
Forrester Blog
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One of the best Market Research blogs on the web. Forrester supports your critical business and technology decisions with proprietary research, consumer and business data, custom consulting, worldwide events, and peer executive programs. Forrester is one of the most influential research and advisory firms in the world.
Forrester Blog
1d ago
Advanced Analytics: The Future Of CX Despite the recent challenges in overall experience quality seen in Forrester’s Customer Experience Index (CX Index™) benchmarks, customer experience (CX) remains a priority for many organizations. Unfortunately, these organizations have struggled to realize tangible benefits from their CX programs. In new research, we discuss key challenges CX programs face ..read more
Forrester Blog
1d ago
Pet adoption is often a high point for many people when creating memories. Do you remember the excitement of bringing home your first pet? The joy of a new furry family member, however, comes with responsibility and preparation. You likely spent hours researching breeds, finding veterinarians, debating names, and preparing your home. Well, adopting an ..read more
Forrester Blog
2d ago
Maximize loyalty program effectiveness with a balanced mix of transactional benefits that offer monetary value and nontransactional benefits that spark more emotional connections ..read more
Forrester Blog
2d ago
In the early days of the internet, job opportunities for “internet product managers” began to appear as companies recognized their need for this new technology. As the internet evolved, other roles such as “web product manager” or “digital product manager” became common. While these roles to some extent still exist, having internet experience is now ..read more
Forrester Blog
2d ago
AI agents have a promising future as innovative coworkers, and their presence is already being felt despite the inflated hype and current limitations ..read more
Forrester Blog
2d ago
In this two-part blog series, Principal Analysts Anthony McPartlin and Seth Marrs debate the idea of AI agents as coworkers. Here, Anthony takes a skeptical perspective, while in his blog, Seth (ever the optimist) makes his case for a more positive view of AI agents. An ad campaign has been running on bus shelters across ..read more
Forrester Blog
2d ago
The 2024 CrowdStrike software incident reinforced the importance of three key pillars for crisis communications. While CrowdStrike CEO George Kurtz issued a specific, fact-based statement within hours of learning that there was a major outage caused by a bad software update, he faced criticism for not immediately offering an apology. Crises are never convenient and ..read more
Forrester Blog
2d ago
This week, Forrester published Introducing The B2B Sales Communications Rules Engine. This new model is designed to help revenue enablement teams better filter all the incoming requests, demands, and downright “noise” that well-meaning colleagues aim at sales and other customer-facing personas. Most sales-adjacent functions such as portfolio marketing and revenue operations, as well as supporting ..read more
Forrester Blog
2d ago
Every time you turn around, it looks like someone is taking a shot at customer success (CS). Whether at last year’s SaaStr or elsewhere, more voices have been calling for new approaches to CS — ones that transform CS from cost center to tool for growth. While it’s still early to plan a funeral, CS ..read more
Forrester Blog
2d ago
To prove the value of marketing, marketers need to deliver growth. Delivering sustainable growth hinges on a transformative go-to-market (GTM) strategy that prioritizes impact. This demands a fundamental shift: moving beyond a litany of disconnected product messages and reactive, short-term activities — the marketing activity trap — toward a long-term focus on engaging buyers and ..read more