You love it or hate it, but artificial intelligence has taken over the world (and the entire marketing world). It’s changing how marketers approach strategies such as SEO for our businesses.  Understanding and thoroughly leveraging AI for SEO has never been more important. Learning and implementing AI into your work has become a top priority if you want to be a successful marketer and stand out from your competition. Today, we will explore AI and automation in more depth to help you create and implement the perfect SEO strategy in the least amount of time.  What is AI for SEO? AI ..read more

Do you ever feel like your emails get lost in the inbox with no clicks, reads, or engagements? It can be frustrating when you’ve invested considerable time and energy in a visual treat and 200-word explainer.  If that’s the case, then maybe it’s time to ditch the snoozefest and inject some fun into your email marketing strategy! That’s where email gamification comes in– and it’s not just about sending Candy Crush to your customers (although that might be pretty cool, too). Want to learn more? Let’s understand email gamification, how it works, why it is important, and how it impacts email ..read more

Guest posting is a crucial element of a link-building strategy. It helps establish your brand’s presence to a broader audience and, more importantly, generates backlinks. Hence, it is vital to do it right. Trying to convince an authoritative website to publish your guest post goes beyond simply pitching your self-serving idea. For example, your guest post topic should align with the target website’s niche, it must also follow the guidelines set by the receiving website, and you must do your homework on the topic itself.  Those are some things to consider, but there’s more to it than meet ..read more

Voice recognition technology is becoming an increasingly popular niche, facilitating a more convenient way for users to search for and retrieve information.  Following this surge in popularity, some multilingual users and businesses might be compelled to switch to languages other than their native tongue to adopt this new technology. Conversely, effective voice search optimization and implementation in a business can have a massive impact on its visibility. In this article, we’ll look at voice search optimization tactics and explore how this new technology will shape the evolving context ..read more

Keyword research is the fundamental pillar of a successful marketing campaign. It acts as a bridge, connecting your content with the search intent of your target audience. In this article, we will cover the power of keywords and share some tips on researching and using them effectively. First, let’s understand what keywords are. What are Keywords? Keywords are phrases people type in search engines to find the information they need. Keywords have significant importance in search engine optimization (SEO). For example, if you want to buy men’s shirts, you could search for “best shirts for men ..read more

While local SEO is fairly straightforward, improving your website’s position in search results across languages and regions is anything but. Should you target a language or a country – or both? Should you choose ccTLDs (and what are those, anyway?), subdomains, or subdirectories for different versions of the website? What are hreflang attributes, and do you need to use those? Find out the answers to these questions – and more – in our comprehensive guide on international SEO. What Is International SEO? International SEO is the process of optimizing your pages to improve their ranking in sear ..read more

In the competitive world of healthcare e-commerce, having an exceptional website is no longer enough. To truly stand out and drive targeted traffic, you must master the art of off-page SEO, specifically building quality backlinks. Backlinks act as digital votes of confidence, signaling to search engines that your website is valuable and trustworthy. The more high-quality backlinks you acquire, the higher your chances of ranking well in search results and attracting potential customers. However, not all backlinks are created equal. Low-quality or spammy backlinks can actually harm your online ..read more

It’s no secret that building high-quality backlinks is crucial for search engine optimization (SEO) success. It improves your website’s search engine rankings and drives organic traffic. However, frequently finding new opportunities for link acquisition can be difficult. 52.3% of digital marketers consider link-building to be the most challenging aspect of SEO. That is where broken link-building comes in. Broken link-building is a powerful SEO strategy. It involves identifying broken links on relevant websites and offering your own content as a replacement. By doing so, you help website owner ..read more

For the longest time, Google has held the crown as the go-to search engine for every query that people might have.  Google’s overarching popularity gave birth to search engine optimization, a process by which web owners can compete and rank their pages for a given search query. But with the advent of generative AI and the rise of large language models, will generative engines (GE), like ChatGPT or Gemini, replace search engines as the primary mode of information? In a 19-page research study, six researchers from various universities (Princeton University, Georgia Tech, IIT Delhi, and All ..read more

Marketers and businesses alike have highlighted SEO as an effective tool to drive traffic and conversions to a website.  In hopes of basking in this lucrative opportunity, you may have hired an SEO company or decided to wing SEO yourself. But after months of dedication, you hardly see any improvement in your monthly traffic or SERP ranking.  So, you ask yourself, “Why is my SEO not working?”  Worse, you might have gone to the ultimate conclusion that “SEO doesn’t work for me” or “SEO offers zero value to my company.”  It’s frustrating, I get it. More often than not, SEO no ..read more