If you’ve searched for anything on Google in the past week, you may have come across an old friend: That’s right; pagination has returned to Google’s search results.  On June 25th, 2024, Google put an end to its ‘continuous scroll’ feature and brought back the O.G. page-style results.  Is this a reason to celebrate, or is it yet another Google UX change that will bring SEOs pain? Only time will tell, but so far, it seems to be a double-edged sword.  The upside of continuous scroll was that it improved visibility for web pages ranked outside of page one. Instead of having to cli ..read more

Despite its age (it’s pushing 20 years old), YouTube remains one of the most popular online platforms, and it’s a digital marketing goldmine.  With 2.49 billion monthly users, YouTube is the second-most popular social media channel, and it’s the second-most visited website in the world.  Yet, all that popularity means there’s a boatload of competition for every audience.  To say the platform is oversaturated is an understatement, and you need a way to improve your visibility if you want anyone to see your videos.  Using Semrush for your YouTube channel is one of the best wa ..read more

Google’s internal ranking systems have been under tight lock and key since the beginning, but that all changed earlier this month.  On May 5th, Moz founder Rand Fishkin received an email from an anonymous source (now confirmed) containing thousands of documents leaked from Google Search’s Content Warehouse API.  These documents spill the beans on more than 14,000 internal ranking features, which is a HUGE deal for the SEO world.  For decades, we could only speculate how Google’s algorithms work, mainly going off the results achieved through experimentation and our work with clie ..read more

Are you a site owner or content creator who knows SEO? Then, why not monetize that knowledge by promoting SEO products and services online?  The best SEO affiliate programs out there will pay you generous commissions for every sale and sign-up you’re able to generate, which can translate into a highly profitable side hustle.  As far as affiliate programs go, search engine optimization is one of the best products to promote due to how in-demand it is across all industries.  For instance, when polled, 69% of companies say they actively invest time and money into SEO, and that numb ..read more

Consistently coming up with outstanding content ideas and high-authority backlink opportunities is a tall task for anyone, even seasoned digital marketing experts.  The good news is that in the SEO world, it’s perfectly acceptable to cheat off a classmate’s test.  What we mean by that is you can analyze your competitors’ websites to find new SEO opportunities and improve the performance of your own site.  One of the best ways to pull this off is to learn how to do a competitor analysis in Semrush, which offers a suite of SEO tools perfect for peeking under the hood of competing ..read more

If you’re a marketer in need of some extra income or want to learn a new skill, you should consider picking up a side hustle – and your marketing skills are a perfect fit.  Digital marketing side hustles provide some of the best ways to supplement your income, and there are more than a few reasons why.  For one, you can tackle most digital marketing tasks on a laptop with an internet connection, so you’ll be able to do the work remotely. For two, the digital marketing landscape is vast, as virtually every business needs an online presence in the current era.  The global dig ..read more

If you want to reach the top of Google and stay there, then you’ll need a stronger backlink profile than your competitors.  Backlinks are one of the most important ranking factors for Google’s search algorithm, so you’ll need to take part in link-building if you want to reach the #1 position.  The only problem is building links is a time-consuming process that can be downright confusing.  However, if you use Semrush for link-building, you’ll have access to a fleet of tools that contain features for: Uncovering top-tier backlink opportunities in your field  Auditing your cu ..read more

In the past year it’s become standard for marketers to use Generative AI to help create content. With the right standards, oversight, and prompts, it’s no doubt, a helpful tool.  But what if you could use AI to help with your link-building? And… what if the links AI helped you build weren’t some watered-down version of a backlink, the same way so much AI content seems to be? What if they were better, more high-quality links? If you’re unsure how this could work, read on. We’ve figured out a way to make SEO success with link building simpler than ever—and we’re using AI to do it.  Int ..read more

Google has been on the warpath against spammy content since releasing its most recent Core Update in March 2024 (which also contained updates to its spam policies).  The company declared it would wipe out 40% of the spam currently in its index, which reinforces Google’s confidence in its spam-fighting systems.  Among the new policies was the ‘site reputation abuse’ policy.  Its goal is to crack down on websites that post low-quality, third-party pages in an attempt to manipulate search rankings.  However, the policy doesn’t become official until May 5th.  The reason fo ..read more

SEO for online stores is an ever-changing and evolving game, so what worked yesterday could be the complete opposite of what works today.  That’s why conducting regular eCommerce SEO audits is a must for maintaining (and exceeding) your current search engine rankings.  How does SEO change? Google updates happen (like the recent update to their Quality Rater Guidelines), competitors pick up steam, and trending keywords begin to lose their popularity.  Not only that, but technical issues can also affect your SEO profile, like broken links, indexing errors, and page speed issues.&n ..read more