Rural marketing tip: the name is the claim
Small Biz Survival
by Small Biz Survival
2d ago
Guest post and photo by Debbie Saviano   NO GUESSWORK Here! You know exactly what you’re getting! Great burgers and a relaxed boozy atmosphere. Small town businesses have a way of getting to the point. The name is the claim. About the author Debbie Saviano helps people learn how to use LinkedIn, online courses and social media to share and grow their businesses. She lives near a small town in north Texas. Find her on LinkedIn ..read more
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Test your business idea with small steps: starting a quilt retreat
Small Biz Survival
by Becky McCray
2w ago
Want to host a quilting retreat? Take small steps to get it started. USDA photo by Bob Nichols Uniontown, Washington, (population 300) has a strong base of arts, artisan and craft entrepreneurship. When I toured Uniontown, a woman spoke up who wants to start a quilt retreat, a place for people to come and quilt together. More than a local quilting bee, she’s imagining a full retreat space. She owns a historic home that was the site of an old convent in the 1890s. There’s an outbuilding that would be a great retreat location. Uniontown, Washington, is home to the Artists at the Dahmen Barn ..read more
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Pet friendly business opportunities
Small Biz Survival
by Becky McCray
3w ago
Here’s a pet friendly business in Palouse, Washington, with a pet relief station. Photo by Becky McCray. Any business can offer pet friendly amenities In 2023, SaveYour.Town identified pet friendly communities as a Top Topic. Here’s an example of a business offering a pet friendly amenity. In Palouse, Washington, a local veterinarian has an office in the downtown. Out front, they’ve installed a small patch of artificial turf as a pet relief station. They added a cleanup bag dispenser on a pole and a tiny fire hydrant. It’s not a huge expense, but it adds a big benefit to anyone walking a dog ..read more
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Seasonal businesses: post signs year-round
Small Biz Survival
by Becky McCray
1M ago
This building looks like it is in good repair, but there’s no way to tell by looking that it’s an active seasonal business. Photo by Ana Blaisdell. Marketing tip: keep signs up year-round even if you’re a seasonal business. When I toured several small towns in Washington and Idaho with the Inland Northwest Partners, I noticed many part-time and seasonal businesses did not have signs up during their off season. In the town of Deary, Idaho, (population 500) there is a wine tasting parlor in a well-kept brick building on a corner in the downtown. Unfortunately there are no signs to indicate tha ..read more
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These small town neighbors bought vacant buildings, brought them up to code. Here’s what happened next
Small Biz Survival
by Becky McCray
1M ago
What can small towns do about crumbling buildings in their downtown? They can join together to fix them up and get businesses in them. Our own Jeanne Cole helped to bring this building back in downtown Waynoka. Photo by Becky McCray.   Waynoka, Oklahoma, had a lot of vacant run-down buildings in their downtown. In a town of 900 people, the prospects didn’t look great. At an all-class reunion, a group of alumni got together and decided to change that. They called themselves Project Waynoka, our friend and early contributor Jeanne Cole said. They started raising money. They bought on ..read more
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Beyond the Big Banks: How rural small businesses can Move Their Money locally
Small Biz Survival
by Becky McCray
1M ago
The “Move Your Money” campaign wants you to shift your financial resources to local banks and investment opportunities. That makes a lot of sense for small town businesses who care about having a thriving local economy. The 2024 Move Your Money Campaign The American Independent Business Alliance (AMIBA) has been at the forefront of the “Move Your Money” campaign, offering resources and support for those interested in making the switch to local banking. This year, AMIBA has emphasized the critical role that local banks and credit unions play in fostering economic resilience within small towns ..read more
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2024 Survey of Rural Challenges Is Open!
Small Biz Survival
by Deb Brown
2M ago
These 10 questions will provide information to many organizations and people on what is challenging for rural communities. Are you rural? This survey is for you. SmallBizSurvival.com and SaveYour.Town are conducting the 10th-anniversary edition of the Survey of Rural Challenges! Take the Survey of Rural Challenges. Spread the word Could you help us spread the word on the Survey of Rural Challenges to as many people as possible? You could repost, add to your newsletter, print it in the local newspaper or share in meetings and presentations now through the end of May 2024.  Share ..read more
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Improving the rural workforce: small town stories and takeaways
Small Biz Survival
by Becky McCray
4M ago
Takeaways for improving rural workforce: Bring together students, employers and multiple levels of education Build and document employee skills with micro-credentials Use apprenticeships to build skills, increase awareness of local job options Stitch together multiple programs to build your own workforce To add a new program in the public schools, hire dedicated program staff (at least part time) At the Teeny Tiny Town Summit held in Woodward, Oklahoma, a panel of local people addressed rural workforce challenges and what actions they were taking to address them. The panelists were Barclay ..read more
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99% of the best things you can do for your town don’t require anyone’s permission
Small Biz Survival
by Becky McCray
5M ago
Building community in your small town sounds like a daunting task. It’s easy to get bogged down, thinking there’s too much to do, that you’d need too many permissions or it would take too much money. The reality of building community is it’s a change of mindset to Take Small Steps. 99% of the best things you can do for your town don’t require anyone’s permission. I’ve seen lists before of things you can do for your city, but none written for small towns. Let’s fix that. Here are 100+ small-town-approved ideas to build community.  Hang out downtown, in the park, in plazas and pocket park ..read more
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How might we put ‘unity’ back in community?
Small Biz Survival
by Paula Jensen
5M ago
Communities are the foundation of our society, and their strength and success lie in the unity of its members. Yet, often at the heart of so many communities is disunity. As a community coach, I collaborate with rural leaders to build local capacity and engage community members in working on local priorities so their community can thrive. One of the most common topics that comes up as the groups are planning for future outcomes is their desire for unity with other community leaders. They recognize disunity as a polarizing barrier to their success as they strive to engage other individuals, org ..read more
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