From Dominance To Decline: Global Brands Are Losing In China
Forrester Blog
by Xiaofeng Wang
4h ago
For years, China’s economic growth and consumer market have been a magnet for global brands seeking expansion. However, the tide has turned, and domestic brands are now gaining momentum, surpassing their foreign counterparts in sales, revenue, and market share (see Figure 1). My latest report, From Dominance To Decline: Global Brands Are Losing In China ..read more
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The B2B Cross-Border Payments Market: What’s Hot In 2024?
Forrester Blog
by Meng Liu
4h ago
Regional cross-border payment infrastructures are proliferating, and business customers now have richer payment rail choices. This has enabled fintech firms to deepen their market penetration. In response, banks are playing a game of competition, collaboration, and, sometimes, acquisition. And the fast development of emerging technologies such as AI/ML and blockchain makes the competitive landscape competition ..read more
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El Futuro De La Segmentación De Redes 5G (5G Network Slicing) 
Forrester Blog
by Octavio Garcia Granados
9h ago
Muchas de mis conversaciones recientes sobre 5G se han centrado en el futuro de la segmentación de redes. Quieren discutir fechas, desafíos, oportunidades, casos de uso e industrias. La realidad no es tan rosa como podría pensarse, dada la dependencia de comunidades ajenas a la industria de las telecomunicaciones. Como principal objetivo, la segmentación de ..read more
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Here’s How To Get Your S/4HANA Migration Plans Under Control
Forrester Blog
by Dario Maisto
1d ago
No matter what stage you’re at with your SAP S/4HANA migration planning, take these five steps now to help mitigate some risks ..read more
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Which AI and Automation Technologies Make the Most Sense in Retail Today?
Forrester Blog
by Sucharita Kodali
2d ago
We just released an evaluation of more than a dozen AI and automation solutions and mapped them according to maturity and utility ..read more
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​Data Quality Is Now The Primary Factor Limiting GenAI Adoption​
Forrester Blog
by Brett Kahnke
2d ago
With the rapid advancement of genAI technology available to businesses even without highly specialized skills, internal data quality is now the primary limiting factor standing in the way of genAI enablement ..read more
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Ditch The Old Playbook: B2B CMOs, It’s Time To Lead The E-Commerce Charge
Forrester Blog
by Christina Schmitt
2d ago
In the fast-paced world of B2B marketing, where change is the only constant, CMOs find themselves standing at a critical crossroads. The traditional playbook is becoming obsolete, and B2B buyers demand seamless online experiences. The landscape is shifting, and those who fail to adapt are bound to be left behind in the dust of their ..read more
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AT&T Outage Shines A Spotlight On Network Dependability
Forrester Blog
by Octavio Garcia Granados
4d ago
On February 22, a massive service interruption in AT&T cellular services affected subscribers across the nation. Although outage-report volumes were in the hundreds of thousands, that is likely just the tip of the iceberg. What lies beneath is a massive number of subscribers who experienced issues but didn’t or couldn’t report them, as well as affected ..read more
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Gemini for Google Workspace Plays The Long Game
Forrester Blog
by J.P. Gownder
5d ago
On February 21, Google announced its new generative AI solution for productivity, Gemini for Google Workspace. Previously launched for enterprises as Duet AI for Workspace Enterprise, Gemini for Google Workspace Enterprise keeps the same pricing, at $30/user/month for unlimited usage. Google added a cheaper SKU, too – Gemini for Google Workspace Business, at $20/user/month for ..read more
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What’s Hot (And What’s Not): The Top Retail Commerce Initiatives For 2024
Forrester Blog
by Brendan Witcher
5d ago
We share some of the top retail commerce initiatives retail business pros will invest in for 2024 ..read more
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