Are you exhausted from constantly prompting engineering tasks? Do you find the process fragile and tiresome? Are you involved in creating workflows using language models? If so, you might be interested in DSPy. This blog post provides a gentle introduction to its core concepts. While building robust neuro-symbolic AI workflows, we’ll explore the synergy between LMs and graph knowledge bases within digital marketing and SEO tasks. Table of content: What is DSPy? A Real Machine Learning Workflow Core Concepts Behind DSPy Let’s Build Our First Agents A Simple Workflow For Content Summarizati ..read more

AI has transformed content creation, enabling the production of text, images, video, and music with unprecedented ease and speed. However, this remarkable progress also introduces significant ethical and transparency challenges in using AI-generated content. This situation threatens the intellectual property rights of those who develop and train AI systems and the overall value and integrity of the content produced. To combat these problems, measures must be implemented to ensure that AI-generated works are used responsibly and that their creators are duly recognized. The concept of AI waterma ..read more

The impact of content for an e-commerce website is massive, enabling online retailers to connect more with their audience while serving search engines with information. The work carried out by WordLift for Glasses.com moves in an unprecedented direction in digital marketing, ensuring an increase in organic traffic with a set of AI-powered tasks focused on content. As you may know, everything at WordLift starts with a knowledge graph, in this case, a product knowledge graph that enriched Glasses.com’s structured data already in place. Leveraging the KG, we worked on dynamic internal linking to ..read more

Table of content: The World AI Cannes Festival: Innovation, Strategic Partnerships and the Future of Humanity in the Age of AI Navigating the Global Wave of AI Regulation Ethical AI and Compliance: WordLift’s Proactive Approach Contextualising Corporate Strategies: Navigating Open Issues in AI Regulation within the Larger Landscape The World AI Cannes Festival: Innovation, Strategic Partnerships and the Future of Humanity in the Age of AI The World AI Cannes Festival (WAICF) stands as a premier event in Europe, attracting decision-makers, companies, and innovators at the forefront of develop ..read more

Table of contents: Unlocking the Power of Video SEO through Schema Markup The Evolution of Video SEO SORA, OpenAI text-to-video model entered the conversation The curse of factually incorrect videos: deep fakes are the new negative SEO How to assess the upcoming video landscape as an experienced SEO engineer How to troubleshoot schema markup for video SEO? Schema markup for video SEO is here to stay Unlocking the Power of Video SEO through Schema Markup: A Game-Changer for SEO In the ever-evolving landscape of digital marketing, video content reigns supreme. From captivating product demos to ..read more

In October, Phil Archer emailed me about the opportunity to speak at GS1‘s big annual get-together in Brussels in February. I’ve known and followed Phil’s work since the early days of my involvement with Linked Data—a very long time ago. Phil has been directly coordinating W3C‘s efforts in the Semantic Web and related technologies and has been at the forefront of many standards shaping today’s Open Web before joining GS1 in 2017.  Given my previous relationship with him, I was introduced to some of the standardization work GS1 does in favor of sharing product data across multiple value ch ..read more

Table of contents: Understanding competitor analysis in SEO Understanding Your Target Audience Features’ unique value proposition Factors for successful strategy Value as a key factor to set yourself apart How SEO competitor analysis maps to business objectives Warren Buffet’s theory on moats applied to SEO How to identify your SEO competitors – the advanced way Metrics to consider when analyzing competitors Final thoughts Understanding Competitor Analysis in SEO In the dynamic realm of business, achieving success goes beyond mastering your own strategies – it involves deciphering the mov ..read more

Leadership and strategic planning emerge as pivotal elements in the rapidly evolving tech industry landscape, where innovation and adaptability are the cornerstones of success. At the helm of these transformative journeys are visionary leaders who foresee the challenges ahead and chart a course that aligns with the company’s ambitious growth plans.  We meet Chiara Carrozza, the Chief Operating Officer (COO) of WordLift, and she shares with us her perspective on steering the company through the intricacies of technological advancements and regulatory landscapes.  Join us as we explore ..read more

WordLift is happy to announce a member of the team – Ángela Ballesteros García Quick Facts Name: Ángela Ballesteros García Age: 25 Position in WordLift: Business Developer & Account Manager. Languages spoken: Spanish, German, English, italian Let’s Get to Know Ángela Tell us more about yourself… My name is Ángela Ballesteros García, and I’m a 25-year-old. I was born in Los Molinos, a small mountainous village in the northern Sierra of Madrid – in Spain. I’ve always been fascinated by languages, different cultures, and worldviews. When I turned twenty, I moved to Regensburg, Germany, for ..read more

Table of contents: TikTok as a game-changer How TikTok manages to outshine Google as a search engine TikTok SEO is important because TikTok is a holistic, multiplatform search engine How to establish a solid basis for effective TikTok SEO? How to apply TIkTok SEO to my business? What are some unique insights that I can employ to be TIkTok SEO-friendly? What are some additional, unusual tips on optimizing for TikTok SEO? What’s the future of TikTok SEO and TikTok as a platform? Key takeaways TikTok As A Game-Changer In the ever-changing realm of social media, TikTok has become a game-changer ..read more