level business outcomes for joint Salesforce-Workday customers. The strategic objective? Salesforce extends its power into back-office workflows ..read more

Digital banks are gaining traction among consumers globally. Learn what incumbent banks should do to compete ..read more

At long last, The Forrester Wave™: Cloud Cost Management And Optimization [CCMO] Solutions, Q3 2024 is published! This process is incredibly long and thorough. We go through hours-long briefings and customer calls and perform multiple iterations on scoring; the vendors go through the same. They put in many hours setting up customer references, product demonstrations ..read more

Die Ergebnisse der Forrester-Umfrage „2023 State of VoC and CX Measurement Practices“ liegen vor. Sie zeigen einige anhaltende Trends - und einige interessante Verschiebungen ..read more