Here are a sea, nay an ocean of link building tools to choose from. And as a digital marketer, finding the right tools for the job can feel like an overwhelming task. Luckily for you, I have a shortcut. Throughout my career as a link builder and SEO, I have invested thousands of dollars and countless hours into finding and testing the best tools and software systems on the market. And after almost a decade in the game (and God know how much money) I have compiled a list of the best link building tools on the planet. And I am here today to share that knowledge with you. Whether you want to leve ..read more

Search Engine Optimization (SEO) and content marketing are both wildly popular digital marketing techniques that reap excellent results on their own. As a website or business owner, you’ve probably used them both at one point or the other. But do you know how content marketing helps SEO and how they can both be used together? Well, I’m here to reveal something that’s been right in front of us the entire time – SEO and content marketing are a match made in heaven. Your SEO efforts may help you rank higher but only high-quality, attention-worthy content will make your audience come back for more ..read more

If you are familiar with Google Analytics, you have most likely heard of the introduction of Google Analytics 4 (previously known as App + Web Property), and the necessity to soon migrate your property to accommodate for the change.  Google Analytics 4 (GA4) is a new type of analytics service gradually introduced by Google since November 2019, and made the default when a new Google Analytics property is created, starting October 2020. Google Analytics 4 is built on the same platform as the App + Web Property, allowing property owners to track users across apps, software, and websi ..read more

Do you want to attract targeted traffic, increase brand awareness, and build fruitful relationships in the industry? Guest posting can be the key to all that and more. Guest posting involves writing guest articles for other websites, mostly within the same industry, in order to reach a wider audience and gain credibility. That may sound easy enough, but building a guest posting strategy that works is more challenging than simply submitting a blog post. From finding guest posting opportunities to pitching and publishing articles, guest blogging is a long but rewarding process. Let’s take a look ..read more

THE LATEST ANCHOR TEXT OPTIMIZATION STRATEGY for Maximizing Every Link You Build 2022 By Yury Byalik CEO of OutreachMama It’s 2022 and anchor text strategy is getting more and more sophisticated (or some might say, less and less effective) Exact match anchors? No thanks.   Automated backlinking? Not today. Tiered link building? So 2009. Even some of the more recent strategies gurus have been teaching don’t work as well as they used to. That means anchor text optimization is surely dead, right? With Google updating their anchor text best practices with the Penguin update in 201 ..read more

How to Build Backlinks: The Definitive Guide Every online marketer worth their salt knows what a backlink is. It’s an incredibly simple concept… You, as a website owner, convince another website owner to include a link on their website that points back to your website. Like I said, simple right? Well… Yes and no. While backlinks in and of themselves are simple, understanding how to build backlinks the right way is not. With the constant updates to Google’s algorithm and best practices, the very same tactics that once landed you on the first page for your target keyword can now result in ma ..read more

Let me let you in on a little secret. Ranking on the first page of Google for any major keyword is hard. Extremely hard. And with the constant updates, unbelievable amounts of competition, and the psychological warfare that Google wages, most people believe that it’s impossible to compete with established sites and get onto page 1. And most people are wrong. Case and point. A client with just modest domain authority reached out with 2 goals. To rank for the 2 biggest terms in his industry. 350,000 monthly searches and 1.5 million searches a month. (WoW) When we started, he had a doma ..read more

SAAS LINK BUILDING GUIDE Before I get into link building for your SaaS, let me address your potential skepticism. I do run a link building company, OutreachMama, and, for sure I’d love to be your link building service of choice. You might be suspicious that I’ll conveniently paint our service as a miraculous solution for your business. Let me address that head-on. I understand better than most the limitations of relying on link building to grow your SaaS traffic these days because I’m also the founder of a SaaS company, Linkio. It’s brutally competitive and many of your competitors ..read more

The Definitive Guide to SEO Strategy in 2020 With 2020 upon us, it’s time, once again, for us entrepreneurs and search engine professionals to glimpse into our crystal balls and create our SEO strategies for the coming year. But the world of SEO is changing… Every day, Google optimizes and refines their formula for ranking content and, at this point, it’s hard to keep up with the constant algorithmic additions, subtractions, and alterations. Luckily, developing a tried and true SEO strategy is not rocket science. You simply need to identify the most important factors that affect your w ..read more

ENTERPRISE LINK BUILDING GUIDE Imagine for a moment, you gear up with your headband, basketball shorts and Air Jordans to take on a bunch of 9 year olds in a neighborhood pickup game. You dominate little Jimmy and his 4th grade buddies to return home a neighborhood champ. The next day, you suit up again except this time, Jimmy’s brought his dad…who happens to play in the NBA and things do not end well for you. In retrospect, of course that’s an obvious outcome. There are levels to this stuff. SEO and link building is no different. If you’re serious about ranking for super competitive key ..read more