To succeed with SEO and digital marketing in general, you need to regularly publish engaging content that draws in audiences.  However, that can be easier said than done when you need to churn out 12 articles on different topics and have no extra hands to help you.  Then there’s writer’s block, which has a habit […] The post 5 ContentShake AI Features That Help You Generate More Traffic appeared first on The HOTH ..read more

What worked yesterday doesn’t always work today.  This age-old sentiment applies perfectly to the rapidly evolving landscapes of both SEO and digital PR.  As we’ve discussed recently, adopting digital PR techniques into your SEO campaigns is one of the best ways to: Attract high-authority backlinks from trusted media outlets and news sites Expand your brand’s […] The post The Future of Digital PR: Trends to Watch in 2025 appeared first on The HOTH ..read more

If you want to build valuable backlinks while getting the word out about your brand, you should consider developing a digital PR campaign.  What’s digital PR? Digital public relations (PR) is a marketing tactic that exclusively uses online channels to: Boost brand awareness  Gain credibility with your target audience  Acquire authoritative backlinks from relevant websites  […] The post The Ultimate Guide to Digital PR: How It Drives SEO Success in 2025 appeared first on The HOTH ..read more

Picture this.  Imagine that your website is a gorgeous storefront stocked to the brim with products that consumers can’t wait to buy.  However, your store is down a dark and dangerous alley, the door jams whenever anyone tries to enter, and the lights flicker inside – making it even more difficult for patrons to shop […] The post The Only Technical SEO Checklist You’ll Need for 2025 appeared first on The HOTH ..read more

Ho, ho, ho, Merry spam update!  Just one day after completing the December Core Update, Google announced a new Spam Update that will take approximately one week to roll out.  That means the update will finish right around Christmas time, which is something that site owners probably aren’t happy about. The good news is this […] The post Google’s Gift: A Spam Update Just in Time for the Holidays appeared first on The HOTH ..read more

No other factor determines the success of your SEO strategy quite like keyword research.  Do it wrong, and you’ll wind up targeting the same industry keywords that everyone else does.  Why is this bad? It is because you’ll deal with steep competition from sites with impossibly high domain authority scores (we’re talking the 80 – […] The post Advanced Keyword Research Tactics: Dominate SERPs and Boost Traffic appeared first on The HOTH ..read more

Like virtually every other industry, the real estate business has largely gone digital, especially in terms of advertising.  As proof, research shows that close to 100% of homebuyers begin their search for a new house online using search engines like Google.  This means SEO is an essential marketing channel for real estate agents.  If you […] The post Building Real Estate Backlinks: The Complete Guide appeared first on The HOTH ..read more

Want to migrate your blog to a subdomain to make it easier to manage? Great idea!  However, you have to remember to include a redirect on your old blog’s URL to the new subdomain. Otherwise, visitors to the old URL will see one of these: This is bad for your user experience and your SEO.  […] The post Redirects & SEO: What They Are and How They Impact Rankings appeared first on The HOTH ..read more

If you run a brick-and-mortar business, it’s crucial to get your location ranking for relevant Google Maps searches.  Why is that? There are two primary reasons, which are: The local 3-pack search feature appears for most local searches and integrates Google Maps (42% of local searches end with local pack clicks). 67% of users choose […] The post The Ultimate Local SEO Guide: How To Rank In Google Maps appeared first on The HOTH ..read more

“Why isn’t my new piece of content showing up in Google’s search results?” If you find yourself asking this question, it’s highly likely that an indexing error is the culprit.  For a web page to appear in Google’s search results, it has to be crawled and indexed first, and this is a process that can […] The post Common Google Indexing Issues & How to Fix Them  appeared first on The HOTH ..read more